Day 2 - 26 November 2019

eCommerce, UX & CX

09:20AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:30AM

Putting Customer-Centricity First – Defining your CX Strategy

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10:00AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Carolina Miodownik

Global Digital Marketing Manager

AkzoNobel

Associated Talks:

10:00AM - Day 2

View Panel: Improve your Marketing ROI with Omni-channel CX Strategies

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Panel: Improve your Marketing ROI with Omni-channel CX Strategies

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
Moderator: . Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
. Carolina Miodownik, Global Digital Marketing Manager, AkzoNobel
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10:40AM

Morning Sponsor Presentation 4 – Day 2

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11:10AM

Speed Networking & Break

12:10PM

Understanding the DNA of your Customers and their Journeys

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12:40PM

Lunchtime Sponsor Presentation 5 – Day 2

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01:10PM

Anna Potanina

Mobile UX & Design Specialist

Google

Associated Talks:

01:10PM - Day 2

View Design That Drives The Bottom Line

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Design That Drives The Bottom Line

All UX Designers agree that a beautiful web page isn’t enough, it must impact the bottom line helping designers prove their value. If you’ve been around the block, you know that managing conflicts between the design and product teams is all about having the right processes in place. This session will walk you through the best processes and practices for Landing Page Design including what A/B-tests look on the mobile web across industries.

. Anna Potanina, Mobile UX & Design Specialist , Google
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01:30PM

Lunch Break

02:30PM

Afternoon Sponsor Presentation 6 – Day 2

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02:45PM

Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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03:25PM

How to Drive your Customer to Buy: UX Strategies to Support Sales

  • Conversational design & using chatbots to customize the user experience
  • Prioritizing Content in design
  • Enhancing personalization  for improved site experiences
  • Collaboration with UX & Marketing teams
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04:00PM

End of Conference