Day 2 - 25 November 2020

09:00AM

(CET)

Ben Foster

Marketing & Communications Manager

The Waldorf Hilton

Associated Talks:

09:00AM - Day 2

View Marketing in unprecedented times with strategic and reactive campaigns

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Marketing in unprecedented times with strategic and reactive campaigns

  • Reviewing an agile approach to campaign planning in marketing and PR.
  • Why short term goals will support wider strategic opportunities
  • How listening to customer needs is fundamental for new business targets
  • Why businesses need to diversify in the way they market to customers
. Ben Foster, Marketing & Communications Manager, The Waldorf Hilton
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09:30AM

(CET)

Ashley Cleveland

Head of Innovation UK

William Grant & Sons

Associated Talks:

09:30AM - Day 2

View Disrupting the codes of a great tradition in the Attention Economy

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Marcus Foley

Co-Founder

Tommy

Associated Talks:

09:30AM - Day 2

View Disrupting the codes of a great tradition in the Attention Economy

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Disrupting the codes of a great tradition in the Attention Economy

Do we deserve your attention? We ask marketers to answer this question every time they show up in front of their audience AND to be brutally honest about the answer.

Showing up is not enough. We are in a ‘smash and grab’ raid on attention. Audiences face one constant, never-ending stream of content that comes in through their eyes and out of their brains at the speed of a touchscreen.

In this talk, the Head of Innovation from William Grant & Son and Founder of agency, Tommy describe how they put innovation, distinction and attention at the heart of a campaign to successfully launch a new and unique product in a cluttered, traditional sector.

Ailsa Bay is a revolutionary way to think about the whisky, using groundbreaking technology to analyse the flavour with absolute precision and a first of its kind ‘micro maturation’ process. The target market – STEM professionals. This was not the traditional whiskey audience and not the traditional product story.

The team needed to reframe the whisky conversation entirely, away from the Highlands and the Lowlands to something that would be at home in Wired magazine. The communication needed to appeal to analytical brains. An audience with high expectations and a low threshold for marketing BS.

In this session, the WGS and Tommy talk about the challenges faced by all marketeers as people are increasingly ready to scroll passed your hard-fought campaigns. They will talk about how to develop the right team culture to deliver ground-breaking creative. In addition, you will leave with 4 practical strategies for making sure work gets seen, and not ignored, in the Attention Economy.

. Ashley Cleveland, Head of Innovation UK, William Grant & Sons
. Marcus Foley, Co-Founder, Tommy
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12:00PM

(CET)

Marianne Taudiere

Strategic Account Director EMEA

NetBase Quid

Associated Talks:

12:00PM - Day 2

View The Marriage of Insights, Storytelling & Measurement

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View NetBase Quid

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Andy West

Chief Development Officer

Global Tech Communications Consultancy, Hotwire Global

Associated Talks:

12:00PM - Day 2

View The Marriage of Insights, Storytelling & Measurement

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View NetBase Quid

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The Marriage of Insights, Storytelling & Measurement

With budgets under increasing pressure, the expectation for campaigns to have a real business impact is higher than it’s ever been.

Join NetBase Quid and Hotwire Global as they discuss how the marriage of social insight with creative storytelling can help agencies and clients land and then measure the impact of the right stories across earned media channels.

 

. Marianne Taudiere, Strategic Account Director EMEA, NetBase Quid
. Andy West, Chief Development Officer, Global Tech Communications Consultancy, Hotwire Global
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12:30PM

(CET)

Roberta Cianetti

Social Media Director

Condé Nast Italia

Associated Talks:

12:30PM - Day 2

View Empowering Digital Storytelling through 2020 (and Through COVID-19 Lockdown)

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Empowering Digital Storytelling through 2020 (and Through COVID-19 Lockdown)

  • Why digital storytelling is more important than ever before
  • The impact of COVID-19 on Social Storytelling
  • How to create a unique experience for your digital audience
  • What message to what channels
  • Conclusions & key takeaways during lockdown

 

. Roberta Cianetti, Social Media Director, Condé Nast Italia
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01:00PM

(CET)

Rumble Romagnoli

CEO

Relevance

Associated Talks:

01:00PM - Day 2

View Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term

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Exclusive Insights from Luxury Brands: How Storytelling Will Help Your Brand Thrive In The Long Term

The luxury industry has mastered the art of storytelling to create desirability around the world’s most enviable brands and to influence us all. But what makes a great story and how do you then share it effectively with your target audience?

Rumble Romagnoli, CEO of digital marketing agency Relevance, shares his insights on how to be an effective storyteller. He explores in-depth memories, archetypes, personas, techniques, and key takeaways. In addition, he highlights effective brand techniques of some of the best storytelling examples from the luxury industry. Once you have mastered the art of storytelling you will be able to place your brand message into the thoughts of communities and generations of people. That is when the real magic starts to happen, and your brand can thrive in the long-term.

. Rumble Romagnoli, CEO, Relevance
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02:00PM

(CET)

Oisin Lunny

Professor for UX Driven Business

Oisin Lunny

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Zoe McMillan

Community Manager & Social Media Consultant

Ubik Digital

Associated Talks:

02:00PM - Day 2

View LIVE Panel: Exploring the realities and trends of Social Media

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Gwilym Pugh

Creator

@gwilymcpugh

Associated Talks:

02:00PM - Day 2

View LIVE Panel: Exploring the realities and trends of Social Media

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Yenan Wang

Business Director of Content & Influencer

PHD

Associated Talks:

02:00PM - Day 2

View LIVE Panel: Exploring the realities and trends of Social Media

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LIVE Panel: Exploring the realities and trends of Social Media

  • Reviewing social platforms and which channels brands should place content for audience engagement
  • How to utilise TikTok within your social strategy
  • The new world of influencer and where effectively use them within your channels
  • Why marketers need to be prepared for in 2021 with their social and influencer strategies
Moderator: . Oisin Lunny, Professor for UX Driven Business , Oisin Lunny
. Zoe McMillan, Community Manager & Social Media Consultant, Ubik Digital
. Gwilym Pugh, Creator , @gwilymcpugh
. Yenan Wang, Business Director of Content & Influencer, PHD
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03:00PM

(CET)

Alvin Hussey

Senior Business Development Manager at

SuperAwesome

Associated Talks:

03:00PM - Day 2

View Kids and Young Teens – the most important audience in the world today

05:10PM - Day 1

View Creating Successful Original Video Campaigns for Social

10:00AM - Day 1

View Panel: Examining the Power of Engagement; How Visually-rich and Interactive Content Is Influencing Consumer Behaviours

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Kids and Young Teens – the most important audience in the world today

. Alvin Hussey, Senior Business Development Manager at , SuperAwesome
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