Social Media & Community Marketing

• Social Media: a business-critical operation
• How the main social media platforms leverage video formats
• Keep it original & multichannel: enhance your social strategy with original contents
• Partner up, a Pinterest case study

Changes in online users’ search patterns, privacy updates and the evolving social media landscape are making current marketing solutions like ads, search engine optimization and influencer marketing increasingly expensive and inefficient. However, brands have an opportunity to generate traffic on social media by engaging their communities in organic social sharing campaigns (i.e. digital word of mouth). How can you do so effectively at scale? And can this be a reliable alternative to paid media?

• Reviewing the importance online communities are for brands in 2022/2023
• How to build the right community for your business?
• Exploring tactics businesses can utilise within their own communities to engage customers
• How using social media communities to grow your brand online

A lot is said about B2C communities. However, B2B Communities can be effective vehicles for insights, relationship building and business success, but how do you get started? Come and discover the 5 essential building blocks for success with B2B communities.

Your audience holds the blueprint for your brand strategy: even more so in Web3.  

Join us to learn how to understand, grow and connect with your audience. We’ll cover how Pulsar helps Cartesi glean insights about the communities in its Web3 audience, how to use those insights to create a brand strategy that could also work for you: from naming projects, to expanding audiences, identifying influencers, and driving change.

• Social Media DNA : Thinking reactive than just planned
• Building brand associations and recall factors for a broader reach in digital media
• Triggering emotion and building real connections

• Building meaningful customer relationships with authenticity
• How can social listening impact your engagement strategies?
• Creating valuable, tailored, content for your social community and stories that provoke an emotional reaction
• Building long-term relationships, trust and loyalty; Creating brand advocates by being helpful, personal and authentic

You’ve got to take the time to strategize and learn how to build a community management strategy that will increase your brand awareness and improve conversions. Acquisition and advocacy are just one type of community management strategy. In this form of community management, you have the opportunity to directly reach out to the people who are most passionate about your business, including your leads, customers, brand ambassadors, and brand advocates. These community members help you build brand awareness and promote your business, products, and services through various methods, such as word-of-mouth, affiliate programs, and social media.

• How to deliver creative campaigns that are on brand and improve overall digital performance
• Utilising digital PR campaigns that deliver links and support SEO
• Understanding your target market and getting to grips with what your target audience wants to see
• How to put this into practice to drive business growth and sales

• Reviewing social platforms new and old and the opportunities available for marketers.
• The challenges marketers will face in the next 6 months in social strategies and how to overcome them.
• The power of creativity and enhancing your engagement strategies
• Top tips to future proof your social strategies now