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Day 2 - 27 November 2024

09:20AM

(CET)

Chair’s Welcome – eCommerce & Omnichannel Marketing

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09:30AM

(CET)

Embracing experimentation in your marketing strategies

  • Drive growth with experimentation
  • Embracing an agile culture and striving for continuous improvement
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10:00AM

(CET)

Morning Partner Solo – eCommerce & Omnichannel Marketing

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10:30AM

(CET)

Mid-Morning Partner Solo – eCommerce & Omnichannel Marketing

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10:45AM

(CET)

Panel: Translating human behaviours into your eCommerce strategy

  • Understanding customer motivations and decisions during their purchasing journeys
  • Increasing consumer transparency to build product trust and ensuring customers keep on coming back to your brand
  • Navigating differing generational behaviours
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11:25AM

Morning Networking Break

03:30PM

(CET)

A customer-centric omnichannel strategy

  • Creating a unified omnichannel journey online which creates a frictionless shopping experience online
  • Reviewing consumer lifecycles to ensure personalised & targeted touch points on and off-line and across online marketplaces and standalone websites
  • Embracing the variability of omnichannel marketing to cater for a multitude of customer preferences
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12:00PM

(CET)

Modernising online shopping for an ever-evolving digital landscape

  • Driving commerce sales with robust online customer shopping platforms
  • Creating the right infrastructure for a one-size-fits-all eCommerce
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12:30AM

(CET)

Lunchtime Partner Solo – eCommerce & Omnichannel Marketing

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01:00PM

Lunch & Networking Break

04:00PM

(CET)

Panel: Exploring personalised eCommerce

  • Utilisation of hyper-personalisation in your online strategies
  • Creating personal interactions for customers online based on customers’ previous purchases, browsing behaviour, geographic location and personal information
  • Tailoring content, product recommendations & offers to increase conversion and ROI
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02:00PM

(CET)

Afternoon Partner Solo – eCommerce & Omnichannel Marketing

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02:15PM

(CET)

Panel: Mastering Omnichannel marketing – strategies and tactics

  • Creating an omnichannel marketing strategy that meets user expectations
  • Exploring seamless customer experiences across different platforms from mobile to web
  • Discussing the next ‘omni’ trends
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03:00PM

(CET)

Afternoon Partner Solo – eCommerce & Omnichannel Marketing

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