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Day 2 - 22 November 2023

09:20AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

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Generative Ai & Marketing Chair’s Welcome

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

(CET)

Mascha Driessen

Regional Vice President Continental Europe

Microsoft Advertising

Associated Talks:

09:30AM - Day 2

View Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

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Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

  • Data-Driven confidence: Accessing natural language of better discovery
  • How can marketers harness the power of Microsoft’s Copilot to optimize their digital strategies
  • Enhancing customer engagement: Tailoring experiences based on Generative AI tools
  • Adaptive SEM strategies: Embracing Gen AI and the need for evolving Search Advertising strategies to stay competitive
. Mascha Driessen, Regional Vice President Continental Europe , Microsoft Advertising
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10:00AM

(CET)

Mikael da Costa

Chairman

WP SEO AI

Associated Talks:

10:00AM - Day 2

View How to Dominate Organic Traffic with Micro Keywords

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How to Dominate Organic Traffic with Micro Keywords

Discover the power of AI-driven tactics to dominate high-volume, low-competition micro keywords. Mikael will show you the secrets to boosting your organic traffic and setting your brand apart from the competition. Don’t miss this opportunity to gain a competitive edge in the world of online marketing!

. Mikael da Costa, Chairman, WP SEO AI
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10:10AM

(CET)

Sean Musch

Founder CEO

AI & Partners

Associated Talks:

10:10AM - Day 2

View The EU AI Act adoption in marketing

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The EU AI Act adoption in marketing

. Sean Musch, Founder CEO, AI & Partners
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10:30AM

(CET)

Rupert Breheny

Technical Specialist, Mobile Ecommerce

ex-Google

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

10:30AM - Day 2

View Exploring Generated AI Imagery in Digital Marketing

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Exploring Generated AI Imagery in Digital Marketing

Agencies and brands can build a strong rapport with their audience by harnessing the power of Generative AI to create novel imagery in a fraction of the time of traditional methods.

This imagery can also be used in personalization efforts to adapt visuals to the preferences of individual consumers.

Companies are better positioned to create timely, branded visuals for effective campaigns by understanding the different options and best practices related to AI imagery.

. Rupert Breheny, Technical Specialist, Mobile Ecommerce, ex-Google
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11:00AM

Morning Networking Break

11:50AM

(CET)

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

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Elliott Rayner

CMO

ARION

Associated Talks:

02:00PM - Day 2

View AI-powered storytelling

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

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Dennis van Bregt

Data, analytics & AI Leader

allnex

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

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Charlotte Munro

Global Product Marketing - Generative AI

Booking.com

Associated Talks:

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

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Jorne Korzelius

Head of Marketing Fitbit for Northern Europe

Google

Associated Talks:

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

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Panel: AI and the Impact in Marketing

  • Deep dive into challenges that marketers face today and how AI and data science can help address them
  • Learning Lessons when creating your AI Marketing Strategy
  • How insights will empower your campaigns, processes, data and personalised experiences
Moderator: . Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances
. Elliott Rayner, CMO, ARION
. Dennis van Bregt, Data, analytics & AI Leader, allnex
. Charlotte Munro, Global Product Marketing - Generative AI, Booking.com
. Jorne Korzelius, Head of Marketing Fitbit for Northern Europe, Google
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12:30PM

(CET)

Tim Ottens

Senior Data Scientist

PostNL

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

12:30PM - Day 2

View Generative AI, Chatbots and Personalization to Improve Your Digital Experience

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Generative AI, Chatbots and Personalization to Improve Your Digital Experience

. Tim Ottens, Senior Data Scientist, PostNL
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Elliott Rayner

CMO

ARION

Associated Talks:

02:00PM - Day 2

View AI-powered storytelling

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

View Full Info

AI-powered storytelling

Join Elliot Rayner, CMO of Arion, for an exciting session exploring how marketers can combine and utilise generative AI and the science of storytelling. The session will deep dive and focus on three areas based on Aristotle triangle of persuasion:  logic, emotion and credibility. D

 

. Elliott Rayner, CMO, ARION
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02:30PM

(CET)

Igor Mikhalev

Head of Emerging Technologies Strategy

EY-Parthenon

Associated Talks:

02:30PM - Day 2

View The evolution of Marketing Strategy: the impact of GenAI and learnings from the Web3 industry

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The evolution of Marketing Strategy: the impact of GenAI and learnings from the Web3 industry

We will explore how the novel business and operating models enabled by GenAI impact the future of Marketing and discuss how Marketing Strategies should change to capture the new opportunities and address threats.

. Igor Mikhalev, Head of Emerging Technologies Strategy, EY-Parthenon
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03:00PM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Dennis van Bregt

Data, analytics & AI Leader

allnex

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

11:50AM - Day 2

View Panel: AI and the Impact in Marketing

View Full Info

Tim Ottens

Senior Data Scientist

PostNL

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

12:30PM - Day 2

View Generative AI, Chatbots and Personalization to Improve Your Digital Experience

View Full Info

Rupert Breheny

Technical Specialist, Mobile Ecommerce

ex-Google

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

10:30AM - Day 2

View Exploring Generated AI Imagery in Digital Marketing

View Full Info

Panel: Driving the future: What’s Next For AI?

  • Reviewing the change that AI has for marketers, their campaigns and strategies
  • Exploring key AI trends for 2024 in; Personalisation, Chatbots, Automation, Content Creation, Advertising & Customer Experience
  • What are the key takeaways from 2023 what should marketers focus on in 2024?

 

Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Dennis van Bregt, Data, analytics & AI Leader, allnex
. Tim Ottens, Senior Data Scientist, PostNL
. Rupert Breheny, Technical Specialist, Mobile Ecommerce, ex-Google
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