Day 1 - 21 November 2023
08:50AM
(CET)
Bee Patel
Global Director Brand & Communications
Alphasights

08:50AM - Day 1
View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Chair’s Welcome – Social Media & Community Marketing – 21 November
09:00AM
(CET)
Scaling your social media strategy
09:30AM
(CET)
Morning Partner Solo – 21 November
10:00AM
(CET)
Panel: Social Communities – exploring your social and engagement strategies
10:40AM
(CET)
Mid Morning Partner Solo – 21 November
10:50AM
Morning Networking Break
11:20AM
(CET)
Partner Solo – 21 November
11:30AM
(CET)
Roberta Cianetti
Director, Social Operations & Global Partnerships Strategy
Condé Nast

11:30AM - Day 1
View Encompassing the whole: A 360 view of a Social Media Strategy

02:00PM - Day 1
View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023
Encompassing the whole: A 360 view of a Social Media Strategy
12:00PM
(CET)
Lunchtime Partner Solo – 21 November
12:30PM
(CET)
A shift in strategy for enhanced audience growth
01:00PM
Lunch & Networking Break
02:00PM
(CET)
Bee Patel
Global Director Brand & Communications
Alphasights

08:50AM - Day 1
View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Roberta Cianetti
Director, Social Operations & Global Partnerships Strategy
Condé Nast

11:30AM - Day 1
View Encompassing the whole: A 360 view of a Social Media Strategy

02:00PM - Day 1
View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023
Joerg Schudrowitz
Social Media Lead, Central Europe
BSH Home Appliances

02:00PM - Day 1
View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1
View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data
Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023
02:40PM
(CET)
Afternoon Partner Solo – 21 November
03:10PM
Afternoon Networking Break
03:30PM
(CET)
Mid-Afternoon Partner Solo – 21 November
03:40PM
(CET)
Clive Roach
Social Media Marketing Expert

03:40PM - Day 1
View Top 10 B2B Social Media Marketing Metrics to Measure and Why

04:10PM - Day 1
View Panel: Future-glazing social media strategies

11:30AM - Day 1
View B2B Communities – 5 Building Blocks for Success

11:30AM - Day 2
View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1
View Panel: The Art of Storytelling in 2021
Top 10 B2B Social Media Marketing Metrics to Measure and Why
04:10PM
(CET)
Karla Hernández Zaldívar
Global Social Media Insights Manager
Booking.com

04:10PM - Day 1
View Panel: The Rise of the Video First Strategy