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Day 2 - 22 November 2023

09:20AM

(CET)

Bee Patel

Global Director Brand & Communications

Alphasights

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Social Media & Community Marketing – 21 November

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

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Influencer Marketing World Chair’s Welcome

. Bee Patel, Global Director Brand & Communications, Alphasights
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09:30AM

(CET)

Tayla Drew

Head of Brand Marketing

TomTom

Associated Talks:

09:30AM - Day 1

View The GenZ Tale: Building trust & brand awareness with Influencer marketing

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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The GenZ Tale: Building trust & brand awareness with Influencer marketing

  • Understanding the challenges that brands face when trying to build trust and engagement with GenZ audiences
  • Learning how to engage with GenZ audience through influencer marketing
  • Tips and Tricks for your TikTok strategy to enhance your campaigns

 

. Tayla Drew, Head of Brand Marketing, TomTom
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10:00AM

(CET)

Charles Radiguet

Head of Account Management France, Benelux, Southern Europe

TikTok

Associated Talks:

10:00AM - Day 2

View How to get your business started on TikTok

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How to get your business started on TikTok

During this session, Charles will help your business get started on TikTok and develop a successful marketing strategy on the platform.

. Charles Radiguet, Head of Account Management France, Benelux, Southern Europe, TikTok
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10:30AM

(CET)

Giannis Paraskevopoulos

CEO and co-founder of

Linkster GmbH

Associated Talks:

10:30AM - Day 2

View Performance Influencer Marketing – how brands effectively scale with influencers!

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Performance Influencer Marketing – how brands effectively scale with influencers!

. Giannis Paraskevopoulos, CEO and co-founder of , Linkster GmbH
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10:40AM

(CET)

Esme Rice

Worldwide Influencer Practice Lead

Mindshare

Associated Talks:

10:40AM - Day 2

View How influencers are transforming media strategy

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How influencers are transforming media strategy

In truth, media and brands are not thinking about influencers as humans. We want to fit them into boxes, metrics and dashboards with neat numbers to explain performance. But influencers are not a billboard or Ad-Buy, they are a Human Medium. They have relationships and history with the digital communities they have grown, and this means we need to shift our approach when activating with them.

This talk gives 3 key considerations teams can take away and apply in their daily thinking to transform influencer activations from one-off one-way transactions to long-term, impactful success.

. Esme Rice, Worldwide Influencer Practice Lead, Mindshare
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11:10AM

Morning Networking Break

11:50AM

(CET)

Nazlina Quadir

Marketing Communications Strategist | Lecturer

The Hague University of Applied Sciences

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Adrian Gabriel Sęk

Marketing & PR Department

Closer Music

Associated Talks:

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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drs. Petra van der Molen

Director Marketing & Talent Acquisition 

Amsterdam Fashion Academy 

Associated Talks:

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Natália Arantes

Influencer Marketing Lead

OneFootball

Associated Talks:

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Cristina Canale

Senior Brand PR & Influencer Marketing Manager

Just Eat Takeaway.com

Associated Talks:

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

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Tayla Drew

Head of Brand Marketing

TomTom

Associated Talks:

09:30AM - Day 1

View The GenZ Tale: Building trust & brand awareness with Influencer marketing

11:50AM - Day 2

View Panel: Overcoming challenges and barriers with your Influencer campaigns

View Full Info

Panel: Overcoming challenges and barriers with your Influencer campaigns

  • Overview of the challenges marketers face in 2023 in their influencer campaigns
  • How do you efficiently upscale your influencer programs?
  • Algorithms! Deep dive into solutions and create campaigns with data.
  • Exploring measurement and ROI of your campaigns – what does it really mean?
  • Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?
Moderator: . Nazlina Quadir, Marketing Communications Strategist | Lecturer, The Hague University of Applied Sciences
. Adrian Gabriel Sęk, Marketing & PR Department, Closer Music
. drs. Petra van der Molen, Director Marketing & Talent Acquisition  , Amsterdam Fashion Academy 
. Natália Arantes, Influencer Marketing Lead, OneFootball
. Cristina Canale, Senior Brand PR & Influencer Marketing Manager, Just Eat Takeaway.com
. Tayla Drew, Head of Brand Marketing, TomTom
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12:30PM

(CET)

Esme Rice

Worldwide Influencer Practice Lead

Mindshare

Associated Talks:

10:40AM - Day 2

View How influencers are transforming media strategy

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Tugce Aksoy

Global Brand Engagement Lead Magnum

Unilever (Magnum)

Associated Talks:

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

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Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

Join Tugce Askoy from Magnum and Esme Rice, from Mindshare, in a fireside chat to discuss the Magnum journey as a brand excelling in influencer marketing. This fireside chat will uncover the strategies of each brand to question how they are driving success and what they’ve learnt along the way. Most importantly, we will drill down into how these brands are building relationships with social communities for long-term success.

Moderator: . Esme Rice, Worldwide Influencer Practice Lead, Mindshare
. Tugce Aksoy, Global Brand Engagement Lead Magnum, Unilever (Magnum)
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Mário Sérgio Rodrigues

Head of Marketing

Gigapay

Associated Talks:

02:00PM - Day 2

View How To Save 195+ Hours a Month & Automate Your Influencer Invoicing

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How To Save 195+ Hours a Month & Automate Your Influencer Invoicing

Back-office operations are one of the biggest time killers in influencer marketing, negatively impacting brands and agencies as they scale.
In this keynote we will share with you a proven technique that will help you save 195+ hours a month without hiring more staff or changing your operations, and improve your influencers’ satisfaction.

. Mário Sérgio Rodrigues, Head of Marketing, Gigapay
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02:10PM

(CET)

Sezgi Şahin Oykur

Regional Director, Central Europe

Humanz

Associated Talks:

02:10PM - Day 2

View Sex, Lies & Influencer Marketing

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Sex, Lies & Influencer Marketing

  • Creator economy volume and influencer marketing share in the market)
  • What’s influencer marketing and does it really works? (Marketers’ questionmarks about influencer marketing referring to “myths”)
  • Is data-driven influencer marketing possible?
  • Influencer marketing trends
. Sezgi Şahin Oykur, Regional Director, Central Europe, Humanz
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03:00PM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

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Esther Lopez Riva

Head of Brand Strategy

SAMY Alliance

Associated Talks:

03:00PM - Day 2

View Panel: Where will influencer marketing go next?

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Jérémy Raszko

Head of Marketing

Iceberg Interactive

Associated Talks:

03:00PM - Day 2

View Panel: Where will influencer marketing go next?

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Alicia Reichelt

Influencer Marketing Manager – Netherlands

ESN

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:00PM - Day 2

View Panel: Where will influencer marketing go next?

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Panel: Where will influencer marketing go next?

An open discussion from experts in influencer marketing of the next big trends, tech and what marketers need to be preparing for in their campaigns.

Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Esther Lopez Riva, Head of Brand Strategy, SAMY Alliance
. Jérémy Raszko, Head of Marketing, Iceberg Interactive
. Alicia Reichelt, Influencer Marketing Manager – Netherlands, ESN
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