Day 2 - 25 November 2020

09:00AM

(CEST)

Ben Foster

Marketing & Communications Manager

The Waldorf Hilton

Associated Talks:

09:00AM - Day 2

View Marketing in unprecedent times with strategic and reactive campaigns

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Marketing in unprecedent times with strategic and reactive campaigns

  • Reviewing an agile approach to campaign planning in marketing and PR.
  • Why short term goals will support wider strategic opportunities
  • How listening to customer needs is fundamental for new business targets
  • Why businesses need to diversify in the way they market to customers
. Ben Foster, Marketing & Communications Manager, The Waldorf Hilton
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09:30AM

(CEST)

Fireside Chat with This is Tommy and TikTok

Overview coming soon…

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09:50AM

(CEST)

Case Study – Quickfire Presentation Mid Morning 25 November

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10:00AM

(CEST)

Clientscape Presentation

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11:30AM

(CEST)

Harnessing the Power of Digital Communities on Social

  • The importance of building an engaged community and the opportunities it creates
  • Letting your fans speak for your brand
  • Why engage & invest with niche customer community for customer loyalty
  • Opening the authentic content & brand influencers
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12:00PM

(CEST)

NetbaseQuid Presentation

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01:00PM

(CEST)

Rumble Romagnoli

CEO

Relevance

Associated Talks:

01:00PM - Day 2

View Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term

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View Relevance

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Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term

The luxury industry has mastered the art of storytelling to create desirability around the world’s most enviable brands and to influence us all. But what makes a great story and how do you then share it effectively with your target audience?

Rumble Romagnoli, CEO of digital marketing agency Relevance, shares his insights on how to be an effective storyteller. He explores in-depth memories, archetypes, personas, techniques, and key takeaways. In addition, he highlights effective brand techniques of some of the best storytelling examples from the luxury industry. Once you have mastered the art of storytelling you will be able to place your brand message into the thoughts of communities and generations of people. That is when the real magic starts to happen, and your brand can thrive in the long-term.

. Rumble Romagnoli, CEO, Relevance
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02:00PM

(CEST)

Oisin Lunny

Professor for UX Driven Business

Oisin Lunny

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Yenan Wang

Business Director of Content & Influencer

PHD

Associated Talks:

02:00PM - Day 2

View LIVE Panel: Exploring the realities and trends of Social Media

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LIVE Panel: Exploring the realities and trends of Social Media

  • Reviewing social platforms and which channels brands should place content for audience engagement
  • How to utilise TikTok within your social strategy
  • The new world of influencer and where effectively use them within your channels
  • Why marketers need to be prepared for in 2021 with their social and influencer strategies
Moderator: . Oisin Lunny, Professor for UX Driven Business , Oisin Lunny
. Yenan Wang, Business Director of Content & Influencer, PHD
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02:50PM

(CEST)

Case Study – Quickfire Presentation Afternoon 25 November

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03:00PM

(CEST)

Engaging Storytelling: Capturing your Audience’s Attention

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