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Day 2 - 22 November 2023

09:20AM

(CET)

Generative Ai & Marketing Chair’s Welcome

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09:30AM

(CET)

Mascha Driessen

Regional Vice President Continental Europe

Microsoft Advertising

Associated Talks:

09:30AM - Day 2

View Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

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Empowering Marketers with Gen AI: Shaping the Future of Digital Marketing

  • Data-Driven confidence: Accessing natural language of better discovery
  • How can marketers harness the power of Microsoft’s Copilot to optimize their digital strategies
  • Enhancing customer engagement: Tailoring experiences based on Generative AI tools
  • Adaptive SEM strategies: Embracing Gen AI and the need for evolving Search Advertising strategies to stay competitive
. Mascha Driessen, Regional Vice President Continental Europe , Microsoft Advertising
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10:00AM

(CET)

Morning Partner Solo – 22 November

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10:30AM

(CET)

Mid Morning Partner Solo – 22 November

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10:40AM

(CET)

Rupert Breheny

Technical Specialist, Mobile Ecommerce

Google

Associated Talks:

10:40AM - Day 2

View Exploring Generated AI Imagery in Digital Marketing

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Exploring Generated AI Imagery in Digital Marketing

Agencies and brands can build a strong rapport with their audience by harnessing the power of Generative AI to create novel imagery in a fraction of the time of traditional methods.

This imagery can also be used in personalization efforts to adapt visuals to the preferences of individual consumers.

Companies are better positioned to create timely, branded visuals for effective campaigns by understanding the different options and best practices related to AI imagery.

. Rupert Breheny, Technical Specialist, Mobile Ecommerce, Google
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11:10AM

Morning Networking Break

11:30AM

(CET)

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

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Dennis van Bregt

Product Manager Data Analytics & AI

allnex

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

11:30AM - Day 2

View Panel: AI and the Impact in Marketing

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Charlotte Murno

Global Product Marketing - Generative AI

Booking.com

Associated Talks:

11:30AM - Day 2

View Panel: AI and the Impact in Marketing

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Panel: AI and the Impact in Marketing

  • Deep dive into challenges that marketers face today and how AI and data science can help address them
  • Learning Lessons when creating your AI Marketing Strategy
  • How insights will empower your campaigns, processes, data and personalised experiences
Moderator: . Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances
. Dennis van Bregt, Product Manager Data Analytics & AI, allnex
. Charlotte Murno, Global Product Marketing - Generative AI, Booking.com
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12:10PM

(CET)

Lunchtime Partner Solo – 22 November

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12:40PM

(CET)

Tim Ottens

Senior Data Scientist

PostNL

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

12:40PM - Day 2

View Generative AI, Chatbots and Personalization to Improve Your Digital Experience

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Generative AI, Chatbots and Personalization to Improve Your Digital Experience

. Tim Ottens, Senior Data Scientist, PostNL
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01:10PM

Lunch & Networking Break

02:00PM

(CET)

Afternoon Partner Solo – 22 November

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02:30PM

(CET)

How AI is revolutionizing the marketing status quo!

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03:00PM

(CET)

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

View Full Info

Dennis van Bregt

Product Manager Data Analytics & AI

allnex

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

11:30AM - Day 2

View Panel: AI and the Impact in Marketing

View Full Info

Tim Ottens

Senior Data Scientist

PostNL

Associated Talks:

03:00PM - Day 2

View Panel: Driving the future: What’s Next For AI?

12:40PM - Day 2

View Generative AI, Chatbots and Personalization to Improve Your Digital Experience

View Full Info

Panel: Driving the future: What’s Next For AI?

  • Reviewing the change that AI has for marketers, their campaigns and strategies
  • Exploring key AI trends for 2024 in; Personalisation, Chatbots, Automation, Content Creation, Advertising & Customer Experience
  • What are the key takeaways from 2023 what should marketers focus on in 2024?

 

Moderator: . Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances
. Dennis van Bregt, Product Manager Data Analytics & AI, allnex
. Tim Ottens, Senior Data Scientist, PostNL
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03:40PM

(CET)

Diversity: Practical Strategies for Inclusive Generative AI

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