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Day 2 - 27 November 2024

09:30AM

(CET)

New Audience Opportunities with your Influencer Strategy

  • Maximising brand exposure with niche audience verticals with your influencer strategy
  • Which platforms to execute your influencer strategies within for ROI
  • How to ensure that you’re authentically  connecting with new audiences 
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10:00AM

(CET)

Morning Partner Solo – Influencer & Affiliate Marketing

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10:45AM

(CET)

Tugce Aksoy

Global Brand Engagement Director, Magnum Ice-cream

Unilever (Magnum)

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

05:10PM - Day 1

View Social Commerce – from discovery to checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

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Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

03:30PM - Day 2

View Fair game for all: Influencer benchmarks

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

04:10PM - Day 1

View Panel: The Rise of the Video First Strategy

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Panel: Data vs People – the harmonious influencer strategy

  • Understanding the complexities of metrics and influencers
  • How agencies and brands need to work with creator management and influencers to enhance campaigns
  • The tech behind the scenes, supporting harmonious long-lasting creator relationships
  • A deeper understanding of campaigns when selecting the right influencer for your campaign
. Tugce Aksoy, Global Brand Engagement Director, Magnum Ice-cream, Unilever (Magnum)
. Karla Hernández Zaldívar, Global Social Media Insights Manager , Booking.com
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11:25AM

Morning Networking Break

12:00PM

(CET)

Fostering long term partnerships with affiliate marketing

  • How can brands create long-term partnerships with affiliate marketing and the mutual benefits for businesses and partners? 
  • Strategies when building an affiliate resource to sell your brand offering
  • Discussing B2B affiliate marketing and evoling opportunities. 
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12:30PM

(CET)

Lunchtime Partner Solo – Influencer & Affiliate Marketing

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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Afternoon Partner Solo – Influencer & Affiliate Marketing

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02:15PM

(CET)

Panel: Taking a futuristic standpoint on influencer marketing

  • A discussion surrounding the future of influencer marketing campaigns and how to remain prepared but agile to change
  • Platform specialisation and cross-platform campaigns for engagement
  • Enhanced measurements & analytics including real-time insights, ROI measurements
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03:00PM

(CET)

Late Partner Solo – Influencer & Affiliate Marketing

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03:30PM

(CET)

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

03:30PM - Day 2

View Fair game for all: Influencer benchmarks

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

04:10PM - Day 1

View Panel: The Rise of the Video First Strategy

View Full Info

Fair game for all: Influencer benchmarks

  • How does your brand measure success in an influencer campaign?
  • How do you properly take data-based decisions when partnering up with influencers and content creators?
  • How to nurture long term win-win relationships with creators?
  • These questions have been long asked and in this talk you will hear how data has cleared the path towards a fairer and successful influencer brand strategy
. Karla Hernández Zaldívar, Global Social Media Insights Manager , Booking.com
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04:00PM

(CET)

Panel: Affiliate marketing tools, tactics and strategies in 2024 and beyond

A deep-dive into the affiliate marketing trends of 2024 and what we can expect in 2025 including:

  • Discussing how to provide affiliate support and how to set affiliates up for success
  • Exploring affiliates with long-tail reach using video, podcast & SEO
  • Brand-to-brand partnerships in the affiliate space
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