Day 1 - 30 November 2021

09:00AM

(CET)

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Content & Digital Brand Strategy – 23 November

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Ash Stedman

Commercial Director

Biites

Associated Talks:

09:00AM - Day 1

View OnDemand BCMA Global Panel: The Business Of Branded Content

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Jeanette Okwu

Founder/CEO

Beyond Influence

Associated Talks:

09:00AM - Day 1

View OnDemand BCMA Global Panel: The Business Of Branded Content

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Dominic de Terville

Director of Branded Content

Zinc Media Group

Associated Talks:

09:00AM - Day 1

View OnDemand BCMA Global Panel: The Business Of Branded Content

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Mark Thompson

, Commercial Director & Head of Advertising

ITN Productions

Associated Talks:

09:00AM - Day 1

View OnDemand BCMA Global Panel: The Business Of Branded Content

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OnDemand BCMA Global Panel: The Business Of Branded Content

Branded Content expenditure was an estimated $13.4 billion in 2020 and continues to grow exponentially. With the majority of brands now relying on branded content as a core element of their marketing mix and with influencer marketing reaching critical mass, the time is right to take the ‘Business of Branded Content’ to the next level.

 

We’ve brought together a panel of experts from across the BCMA global network to share their views on how brands should adapt and emerge positively going forward harnessing the power of branded content.

 

Moderator: . Andrew Canter, Global CEO , Branded Content Marketing Association (BCMA)
. Ash Stedman, Commercial Director, Biites
. Jeanette Okwu, Founder/CEO, Beyond Influence
. Dominic de Terville, Director of Branded Content, Zinc Media Group
. Mark Thompson, , Commercial Director & Head of Advertising, ITN Productions
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12:10PM

(CET)

David Cuen

Director of Content Communities

Booking.com

Associated Talks:

12:10PM - Day 1

View Importance of UGC: The Invaluable Addition to your Content Strategy

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Importance of UGC: The Invaluable Addition to your Content Strategy

  • How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
. David Cuen, Director of Content Communities, Booking.com
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12:30PM

(CET)

Jimmy Moe

Video Expert

Pitchy

Associated Talks:

12:30PM - Day 1

View OnDemand: Creating engaging marketing videos is possible without being a pro

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OnDemand: Creating engaging marketing videos is possible without being a pro

What we often hear in meetings with marketing professionals:

  • Video creation takes too much time
  • It’s too expensive
  • You have to be very creative
  • I don’t know where to start
  • I have never used editing tools
  • It won’t look professional enough
  • I am afraid that the brand image will not be respected

Let’s take 10 minutes together to prove that you don’t need to be a pro to create engaging marketing videos yourself

. Jimmy Moe, Video Expert , Pitchy
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01:50PM

(CET)

Yaniv Siegel

Sales Manager EMEA

Vidyard

Associated Talks:

01:50PM - Day 1

View OnDemand: Secret Leads Generator: Using video in your sales campaigns

09:30AM - Day 1

View Secret Leads Generator: Using video in your sales campaigns

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OnDemand: Secret Leads Generator: Using video in your sales campaigns

Leading organizations are using one particular best-practice method to convert more marketing-qualified leads into actual sales meetings and revenue. Their secret? VIDEO.

In this session, you’ll learn:

 

  • Why video works better than any other channel to convert leads into sales.
  • How salespeople follow up on marketing-generated leads with unique and powerful videos to secure 4x more sales meetings.
  • Best practices and use cases of effective videos in marketing and sales to generate revenue.
  • How you as a marketer can go about rolling out video in your business development, sales, and marketing departments.
. Yaniv Siegel, Sales Manager EMEA, Vidyard
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02:30PM

(CET)

Pete Buckley

Connection Planner

Facebook

Associated Talks:

02:30PM - Day 1

View How to Grow in a World of Personalized Video

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How to Grow in a World of Personalized Video

The video ecosystem continues to grow – over 2 billion people watch Facebook In-Stream eligible videos every month and 70% of Facebook In-Stream standalone video ads views are completed, globally. Over the years, investment in longer form content and dedicated environments, like Facebook Watch, IGTV and Live, has allowed people to build deeper connections through video – in addition to the shorter form instant entertainment happening across Feed, Stories and Reels.

This session by Pete Buckley, Connection Planner at Facebook will dig into some of the most recent consumer and product insights about video on the platform, exploring how marketers can use video on Facebook to address some of their biggest challenges, and with confidence through a media buy they know and are set up to support.

*Overall the session will focus less about video length and more about the future of video, then a deeper focus on the entire video ecosystem.

 

. Pete Buckley, Connection Planner, Facebook
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Day 2 - 1 December 2021

10:00AM

(CET)

Tommaso Di Giovanni

Vice President Global Communications

Philip Morris International

Associated Talks:

10:00AM - Day 2

View How to Successfully Communicate Your Next Campaign on a Global Scale 

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How to Successfully Communicate Your Next Campaign on a Global Scale 

When multinational organizations roll out marketing and communications campaigns across various local markets, they run the risk of not being interpreted correctly due to poor translation or lacking cultural awareness. Without knowing it, marketers can alienate new and even current audiences including consumers, employees, and other stakeholders. In this session, hear from Tommaso Di Giovanni, Vice President of Global Communications at Philip Morris International, as he shares how he and his team successfully communicated and implemented PMI’s recent ‘Unsmoke’ campaign, which included complex messaging and many nuances, throughout 100+ markets. Attendees will walk away with real-world insights and tips they can use to appropriately communicate their campaigns at a global scale. 

. Tommaso Di Giovanni, Vice President Global Communications, Philip Morris International
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12:10PM

(CET)

Telem Yahav

Head of Content & Digital Strategy

Strauss Group

Associated Talks:

12:10PM - Day 2

View From purpose to strategy. Connection. Engagement. Impact

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From purpose to strategy. Connection. Engagement. Impact

. Telem Yahav, Head of Content & Digital Strategy, Strauss Group
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12:30PM

(CET)

Elena Del Boca

Consumer Marketing Manager

ghd Italy & Greece

Associated Talks:

12:30PM - Day 2

View Digital Consumer Centric Model

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Digital Consumer Centric Model

  • Digital Consumer Centric” business model: from a traditional B2B to a B2C model built around the final consumer
  • Influencer Marketing: the model Execution Excellence as key winning driver
  • Chiara Ferragni: the added value of a top Ambassador as part of the overall Consumer Engagement strategy
  • Digital Strategy – key results: Instagram booming, Brand awareness, Consumer Engagement, Traffic generation off-online

 

. Elena Del Boca, Consumer Marketing Manager, ghd Italy & Greece
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