Influencer & Social Media Marketing

• Creating content with and without Snoop
• Maximizing Snoop social audience
• Working with influencers to amplify the campaign
• Using TikTok as the playground for story telling
• Creating a war room to launch the campaign
• Measuring results

• Why long-term relationships with influencers can harness future growth opportunities
• Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
• Exploring the key role of big data and analytics for increase efficiency

• Don’t get faked out
• Use-Case where technology failed
• Strategy alignment to KPI’s
• Use-Case where technology helped to scale
• Leveraging Influencer Content with Branded Content

In this session, Sophie will share best practices on working with influencers to boost brand awareness and reach new audiences. She will delve into a fascinating recent collaboration with influencers for the launch of the new global art series at Radisson Collection, Radisson Hotel Group’s premium lifestyle brand.

We often spend too much time and money searching for the best influencers to promote our brands. I’m here to show you an easier way… turn your customers into influencers!

Asking your customers to refer their friends is the easiest, and most affordable way to create a fully automated influencer marketing channel.

In this session, we’ll discuss how to turn your fans and customers into active influencers by building a referral program. We’ll also cover how brands like Uber, Dropbox and PayPal leveraged their own customer base to skyrocket their growth over the last decade – turning all their loyal customers into an automated marketing machine 🚀

• Aligning purpose with brand authority
• Giving your consumers the controls
• Tackling taboos with true representation

More information coming soon…

• Reviewing social platforms new and old and the opportunities available for marketers.
• The challenges marketers will face in 2022 in social and influencer strategies and how to overcome them.
• How marketers can harness learning from the pandemic to empower engagement strategies.

• Exploring the positive impact and business growth with diversity and inclusion strategies
• Why diversity will connect brands to new and existing audiences whilst empowering their marketing
• How can content creators and brands work together to achieve a positive impact?
• The importance of creating influencer marketing strategies that match the brands’ values and true purpose.

• What can you expect as a brand – get value for money!
• Brands are still measuring with different standards – managing expectations!
• Finding the right influencer,  an inhouse or outsource job?

• Learn why stripping and cleansing your channels and accounts can open doors
• Using data analysis and listening to create new frameworks for engagements and performance
• Breaking barriers and using “beyond the product” methodology in your campaigns
• How to overcome roadblocks and top tips to breaking the mould in future strategies

In this session, Janine will talk about Hunkemöllers ‘perfect’ mix of mega, macro and micro-influencers and the power of real women and their endorsements to inspire other women.

She will tell how the company uses their Influencer Pyramid to reach new audiences and ultimately sell its products.

• Demonstrating the value of social media
• Understanding and managing key stakeholders
• Generating enthusiasm
• Managing change

• Exploring the power of the community – what is it and why are they so powerful
• Using communities to increase brand awareness, understand customers and improve outcomes
• Creating social media strategies to build and engage communities