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Day 1 - 21 November 2023

08:50AM

(CET)

Bee Patel

Global Director Brand & Communications

Alphasights

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

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Chair’s Welcome – Social Media & Community Marketing – 21 November

. Bee Patel, Global Director Brand & Communications, Alphasights
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09:00AM

(CET)

Scaling your social media strategy

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09:30AM

(CET)

Morning Partner Solo – 21 November

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10:00AM

(CET)

Panel: Social Communities – exploring your social and engagement strategies

  • Why brands need to invest in their community strategies
  • Tactics in nurturing customer engagement in your communities
  • A look into winning strategies for creating engaged social communities
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10:40AM

(CET)

Mid Morning Partner Solo – 21 November

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10:50AM

Morning Networking Break

11:20AM

(CET)

Partner Solo – 21 November

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11:30AM

(CET)

Roberta Cianetti

Director, Social Operations & Global Partnerships Strategy

Condé Nast

Associated Talks:

11:30AM - Day 1

View Encompassing the whole: A 360 view of a Social Media Strategy

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

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Encompassing the whole: A 360 view of a Social Media Strategy

. Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy , Condé Nast
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12:00PM

(CET)

Lunchtime Partner Solo – 21 November

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12:30PM

(CET)

A shift in strategy for enhanced audience growth

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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Bee Patel

Global Director Brand & Communications

Alphasights

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Roberta Cianetti

Director, Social Operations & Global Partnerships Strategy

Condé Nast

Associated Talks:

11:30AM - Day 1

View Encompassing the whole: A 360 view of a Social Media Strategy

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

View Full Info

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

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Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

  • Exploring the key trends evolving social media strategies 
  • Reviewing platforms and tools – what should marketers focus on in 2023?
  • Tactics for harnessing an audience and building brand loyalty
  • Discussing video and the impact of seeing vs reading 
  • What will we see next in Social Media and how to be ready
Moderator: . Bee Patel, Global Director Brand & Communications, Alphasights
. Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy , Condé Nast
. Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances
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02:40PM

(CET)

Afternoon Partner Solo – 21 November

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03:10PM

Afternoon Networking Break

03:30PM

(CET)

Mid-Afternoon Partner Solo – 21 November

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03:40PM

(CET)

Clive Roach

Social Media Marketing Expert

Associated Talks:

03:40PM - Day 1

View Top 10 B2B Social Media Marketing Metrics to Measure and Why

04:10PM - Day 1

View Panel: Future-glazing social media strategies

11:30AM - Day 1

View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Top 10 B2B Social Media Marketing Metrics to Measure and Why

. Clive Roach, Social Media Marketing Expert,
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04:10PM

(CET)

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

04:10PM - Day 1

View Panel: The Rise of the Video First Strategy

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Panel: The Rise of the Video First Strategy

  • Exploring the importance of video in your social strategy
  • How to deliver video content, why it’s effective and what type of content will get you the most client engagement.
  • Discussing which platforms to use to best suit your goals and audience.
  • Leveraging the power of video content to drive relationship building and engagement.
. Karla Hernández Zaldívar, Global Social Media Insights Manager , Booking.com
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