Day 1 - 23 November 2021

08:50AM

(CET)

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Chair Welcome – Influencer & Social Media Marketing – 24 November

08:50AM - Day 1

View Chair Welcome – Influencer & Social Media Marketing – 23 November

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Chair Welcome – Influencer & Social Media Marketing – 23 November

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:00AM

(CET)

Nicolas Griffioen

Head of Social Media

G-Star

Associated Talks:

09:00AM - Day 1

View Creating a global social media campaign featuring Snoop Dogg

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Creating a global social media campaign featuring Snoop Dogg

  • Creating content with and without Snoop
  • Maximizing Snoop social audience
  • Working with influencers to amplify the campaign
  • Using TikTok as the playground for story telling
  • Creating a war room to launch the campaign
  • Measuring results

 

. Nicolas Griffioen, Head of Social Media, G-Star
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09:30AM

(CET)

Sohrab Rafie

Founders

Next Chapter Agency

Associated Talks:

09:30AM - Day 1

View Influencer branding: Creating more value for brands.

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Influencer branding: Creating more value for brands.

. Sohrab Rafie, Founders, Next Chapter Agency
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10:00AM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

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Jaimee Hulsmeyer 

Global Social Media and Influencer Manager 

CitizenM Hotels

Associated Talks:

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Maira Genovese

Founder and President

MG Empower

Associated Talks:

09:50AM - Day 1

View OnDemand: The future of influencer marketing in the metaverse

10:00AM - Day 2

View Panel: Exploring Diversity & Inclusion to drive marketing forward

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Emily Trenouth

Global Head of Influencer Marketing

MediaCom

Associated Talks:

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

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Panel: Building a powerful influencer marketing strategy

  • Why long-term relationships with influencers can harness future growth opportunities
  • Authenticity, brand loyalty, high-quality content, and long-term value – the magic formula for success?
  • Exploring the key role of big data and analytics for increase efficiency
Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Jaimee Hulsmeyer , Global Social Media and Influencer Manager , CitizenM Hotels
. Maira Genovese, Founder and President, MG Empower
. Emily Trenouth, Global Head of Influencer Marketing , MediaCom
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10:40AM

(CET)

Mathis Betz

Head of Sales

IROIN® Influencer Marketing Suite

Associated Talks:

01:50PM - Day 1

View OnDemand: Three pitfalls to avoid when working with influencers

10:40AM - Day 1

View Three pitfalls to avoid when working with influencers

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Three pitfalls to avoid when working with influencers

  • Don’t get faked out
  • Use-Case where technology failed
  • Strategy alignment to KPI’s
  • Use-Case where technology helped to scale
  • Leveraging Influencer Content with Branded Content
. Mathis Betz, Head of Sales, IROIN® Influencer Marketing Suite
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11:30AM

(CET)

Sophie Clarke

Director, Social Media & Consumer PR EMEA

Radisson Hotel Group

Associated Talks:

11:30AM - Day 1

View Looking to stand out from the crowd? Find the right influencer partners and create distinct content for your brand!

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Looking to stand out from the crowd? Find the right influencer partners and create distinct content for your brand!

In this session, Sophie will share best practices on working with influencers to boost brand awareness and reach new audiences. She will delve into a fascinating recent collaboration with influencers for the launch of the new global art series at Radisson Collection, Radisson Hotel Group’s premium lifestyle brand.

 

. Sophie Clarke, Director, Social Media & Consumer PR EMEA, Radisson Hotel Group
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12:00PM

(CET)

Svenja Van Hove

Account Executive DACH

Digimind

Associated Talks:

12:00PM - Day 1

View How Influencers and Social data can be used to understand market trends and consumer insights

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Mitchell Huibers

Account Executive

Digimind

Associated Talks:

12:00PM - Day 1

View How Influencers and Social data can be used to understand market trends and consumer insights

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How Influencers and Social data can be used to understand market trends and consumer insights

. Svenja Van Hove, Account Executive DACH, Digimind
. Mitchell Huibers, Account Executive , Digimind
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02:10PM

(CET)

Kirsty Sharman

Founder

Referral Factory

Associated Talks:

02:10PM - Day 1

View The best influencers are right in front of you, i’ll show you how to find them!

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The best influencers are right in front of you, i’ll show you how to find them!

We often spend too much time and money searching for the best influencers to promote our brands. I’m here to show you an easier way… turn your customers into influencers!

Asking your customers to refer their friends is the easiest, and most affordable way to create a fully automated influencer marketing channel.

In this session, we’ll discuss how to turn your fans and customers into active influencers by building a referral program. We’ll also cover how brands like Uber, Dropbox and PayPal leveraged their own customer base to skyrocket their growth over the last decade – turning all their loyal customers into an automated marketing machine 🚀

. Kirsty Sharman, Founder , Referral Factory
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02:40PM

(CET)

Tamar Riley

Vice President of Audience & Content Strategy

VICE Media Group

Associated Talks:

02:40PM - Day 1

View Purpose driven marketing: how to tackle taboo topics

02:00PM - Day 1

View Panel: Adopting an agile methodology for your social media strategy

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Purpose driven marketing: how to tackle taboo topics

  • Aligning purpose with brand authority
  • Giving your consumers the controls
  • Tackling taboos with true representation
. Tamar Riley, Vice President of Audience & Content Strategy, VICE Media Group
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03:30PM

(CET)

Alan Gray MSc (oxon) BSc CPsychol

Senior Research Psychologist

Tailify

Associated Talks:

03:30PM - Day 1

View Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!

11:50AM - Day 1

View OnDemand: Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!

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Using Behavioural Science to Create Influencer Marketing Campaigns that People Love!

More information coming soon…

. Alan Gray MSc (oxon) BSc CPsychol, Senior Research Psychologist, Tailify
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04:00PM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

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Mark Patchett

Founder

Growth Shop

Associated Talks:

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Chiara Encarnacion

Social Media & Content Specialist

Pernod Ricard Benelux

Associated Talks:

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Tessa Mahendra Tamin

Global Digital and Social Manager for Knorr

Unilever

Associated Talks:

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Meagen Johnson

SVP of Marketing

JANE

Associated Talks:

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Panel: What will social media look like in 2022 and beyond

  • Reviewing social platforms new and old and the opportunities available for marketers.
  • The challenges marketers will face in 2022 in social and influencer strategies and how to overcome them.
  • How marketers can harness learning from the pandemic to empower engagement strategies.

 

Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Mark Patchett, Founder, Growth Shop
. Chiara Encarnacion, Social Media & Content Specialist, Pernod Ricard Benelux
. Tessa Mahendra Tamin, Global Digital and Social Manager for Knorr , Unilever
. Meagen Johnson, SVP of Marketing, JANE
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Day 2 - 24 November 2021

09:20AM

(CET)

Glen Gilmore

Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel.

GlenGilmore #SocBiz

Associated Talks:

09:20AM - Day 2

View Chair Welcome – Influencer & Social Media Marketing – 24 November

08:50AM - Day 1

View Chair Welcome – Influencer & Social Media Marketing – 23 November

View Full Info

Chair Welcome – Influencer & Social Media Marketing – 24 November

. Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
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09:30AM

(CET)

Natacha Volpini

Head of Global Media

The HEINEKEN Company

Associated Talks:

09:30AM - Day 2

View Working with influencers to boost your brand awareness and consideration: do’s and dont’s

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Working with influencers to boost your brand awareness and consideration: do’s and dont’s

. Natacha Volpini, Head of Global Media, The HEINEKEN Company
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10:00AM

(CET)

Martijn Baten

Co-founder

Dutch Social Media Academy 

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Robbert Vreeburg

Communications Manager

Mastercard Netherland

Associated Talks:

10:00AM - Day 2

View Panel: Exploring Diversity & Inclusion to drive marketing forward

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Maurice Ajanaku

Global Marketing Director

citizenM

Associated Talks:

10:00AM - Day 2

View Panel: Exploring Diversity & Inclusion to drive marketing forward

View Full Info

Maira Genovese

Founder and President

MG Empower

Associated Talks:

09:50AM - Day 1

View OnDemand: The future of influencer marketing in the metaverse

10:00AM - Day 2

View Panel: Exploring Diversity & Inclusion to drive marketing forward

10:00AM - Day 1

View Panel: Building a powerful influencer marketing strategy

View Full Info

Panel: Exploring Diversity & Inclusion to drive marketing forward

  • Exploring the positive impact and business growth with diversity and inclusion strategies
  • Why diversity will connect brands to new and existing audiences whilst empowering their marketing
  • How can content creators and brands work together to achieve a positive impact?
  • The importance of creating influencer marketing strategies that match the brands’ values and true purpose.
Moderator: . Martijn Baten, Co-founder , Dutch Social Media Academy 
. Robbert Vreeburg, Communications Manager, Mastercard Netherland
. Maurice Ajanaku, Global Marketing Director, citizenM
. Maira Genovese, Founder and President, MG Empower
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11:20AM

(CET)

Jorien de Jongste

Sales Manager

Linkpizza

Associated Talks:

11:20AM - Day 2

View Is influencer marketing worth your money?

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Is influencer marketing worth your money?

  • What can you expect as a brand – get value for money!
  • Brands are still measuring with different standards – managing expectations!
  • Finding the right influencer,  an inhouse or outsource job?
. Jorien de Jongste, Sales Manager, Linkpizza
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11:30AM

(CET)

Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Breaking Moulds in Social and Storytelling strategies

  • Learn why stripping and cleansing your channels and accounts can open doors
  • Using data analysis and listening to create new frameworks for engagements and performance
  • Breaking barriers and using “beyond the product” methodology in your campaigns
  • How to overcome roadblocks and top tips to breaking the mould in future strategies
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
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12:00PM

(CET)

Janine Kaatee

Global PR & Influencer Marketing manager

Hunkemöller B.V.

Associated Talks:

12:00PM - Day 2

View How to nail your Influencer strategy to drive brand awareness and boost demand

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How to nail your Influencer strategy to drive brand awareness and boost demand

In this session, Janine will talk about Hunkemöllers ‘perfect’ mix of mega, macro and micro-influencers and the power of real women and their endorsements to inspire other women.

She will tell how the company uses their Influencer Pyramid to reach new audiences and ultimately sell its products.

 

. Janine Kaatee, Global PR & Influencer Marketing manager, Hunkemöller B.V.
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02:00PM

(CET)

Emma Brooks

Social Media and Content Marketing Lead – Europe

Teva Pharmaceuticals

Associated Talks:

02:00PM - Day 2

View Driving and scaling a social media culture

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Driving and scaling a social media culture

  • Demonstrating the value of social media
  • Understanding and managing key stakeholders
  • Generating enthusiasm
  • Managing change
. Emma Brooks, Social Media and Content Marketing Lead – Europe, Teva Pharmaceuticals
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02:30PM

(CET)

Tom Kerkhof

Global Head of Social Media

Navico

Associated Talks:

02:30PM - Day 2

View Harnessing the power of the online communities

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Harnessing the power of the online communities

  • Exploring the power of the community – what is it and why are they so powerful
  • Using communities to increase brand awareness, understand customers and improve outcomes
  • Creating social media strategies to build and engage communities
. Tom Kerkhof, Global Head of Social Media, Navico
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