Day 1 - 23 November 2021

09:00AM

(CET)

Who, where, what: tactics to creating a personalised social campaign

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09:30AM

(CET)

Morning Sponsor Solo – Influencer & Social Media Strategy

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10:00AM

(CET)

Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
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11:30AM

(CET)

Social strategies for the post-pandemic world and what lies ahead

  • Reviewing your social campaigns and being prepared for uncontrollable market disruptions
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
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12:00PM

(CET)

Lunchtime Sponsor Solo – Influencer & Social Media Marketing Strategy

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12:30PM

(CET)

Capturing their attention: Storytelling for short attention spans

  • Learn about consumers short our attention spans and how to deliver effective  social media campaigns
  • Delivering short-form content   that stands out among the noise
  • Reviewing successful campaigns that capture customers attention
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02:00PM

(CET)

Panel: Adopting an agile methodology for your social media strategy

  • Why being agile can support pivoting your strategy with the rapid change of social platforms, algorithms, and consumption in consumers.
  • What agile methodologies should marketers adopt for the delivery of their social media strategy?
  • Which tech & resources to aid your team’s attainable goals to drive growth.
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02:40PM

(CET)

Building brand authenticity through social media and employee advocacy

  • How to develop an increased authenticity in your social media, leading to more followers and engagement
  • Reviewing the content, frequency for a consistent and engaging social media presence
  • Why focusing on employee advocacy to support employees and brand awareness
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03:30PM

(CET)

Afternoon Sponsor Solo – Influencer & Social Media Marketing Strategy

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04:00PM

(CET)

Meagen Johnson

SVP of Marketing

JANE

Associated Talks:

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Panel: What will social media look like in 2022 and beyond

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social and influencer strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.

 

. Meagen Johnson, SVP of Marketing, JANE
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04:40PM

(CET)

What lies ahead: Influencer marketing in a Post-Pandemic World

  • Effectively use influencer content and understand its importance in your business
  • Maximize your influencer dollar spend and feel confident in your investment
  • Differentiate between influencer agencies and individual creators, and decide which is best for you
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Day 2 - 24 November 2021

09:30AM

(CET)

The new influencers on the block: How to build effective brand relationships

  • Learn about the different type of influencers and emerging influencers that are set to rise in 2022
  • Understanding the power of short-form content and consumer engagement
  • Exploring the shift in campaign ownership and opportunities it opens to brands
  • Hot tips and tactics to implement in your strategy right now
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10:00AM

(CET)

Panel: Integrating Social Analytics & Data-driven Marketing

  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
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10:40AM

(CET)

Morning Sponsor Solo – Influencer & Social Media Marketing Strategy – Day 2

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11:20AM

(CET)

Silver Sponsor Solo – Influencer & Social Media Marketing Strategy – Day 2

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11:30AM

(CET)

Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Breaking Moulds in Social and Storytelling strategies

  • Learn why stripping and cleansing your channels and accounts can open doors
  • Using data analysis and listening to create new frameworks for engagements and performance
  • Breaking barriers and using “beyond the product” methodology in your campaigns
  • How to overcome roadblocks and top tips to breaking the mould in future strategies
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
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12:00PM

(CET)

Lunchtime Sponsor Solo – Influencer & Social Media Marketing Strategy – Day 2

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12:30PM

(CET)

DMWF Agency Partner Panel

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02:00PM

(CET)

Panel: Exploring Diversity & Inclusion to drive marketing forward

  • Exploring the positive impact and business growth with diversity and inclusion strategies
  • Why diversity will connect brands to new and existing audiences whilst empowering their marketing
  • How can content creators and brands work together to achieve a positive impact?
  • The importance of creating influencer marketing strategies that match the brands’ values and true purpose.
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02:40PM

(CET)

Afternoon Sponsor Solo – Influencer & Social Media Marketing Strategy – Day 2

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03:10PM

(CET)

Marketing to GenZ – Engaging the future

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