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Day 1 - 30 November 2022

09:00AM

(CET)

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

09:00AM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

03:40PM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

View Full Info

What I didn’t know about LinkedIn: 5 questions we should all be asking

. Amrita Lal, Senior Client Solutions Manager, LinkedIn

09:00AM

(CET)

Britnee Foreman

Head of Data Strategy and Digital Operations

Exceleration Music

Associated Talks:

09:00AM - Day 1

View Fundamentals of Data for Insights – How to Turn the Noise into Music

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Fundamentals of Data for Insights – How to Turn the Noise into Music

In this session, we’ll dive into the roadmap of how to present your data analysis to specific audiences in order to get your dream music or creator-focused campaign. We’ll walk through the full process from data, to knowledge, to insights together including getting a comprehensive look at…

  • how to best utilize use your “five whys” to frame the problem you want to solve;
  • which metrics to look at in order to select your perfect pick of a particular creator/music ambassador;
  • and the steps to get to a clear & concise conclusion for the audience you’re pitching to.
. Britnee Foreman, Head of Data Strategy and Digital Operations, Exceleration Music

09:30AM

(CET)

Kieran Kelly

Senior Creative Strategy Manager

MG Empower

Associated Talks:

09:30AM - Day 1

View Moving upstream: why deeper integration of influence drives results

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Moving upstream: why deeper integration of influence drives results

  • The evolution of influencer marketing – from traditional product placement to the power of storytelling.
  • What integration of influence means and why it’s reshaping influencer marketing strategies as we know.
  • From co-creativity to amplification, discover the secrets of successful integrated influencer marketing campaigns.
. Kieran Kelly, Senior Creative Strategy Manager, MG Empower

09:30AM

(CET)

Margo Kotseva

Snr. Account Executive DACH

Usercentrics

Associated Talks:

09:30AM - Day 1

View Putting the User, first: How to enable a seamless privacy strategy and higher the opt-in rate

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

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Putting the User, first: How to enable a seamless privacy strategy and higher the opt-in rate

Digital marketing and consent management go hand in hand and we want to show you how. By placing the user first, a CMP can help you higher your opt-in rate and increase your marketing revenue in a simple manner. Usercentrics’ Margo Kotseva will walk you through the importance of trust, consent and how a CMP can help!

. Margo Kotseva, Snr. Account Executive DACH, Usercentrics

09:30AM

(CET)

Priyanka Valecha

Insights Delivery Manager

NetBase Quid

Associated Talks:

09:30AM - Day 1

View Get More from Your Data: Finding Consumer & Market Insights that Actually Matter in 2023

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Get More from Your Data: Finding Consumer & Market Insights that Actually Matter in 2023

  • Tips for using consumer and market analytics to uncover insights about your brand and industry that can help strengthen consumer engagement
  • The best metrics you can use to analyse your competition and key benchmarking metrics to help grow your business
  • Discovering the crucial signals consumers share before, during and after your campaign
  • The vital role social and media channels play in ensuring your content resonates with your target audience
. Priyanka Valecha, Insights Delivery Manager, NetBase Quid

09:30AM

(CET)

Michael Boosalis

Product Marketing Manager

Storyblok

Associated Talks:

09:30AM - Day 1

View Face It, the Future is Headless

10:00AM - Day 2

View Face It, the Future is Headless

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

View Full Info

Face It, the Future is Headless

. Michael Boosalis, Product Marketing Manager , Storyblok

09:50AM

(CET)

Rosa Mitchell

Business Director

connective3

Associated Talks:

09:50AM - Day 1

View How to produce creative organic strategies that drive sales

03:30PM - Day 1

View How to produce creative organic strategies that drive sales

View Full Info

How to produce creative organic strategies that drive sales

. Rosa Mitchell, Business Director, connective3

10:00AM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Femke Anna van Zanten

Group Director Consumer Technology & Entertainment

Meta

Associated Talks:

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy (Virtual)

02:30PM - Day 2

View Panel: Building a powerful influencer marketing strategy

View Full Info

Jorne Korzelius

Head of Marketing Fitbit for Northern Europe

Google

Associated Talks:

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy (Virtual)

02:30PM - Day 2

View Panel: Building a powerful influencer marketing strategy

View Full Info

Panel: Building a powerful influencer marketing strategy (Virtual)

Moderator: . Louisa Nicholls, Advisory Board Member,
. Femke Anna van Zanten, Group Director Consumer Technology & Entertainment, Meta
. Jorne Korzelius, Head of Marketing Fitbit for Northern Europe, Google

10:00AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Manouck Veenman

Brand & Digital Manager

Dove

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1

View Panel: Future-glazing social media strategies

View Full Info

Roberta Cianetti

Social Media Director

Condé Nast Italia

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

09:00AM - Day 1

View Video, video, video: how to uplift your social media strategy

View Full Info

Clive Roach

Social Media Marketing Expert

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1

View Panel: Future-glazing social media strategies

11:30AM - Day 1

View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

View Full Info

Panel: Future-glazing social media strategies (Virtual)

Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Manouck Veenman, Brand & Digital Manager , Dove
. Roberta Cianetti, Social Media Director, Condé Nast Italia
. Clive Roach, Social Media Marketing Expert,

10:00AM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Erica Mackay

Owner, Co-Founder

The Marketing Detective Agency

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Ecesu Erol

CXO

Unless

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Svetlana Tokunova

Customer Marketing Manager EMEA

Glass/De Ruiter

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

12:30PM - Day 1

View Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Panel: Exploring customer-centricity & data driven strategies (Virtual)

Moderator: . Louisa Nicholls, Advisory Board Member,
. Erica Mackay, Owner, Co-Founder, The Marketing Detective Agency
. Ecesu Erol, CXO, Unless
. Svetlana Tokunova, Customer Marketing Manager EMEA , Glass/De Ruiter

10:00AM

(CET)

Rein Hintzen

Founder and Managing Director

Horizonteer

View Full Info

Kremena Yordanova

Director Marketing Activations, Reebok Ecom

Adidas

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

View Full Info

Julie Alexander

Director of Brand & Communications

Foleon

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

View Full Info

Melissa D’Engelbronner

Head of Audience Engagement

FUGA

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

View Full Info

Panel: Building Experiences through Storytelling (Virtual)

Moderator: . Rein Hintzen, Founder and Managing Director, Horizonteer
. Kremena Yordanova, Director Marketing Activations, Reebok Ecom, Adidas
. Julie Alexander, Director of Brand & Communications, Foleon
. Melissa D’Engelbronner, Head of Audience Engagement, FUGA

10:00AM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

View Full Info

Stefano Arcari

Country Manager

Mondu

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

View Full Info

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

09:00AM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

03:40PM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

View Full Info

Rituja Bakshi

Manager Marketplaces Trade and Strategy at Calvin Klein

PVH Corp

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

12:10PM - Day 2

View Consumer trends impacting your eCommerce strategy

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Nikki Constantine

Director Strategic Marketing & Brand

Riverty

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Panel: The Key To Omnichannel Success (Virtual)

Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Stefano Arcari, Country Manager, Mondu
. Amrita Lal, Senior Client Solutions Manager, LinkedIn
. Rituja Bakshi, Manager Marketplaces Trade and Strategy at Calvin Klein , PVH Corp
. Nikki Constantine, Director Strategic Marketing & Brand , Riverty

10:40AM

(CET)

Nathalie Brähler

Head of Marketing

Cartesi

Associated Talks:

10:40AM - Day 1

View Audience-first branding in Web3

12:00PM - Day 1

View Audience-first branding in Web3

View Full Info

Davide Berretta

VP of Brand & Content

Pulsar

Associated Talks:

10:40AM - Day 1

View Audience-first branding in Web3

12:00PM - Day 1

View Audience-first branding in Web3

View Full Info

Audience-first branding in Web3

. Nathalie Brähler, Head of Marketing, Cartesi
. Davide Berretta, VP of Brand & Content , Pulsar

10:40AM

(CET)

Bas Otterspoor

Global Crossmedia

MeMo² a Kantar company

Associated Talks:

10:40AM - Day 1

View Next Gen Crossmedia Analytics | People-centric measurement

09:00AM - Day 1

View Next Gen Crossmedia Analytics | People-centric measurement

View Full Info

Next Gen Crossmedia Analytics | People-centric measurement

. Bas Otterspoor, Global Crossmedia , MeMo² a Kantar company

10:40AM

(CET)

Sebastian Picklum

Director of Product Management, Extensions

Canto

Associated Talks:

10:40AM - Day 1

View How to (Re)energize Your Digital Content Supply Chain

02:40PM - Day 1

View How to (Re)energize Your Digital Content Supply Chain

View Full Info

How to (Re)energize Your Digital Content Supply Chain

. Sebastian Picklum, Director of Product Management, Extensions , Canto

11:10AM

(CET)

Julien Reutin

Senior Strategist

NetBase Quid

Associated Talks:

11:10AM - Day 1

View Unlock the power of TikTok for your social strategy

View Full Info

Unlock the power of TikTok for your social strategy

  • Understanding your TikTok audience
  • Spotting patterns in your TikTok data
  • Outperforming your TikTok competition
. Julien Reutin, Senior Strategist, NetBase Quid

11:10AM

(CET)

Nicola Späni

CCO & Co-Founder

Brame AG

Associated Talks:

11:10AM - Day 1

View Drive more revenue through Gamification & Zero-Party-Data

12:40PM - Day 2

View Drive more revenue through Gamification & Zero-Party-Data

View Full Info

Drive more revenue through Gamification & Zero-Party-Data

. Nicola Späni, CCO & Co-Founder , Brame AG

11:30AM

(CET)

Malte Huffmann

Co-founder & Co-CEO

Mondu

Associated Talks:

11:30AM - Day 1

View Take the Pain out of Paying – How Buy Now, Pay Later increases Sales in B2B Webshops

View Full Info

Take the Pain out of Paying – How Buy Now, Pay Later increases Sales in B2B Webshops

. Malte Huffmann, Co-founder & Co-CEO, Mondu