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Day 1 - 21 November 2022

08:50AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Social Media & Community Marketing Chair’s Welcome

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business

09:00AM

(CET)

Roberta Cianetti

Social Media Director

Condé Nast Italia

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

09:00AM - Day 1

View Video, video, video: how to uplift your social media strategy

View Full Info

Video, video, video: how to uplift your social media strategy

  • Social Media: a business-critical operation
  • How the main social media platforms leverage video formats
  • Keep it original & multichannel: enhance your social strategy with original contents
  • Partner up, a Pinterest case study
. Roberta Cianetti, Social Media Director, Condé Nast Italia

09:30AM

(CET)

Tudor Mihailescu

Co-Founder

SpeechifAI

Associated Talks:

09:30AM - Day 1

View How can brands use AI to engage their communities in word-of-mouth campaigns on social media”

View Full Info

How can brands use AI to engage their communities in word-of-mouth campaigns on social media”

Changes in online users’ search patterns, privacy updates and the evolving social media landscape are making current marketing solutions like ads, search engine optimization and influencer marketing increasingly expensive and inefficient. However, brands have an opportunity to generate traffic on social media by engaging their communities in organic social sharing campaigns (i.e. digital word of mouth). How can you do so effectively at scale? And can this be a reliable alternative to paid media?

. Tudor Mihailescu, Co-Founder, SpeechifAI

10:00AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Kezia Owusu-Yianoma

Global Social Media Specialist - Campaigns

Boston Consulting Group

Associated Talks:

10:00AM - Day 1

View Panel: The power of online communities

View Full Info

Yukwan Man

Social Media Marketeer

Coop Supermarkten

Associated Talks:

02:00PM - Day 1

View Panel: Dynamic Social Engagement

10:00AM - Day 1

View Panel: The power of online communities

View Full Info

Hugo Pereira

Co-Founder & CEO

Ritmoo

Associated Talks:

10:00AM - Day 1

View Panel: The power of online communities

View Full Info

Alex Ioana

Manager, Digital Content Experience

Booking.com

Associated Talks:

10:00AM - Day 1

View Panel: The power of online communities

View Full Info

Panel: The power of online communities

  • Reviewing the importance online communities are for brands in 2022/2023
  • How to build the right community for your business?
  • Exploring tactics businesses can utilise within their own communities to engage customers
  • How using social media communities to grow your brand online
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Kezia Owusu-Yianoma, Global Social Media Specialist - Campaigns, Boston Consulting Group
. Yukwan Man, Social Media Marketeer, Coop Supermarkten
. Hugo Pereira, Co-Founder & CEO , Ritmoo
. Alex Ioana, Manager, Digital Content Experience, Booking.com

10:40AM

(CET)

Networking Break

11:20AM

(CET)

Mário Sérgio Rodrigues

Marketing Manager

Gigapay

Associated Talks:

11:20AM - Day 1

View The Way Forward: How to future-proof your Marketing

11:00AM - Day 2

View Panel: Where will influencer marketing go next?

View Full Info

The Way Forward: How to future-proof your Marketing

. Mário Sérgio Rodrigues, Marketing Manager, Gigapay

11:30AM

(CET)

Clive Roach

Social Media Marketing Expert

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1

View Panel: Future-glazing social media strategies

11:30AM - Day 1

View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

View Full Info

B2B Communities – 5 Building Blocks for Success

A lot is said about B2C communities. However, B2B Communities can be effective vehicles for insights, relationship building and business success, but how do you get started? Come and discover the 5 essential building blocks for success with B2B communities.

. Clive Roach, Social Media Marketing Expert,

12:00PM

(CET)

Nathalie Brähler

Head of Marketing

Cartesi

Associated Talks:

10:40AM - Day 1

View Audience-first branding in Web3

12:00PM - Day 1

View Audience-first branding in Web3

View Full Info

Davide Berretta

VP of Brand & Content

Pulsar

Associated Talks:

10:40AM - Day 1

View Audience-first branding in Web3

12:00PM - Day 1

View Audience-first branding in Web3

View Full Info

Audience-first branding in Web3

Your audience holds the blueprint for your brand strategy: even more so in Web3.  

 

Join us to learn how to understand, grow and connect with your audience. We’ll cover how Pulsar helps Cartesi glean insights about the communities in its Web3 audience, how to use those insights to create a brand strategy that could also work for you: from naming projects, to expanding audiences, identifying influencers, and driving change.

. Nathalie Brähler, Head of Marketing, Cartesi
. Davide Berretta, VP of Brand & Content , Pulsar

12:30PM

(CET)

Sakshi Kaul

Head of Marketing Communications

Philips Domestic Appliances

Associated Talks:

12:30PM - Day 1

View A shift in strategy for audience growth and brand salience

02:00PM - Day 1

View Panel: Dynamic Social Engagement

View Full Info

A shift in strategy for audience growth and brand salience

  • Social Media DNA : Thinking reactive than just planned
  • Building brand associations and recall factors for a broader reach in digital media
  • Triggering emotion and building real connections
. Sakshi Kaul, Head of Marketing Communications, Philips Domestic Appliances

01:00PM

Lunch & Networking Break

02:00PM

(CET)

Lily Edwards

Senior Social Media and Content Manager

Starling Bank

Associated Talks:

02:00PM - Day 1

View Panel: Dynamic Social Engagement

View Full Info

Yukwan Man

Social Media Marketeer

Coop Supermarkten

Associated Talks:

02:00PM - Day 1

View Panel: Dynamic Social Engagement

10:00AM - Day 1

View Panel: The power of online communities

View Full Info

Sakshi Kaul

Head of Marketing Communications

Philips Domestic Appliances

Associated Talks:

12:30PM - Day 1

View A shift in strategy for audience growth and brand salience

02:00PM - Day 1

View Panel: Dynamic Social Engagement

View Full Info

Tessa Mahendra Tamin

Global Digital and Social Manager for Knorr

Unilever

Associated Talks:

02:00PM - Day 1

View Panel: Dynamic Social Engagement

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

View Full Info

Panel: Dynamic Social Engagement

  • Building meaningful customer relationships with authenticity
  • How can social listening impact your engagement strategies?
  • Creating valuable, tailored, content for your social community and stories that provoke an emotional reaction
  • Building long-term relationships, trust and loyalty; Creating brand advocates by being helpful, personal and authentic
. Lily Edwards, Senior Social Media and Content Manager, Starling Bank
. Yukwan Man, Social Media Marketeer, Coop Supermarkten
. Sakshi Kaul, Head of Marketing Communications, Philips Domestic Appliances
. Tessa Mahendra Tamin, Global Digital and Social Manager for Knorr , Unilever

02:40PM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Community Management – Building A Strategy That Will Help You Humanize Your Brand

You’ve got to take the time to strategize and learn how to build a community management strategy that will increase your brand awareness and improve conversions. Acquisition and advocacy are just one type of community management strategy. In this form of community management, you have the opportunity to directly reach out to the people who are most passionate about your business, including your leads, customers, brand ambassadors, and brand advocates. These community members help you build brand awareness and promote your business, products, and services through various methods, such as word-of-mouth, affiliate programs, and social media.

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business

03:10PM

Afternoon Networking Break

03:30PM

(CET)

Rosa Mitchell

Business Director

connective3

Associated Talks:

09:50AM - Day 1

View How to produce creative organic strategies that drive sales

03:30PM - Day 1

View How to produce creative organic strategies that drive sales

View Full Info

How to produce creative organic strategies that drive sales

  • How to deliver creative campaigns that are on brand and improve overall digital performance
  • Utilising digital PR campaigns that deliver links and support SEO
  • Understanding your target market and getting to grips with what your target audience wants to see
  • How to put this into practice to drive business growth and sales
. Rosa Mitchell, Business Director, connective3

03:40PM

(CET)

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

09:00AM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

03:40PM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

View Full Info

What I didn’t know about LinkedIn: 5 questions we should all be asking

. Amrita Lal, Senior Client Solutions Manager, LinkedIn

04:10PM

(CET)

Manouck Veenman

Brand & Digital Manager

Dove

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1

View Panel: Future-glazing social media strategies

View Full Info

Roberta Cianetti

Social Media Director

Condé Nast Italia

Associated Talks:

04:10PM - Day 1

View Panel: Future-glazing social media strategies

12:30PM - Day 2

View Empowering Digital Storytelling through 2020 (and Through COVID-19 Lockdown)

View Full Info

Clive Roach

Social Media Marketing Expert

Associated Talks:

10:00AM - Day 1

View Panel: Future-glazing social media strategies (Virtual)

04:10PM - Day 1

View Panel: Future-glazing social media strategies

11:30AM - Day 1

View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

View Full Info

Panel: Future-glazing social media strategies

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in the next 6 months in social strategies and how to overcome them.
  • The power of creativity and enhancing your engagement strategies
  • Top tips to future proof your social strategies now
. Manouck Veenman, Brand & Digital Manager , Dove
. Roberta Cianetti, Social Media Director, Condé Nast Italia
. Clive Roach, Social Media Marketing Expert,