Day 2 - 26 November 2019
eCommerce, UX & CX – Chair’s Welcome & Opening Remarks
Putting Customer-Centricity First – Defining your CX Strategy
Panel: Innovating the eCommerce Experience
- Social commerce creating personalized shopping relationships
- Aligning online and offline sales channels for growth & experience
- How will Voice, Chatbots, VR & AR & Blockchain innovate eCommerce?
- Personalization for the ultimate customer experience
Morning Sponsor Presentation 4 – Day 2
Speed Networking & Break
Understanding the DNA of your Customers and their Journeys
Lunchtime Sponsor Presentation 5 – Day 2
Improve your Marketing ROI with Omni-channel CX Strategies
- The importance of brands delivering a unique customer experience within their Omni-channels
- Why customer experience is beyond the online channels
- Why insights will support interactive experiences for customers
- How to support an integrated experience across multi-channels
Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX
- What is great CX and how does that support customer loyalty?
- How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
- Why should brands look at being agile & customer-centric whilst utilising all resources and insights
- How can dynamic content across search support customer loyalty?
Afternoon Sponsor Presentation 6 – Day 2
How to Drive your Customer to Buy: UX Strategies to Support Sales
- Conversational design & using chatbots to customize the user experience
- Prioritizing Content in design
- Enhancing personalization for improved site experiences
- Collaboration with UX & Marketing teams