Influencer & Social Media Marketing

• Which social channels are used to target your audience and to build brand awareness
• How the brand works with macro and micro-influencers within their marketing strategies
• Appeal to the right audiences by choosing influencers based on their interests, and demographics
• How personas determine the selection of the influencer
• Best practices for Macro- and Micro-Influencer campaigns

Session outline coming soon

Session outline coming soon

Session outline coming soon

• Where is influencer marketing developing and how will it work for brands
• Which influencers should brands be working within 2020
• Ensuring authenticity and relevancy in your influencer strategy
• What to do when it goes wrong?
• Calculating the ROI for your strategy

• Social data can drive more impactful content
• Social Listening – Understanding the real-time data
• How to use social data to create smarter campaigns to connect with your audience

• Understanding the strengths and uses of social media listening and analytics.
• Reviewing the importance of using both listening and analytics in measuring campaign performance and planning a social media strategy.
• Exploring real-time examples of how insights help spot emerging trends & delivering messaging that connect with customers
• Why actionable insights support customer targeting & long-term customer relationships

• Why should brands look towards a customer-centric strategy
• How do brands create – true customer-centricity – across all brand touchpoint
• Why digital consumer data is so influential in creating experiences and understanding consumers
• How social listening is driving collaboration across marketing, sales, product, and insights departments

• The importance of building an engaged community and the opportunities it creates
• Letting your fans speak for your brand
• Why engage & invest with niche customer community for customer loyalty
• Opening the authentic content & brand influencers

• Explore how brands are using social listening and analytics to measure campaign performance
• Evaluate the impact of your campaigns with your audience
• Deliver actionable insights based on social sentiment.

• Managing tone and reaction
• The importance of successfully monitoring your online presence
• Working across the company to ensure everyone remains on-brand

• A look at conversational commerce
• Implementing an effective social commerce strategy
• Exploring demographics on social to ensure effective targeting
• Utilizing user-generated content
• Tracking ROI on Social Ads