Day 1 - 21 November 2022
08:50AM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Social Media & Community Marketing Chair’s Welcome
09:00AM
(CET)
Roberta Cianetti
Social Media Director
Condé Nast Italia

10:00AM - Day 1
View Panel: Future-glazing social media strategies (Virtual)

09:00AM - Day 1
View Video, video, video: how to uplift your social media strategy
Video, video, video: how to uplift your social media strategy
- Social Media: a business-critical operation
- How the main social media platforms leverage video formats
- Keep it original & multichannel: enhance your social strategy with original contents
- Partner up, a Pinterest case study
09:30AM
(CET)
Tudor Mihailescu
Co-Founder
SpeechifAI

09:30AM - Day 1
View How can brands use AI to engage their communities in word-of-mouth campaigns on social media”
How can brands use AI to engage their communities in word-of-mouth campaigns on social media”
Changes in online users’ search patterns, privacy updates and the evolving social media landscape are making current marketing solutions like ads, search engine optimization and influencer marketing increasingly expensive and inefficient. However, brands have an opportunity to generate traffic on social media by engaging their communities in organic social sharing campaigns (i.e. digital word of mouth). How can you do so effectively at scale? And can this be a reliable alternative to paid media?
10:00AM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Kezia Owusu-Yianoma
Global Social Media Specialist - Campaigns
Boston Consulting Group

10:00AM - Day 1
View Panel: The power of online communities
Yukwan Man
Social Media Marketeer
Coop Supermarkten

02:00PM - Day 1
View Panel: Dynamic Social Engagement

10:00AM - Day 1
View Panel: The power of online communities
Hugo Pereira
Co-Founder & CEO
Ritmoo

10:00AM - Day 1
View Panel: The power of online communities
Alex Ioana
Manager, Digital Content Experience
Booking.com

10:00AM - Day 1
View Panel: The power of online communities
Panel: The power of online communities
- Reviewing the importance online communities are for brands in 2022/2023
- How to build the right community for your business?
- Exploring tactics businesses can utilise within their own communities to engage customers
- How using social media communities to grow your brand online
10:40AM
(CET)
Networking Break
11:20AM
(CET)
Mário Sérgio Rodrigues
Marketing Manager
Gigapay

11:20AM - Day 1
View The Way Forward: How to future-proof your Marketing

11:00AM - Day 2
View Panel: Where will influencer marketing go next?
The Way Forward: How to future-proof your Marketing
11:30AM
(CET)
Clive Roach
Social Media Marketing Expert

10:00AM - Day 1
View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1
View Panel: Future-glazing social media strategies

11:30AM - Day 1
View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2
View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
B2B Communities – 5 Building Blocks for Success
A lot is said about B2C communities. However, B2B Communities can be effective vehicles for insights, relationship building and business success, but how do you get started? Come and discover the 5 essential building blocks for success with B2B communities.
12:00PM
(CET)
Nathalie Brähler
Head of Marketing
Cartesi

10:40AM - Day 1
View Audience-first branding in Web3

12:00PM - Day 1
View Audience-first branding in Web3
Davide Berretta
VP of Brand & Content
Pulsar

10:40AM - Day 1
View Audience-first branding in Web3

12:00PM - Day 1
View Audience-first branding in Web3
Audience-first branding in Web3
Your audience holds the blueprint for your brand strategy: even more so in Web3.
Join us to learn how to understand, grow and connect with your audience. We’ll cover how Pulsar helps Cartesi glean insights about the communities in its Web3 audience, how to use those insights to create a brand strategy that could also work for you: from naming projects, to expanding audiences, identifying influencers, and driving change.
12:30PM
(CET)
Sakshi Kaul
Head of Marketing Communications
Philips Domestic Appliances

12:30PM - Day 1
View A shift in strategy for audience growth and brand salience

02:00PM - Day 1
View Panel: Dynamic Social Engagement
A shift in strategy for audience growth and brand salience
- Social Media DNA : Thinking reactive than just planned
- Building brand associations and recall factors for a broader reach in digital media
- Triggering emotion and building real connections
01:00PM
Lunch & Networking Break
02:00PM
(CET)
Lily Edwards
Senior Social Media and Content Manager
Starling Bank

02:00PM - Day 1
View Panel: Dynamic Social Engagement
Yukwan Man
Social Media Marketeer
Coop Supermarkten

02:00PM - Day 1
View Panel: Dynamic Social Engagement

10:00AM - Day 1
View Panel: The power of online communities
Sakshi Kaul
Head of Marketing Communications
Philips Domestic Appliances

12:30PM - Day 1
View A shift in strategy for audience growth and brand salience

02:00PM - Day 1
View Panel: Dynamic Social Engagement
Tessa Mahendra Tamin
Global Digital and Social Manager for Knorr
Unilever

02:00PM - Day 1
View Panel: Dynamic Social Engagement

04:00PM - Day 1
View Panel: What will social media look like in 2022 and beyond
Panel: Dynamic Social Engagement
- Building meaningful customer relationships with authenticity
- How can social listening impact your engagement strategies?
- Creating valuable, tailored, content for your social community and stories that provoke an emotional reaction
- Building long-term relationships, trust and loyalty; Creating brand advocates by being helpful, personal and authentic
02:40PM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Community Management – Building A Strategy That Will Help You Humanize Your Brand
You’ve got to take the time to strategize and learn how to build a community management strategy that will increase your brand awareness and improve conversions. Acquisition and advocacy are just one type of community management strategy. In this form of community management, you have the opportunity to directly reach out to the people who are most passionate about your business, including your leads, customers, brand ambassadors, and brand advocates. These community members help you build brand awareness and promote your business, products, and services through various methods, such as word-of-mouth, affiliate programs, and social media.
03:10PM
Afternoon Networking Break
03:30PM
(CET)
Rosa Mitchell
Business Director
connective3

09:50AM - Day 1
View How to produce creative organic strategies that drive sales

03:30PM - Day 1
View How to produce creative organic strategies that drive sales
How to produce creative organic strategies that drive sales
- How to deliver creative campaigns that are on brand and improve overall digital performance
- Utilising digital PR campaigns that deliver links and support SEO
- Understanding your target market and getting to grips with what your target audience wants to see
- How to put this into practice to drive business growth and sales
03:40PM
(CET)
Amrita Lal
Senior Client Solutions Manager

10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)

09:00AM - Day 1
View What I didn’t know about LinkedIn: 5 questions we should all be asking

11:00AM - Day 2
View Panel: The Key To Omnichannel Success

03:40PM - Day 1
View What I didn’t know about LinkedIn: 5 questions we should all be asking
What I didn’t know about LinkedIn: 5 questions we should all be asking
04:10PM
(CET)
Manouck Veenman
Brand & Digital Manager
Dove

10:00AM - Day 1
View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1
View Panel: Future-glazing social media strategies
Roberta Cianetti
Social Media Director
Condé Nast Italia

04:10PM - Day 1
View Panel: Future-glazing social media strategies

12:30PM - Day 2
View Empowering Digital Storytelling through 2020 (and Through COVID-19 Lockdown)
Clive Roach
Social Media Marketing Expert

10:00AM - Day 1
View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1
View Panel: Future-glazing social media strategies

11:30AM - Day 1
View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2
View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Panel: Future-glazing social media strategies
- Reviewing social platforms new and old and the opportunities available for marketers.
- The challenges marketers will face in the next 6 months in social strategies and how to overcome them.
- The power of creativity and enhancing your engagement strategies
- Top tips to future proof your social strategies now