fbpx

Day 2 - 27 November 2024

09:20AM

(CET)

Chair’s Welcome – eCommerce & Omnichannel Marketing

Hide Details

09:30AM

(CET)

A customer-centric omnichannel strategy

  • Creating a unified omnichannel journey online which creates a frictionless shopping experience online
  • Reviewing consumer lifecycles to ensure personalised & targeted touch points on and off-line and across online marketplaces and standalone websites
  • Embracing the variability of omnichannel marketing to cater for a multitude of customer preferences
Hide Details
More Details

10:00AM

(CET)

Morning Partner Solo – eCommerce & Omnichannel Marketing

Hide Details

10:30AM

(CET)

Mid-Morning Partner Solo – eCommerce & Omnichannel Marketing

Hide Details

10:45AM

(CET)

Panel: Translating human behaviours into your eCommerce strategy

  • Understanding customer motivations and decisions during their purchasing journeys
  • Increasing consumer transparency to build product trust and ensuring customers keep on coming back to your brand
  • Navigating differing generational behaviours
Hide Details
More Details

11:25AM

Morning Networking Break

12:00PM

(CET)

Karen Rozenbaum

Global Lead Service Designer

Adidas

Associated Talks:

12:00PM - Day 2

View Crafting Seamless Shopping Journeys: The Power of Omnichannel Design

View Full Info

Crafting Seamless Shopping Journeys: The Power of Omnichannel Design

Join Karen, with 15 years of diverse industry experience across consultancies to in-house, as she unveils the power of omnichannel design. Discover how embracing a human-centric approach could both meet consumers needs and help break siloes across the organization. From her marketing roots to championing consumer experience in Service Design, Karen shares insights, challenges, and triumphs from startups to established enterprises.

. Karen Rozenbaum, Global Lead Service Designer, Adidas
Hide Details
More Details

12:30AM

(CET)

Lunchtime Partner Solo – eCommerce & Omnichannel Marketing

Hide Details

01:00PM

Lunch & Networking Break

02:00PM

(CET)

Afternoon Partner Solo – eCommerce & Omnichannel Marketing

Hide Details

02:15PM

(CET)

Philipp Labkovskiy

Global E-Commerce Director

ECCO

Associated Talks:

10:30AM - Day 1

View Panel: Elevating customer experiences and driving retention

02:15PM - Day 2

View Panel: Mastering Omnichannel marketing – strategies and tactics

View Full Info

Dmitry Olerinskiy

Digital Strategy Program Director

Decathlon

Associated Talks:

02:30PM - Day 1

View Panel: Maximising data and insight metrics in your marketing campaigns

02:15PM - Day 2

View Panel: Mastering Omnichannel marketing – strategies and tactics

View Full Info

Panel: Mastering Omnichannel marketing – strategies and tactics

  • Creating an omnichannel marketing strategy that meets user expectations
  • Exploring seamless customer experiences across different platforms from mobile to web
  • Discussing the next ‘omni’ trends
. Philipp Labkovskiy, Global E-Commerce Director , ECCO
. Dmitry Olerinskiy, Digital Strategy Program Director, Decathlon
Hide Details
More Details

03:00PM

(CET)

Afternoon Partner Solo – eCommerce & Omnichannel Marketing

Hide Details

03:30PM

(CET)

Chiel Versteeg

Platform Lead

Tony’s Chocolonely

Associated Talks:

03:30PM - Day 2

View Modernising online shopping for an ever-evolving digital landscape

View Full Info

Modernising online shopping for an ever-evolving digital landscape

  • Driving commerce sales with robust online customer shopping platforms
  • Creating the right infrastructure for a one-size-fits-all eCommerce
. Chiel Versteeg, Platform Lead, Tony’s Chocolonely
Hide Details
More Details

04:00PM

(CET)

Joana Tene

Global Director - MarTech, Capabilities and DCoE Operations

Whirlpool Corporation

Associated Talks:

04:00PM - Day 2

View Panel: Exploring personalised eCommerce

View Full Info

Mark Howard

Head of Digital and E-commerce

Tony's Chocolonely

Associated Talks:

04:00PM - Day 2

View Panel: Exploring personalised eCommerce

View Full Info

Panel: Exploring personalised eCommerce

  • Utilisation of hyper-personalisation in your online strategies
  • Creating personal interactions for customers online based on customers’ previous purchases, browsing behaviour, geographic location and personal information
  • Tailoring content, product recommendations & offers to increase conversion and ROI
. Joana Tene, Global Director - MarTech, Capabilities and DCoE Operations, Whirlpool Corporation
. Mark Howard, Head of Digital and E-commerce, Tony's Chocolonely
Hide Details
More Details