Influencer Marketing World

In truth, media and brands are not thinking about influencers as humans. We want to fit them into boxes, metrics and dashboards with neat numbers to explain performance. But influencers are not a billboard or Ad-Buy, they are a human channel. They have relationships and history with the digital communities they have grown, and this means we need to shift our approach when activating with them.

This talk gives 3 key considerations teams can take away and apply in their daily thinking to transform influencer activations from one-off one-way transactions to long-term, impactful success.

• Overview of the challenges marketers face in 2023 in their influencer campaigns
• How do you efficiently upscale your influencer programs?
• Algorithms! Deep dive into solutions and create campaigns with data.
• Exploring measurement and ROI of your campaigns – what does it really mean?
• Budgets and rising costs – can you efficiently use influencer marketing in your long-term strategies?

• Creator economy volume and influencer marketing share in the market)
• What’s influencer marketing and does it really works? (Marketers’ questionmarks about influencer marketing referring to “myths”)
• Is data-driven influencer marketing possible?
• Influencer marketing trends

An open discussion from experts in influencer marketing of the next big trends, tech and what marketers need to be preparing for in their campaigns.