Day 2 - 22 November 2022
09:45AM
(CET)
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:45AM - Day 2
View Digital Experience & eCommerce Strategy Chair’s Welcome
08:50AM - Day 1
View Content & Digital Brand Strategy Chair’s Welcome
03:10PM - Day 2
View The Empathetic Marketer: Making Personalisation Go Both Ways
Digital Experience & eCommerce Strategy Chair’s Welcome
10:00AM
(CET)
Michael Boosalis
Product Marketing Manager
Storyblok
09:30AM - Day 1
View Face It, the Future is Headless
10:00AM - Day 2
View Face It, the Future is Headless
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
Face It, the Future is Headless
In an increasingly complex digital world, creating and delivering great content experiences is more important than ever. Learn how companies are leveraging Jamstack, a revolutionary new web architecture to forge the future of digital storytelling.
10:30AM
(CET)
Carl Venter
General Manager, EMEA
Evolv AI
10:30AM - Day 2
View Better Marketing ROI on Ad Spend Requires AI-driven Personalization of Landing Pages
Better Marketing ROI on Ad Spend Requires AI-driven Personalization of Landing Pages
- Understanding why using generic landing pages hold your performance improvement back to single digit conversion rates
- AI-led experimentation is the only way to experimentation scale and real-time personalization
- To tap into real-time personalized user intent that converts, you have to go beyond demographic targeting
10:40AM
Morning Networking Break
11:00AM
(CET)
Nazlina Quadir
Integrated Marketing Communications Strategist | International Speaker | Lecturer |
The Hague University of Applied Sciences
Stefano Arcari
Country Manager
Mondu
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
Amrita Lal
Senior Client Solutions Manager
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
09:00AM - Day 1
View What I didn’t know about LinkedIn: 5 questions we should all be asking
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
03:40PM - Day 1
View What I didn’t know about LinkedIn: 5 questions we should all be asking
Rituja Bakshi
Manager Marketplaces Trade and Strategy at Calvin Klein
PVH Corp
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
12:10PM - Day 2
View Consumer trends impacting your eCommerce strategy
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
02:30PM - Day 2
View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation
Nikki Constantine
Director Strategic Marketing & Brand
Riverty
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
09:00AM - Day 2
View Devising integrated digital strategies and tactics to drive your business KPIs
10:00AM - Day 2
View Panel: Customer experience in the age of omni-channel
Panel: The Key To Omnichannel Success
- Exploring the importance of seamless and immersive experiences online and beyond
- Reviewing the next big trends
- The impact of “Social Commerce”
- Technology how to drive your omnichannel strategies forward
11:40AM
(CET)
Chris Lam
Senior Marketing Manager B2B
Dyson
11:40AM - Day 2
View How COVID-19 changed the B2B landscape
How COVID-19 changed the B2B landscape
The COVID-19 pandemic has proven to be a gamechanger in how we work and how we live. In B2B, it has even more impact and changed the way we communicate and do business. How can we adapt to this new situation?
12:10PM
(CET)
Rituja Bakshi
Manager Marketplaces Trade and Strategy at Calvin Klein
PVH Corp
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
12:10PM - Day 2
View Consumer trends impacting your eCommerce strategy
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
02:30PM - Day 2
View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation
Consumer trends impacting your eCommerce strategy
Understanding consumers impacts how brands react, personalise and present their products throughout omnichannel experiences. This session will review current and future consumer trends and how marketer needs to be prepared for the impact in their eCommerce strategies.
12:40PM
(CET)
Nicola Späni
CCO & Co-Founder
Brame AG
11:10AM - Day 1
View Drive more revenue through Gamification & Zero-Party-Data
12:40PM - Day 2
View Drive more revenue through Gamification & Zero-Party-Data
Drive more revenue through Gamification & Zero-Party-Data
- Convert your social and webpage traffic into Zero-Party-Data with personalized and gamified lead forms
- How to use interactive experiences to increase page sessions & reduce your bounce rate in e-commerce on crucial pages such as the check-out
- 5 tips to convert one-time buyers into loyal customers with gamified campaigns built in less then 60 minutes
12:50PM
(CET)
Cian Agnew
Senior Director Client Partnerships
Wunderkind
12:50PM - Day 2
View Unlocking sustainable ecommerce growth: what role can owned channels play?
Unlocking sustainable ecommerce growth: what role can owned channels play?
01:00PM
Lunch & Networking Break
02:00PM
(CET)
Luis Galdamez Echeverria
CEO
FashionPotluck.com
02:00PM - Day 2
View Community building & Ecommerce. Trends, Challenges, and Opportunities
Julia Mitereva
Co-Founder & CMO
FashionPotluck.com
02:00PM - Day 2
View Community building & Ecommerce. Trends, Challenges, and Opportunities
Community building & Ecommerce. Trends, Challenges, and Opportunities
02:30PM
(CET)
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:45AM - Day 2
View Digital Experience & eCommerce Strategy Chair’s Welcome
08:50AM - Day 1
View Content & Digital Brand Strategy Chair’s Welcome
03:10PM - Day 2
View The Empathetic Marketer: Making Personalisation Go Both Ways
Michael Boosalis
Product Marketing Manager
Storyblok
09:30AM - Day 1
View Face It, the Future is Headless
10:00AM - Day 2
View Face It, the Future is Headless
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
Koen Roos
Head of Strategy & Marketing Technologist
Blastic
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
Roscoe Williamson
Global Creative Strategy Director
MassiveMusic
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
Nikki Constantine
Director Strategic Marketing & Brand
Riverty
10:00AM - Day 1
View Panel: The Key To Omnichannel Success (Virtual)
02:30PM - Day 2
View Panel: Exploring personalisation strategies for an enhanced customer experience
11:00AM - Day 2
View Panel: The Key To Omnichannel Success
09:00AM - Day 2
View Devising integrated digital strategies and tactics to drive your business KPIs
10:00AM - Day 2
View Panel: Customer experience in the age of omni-channel
Panel: Exploring personalisation strategies for an enhanced customer experience
- Reviewing the importance of e-commerce personalisation for consumers
- How to create personalised experiences with data insights
- Tactics and learning lessons from brands with personalisation across omnichannel
- How loyalty and personalisation always work together to connect brands with customers and vice-versa
03:10PM
(CET)
Courtney Cesari
President
Columbia Alumni Association (CAA) of London
09:45AM - Day 2
View Digital Experience & eCommerce Strategy Chair’s Welcome
08:50AM - Day 1
View Content & Digital Brand Strategy Chair’s Welcome
03:10PM - Day 2
View The Empathetic Marketer: Making Personalisation Go Both Ways
