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Day 2 - 22 November 2023

09:20AM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

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Digital Experience & eCommerce Strategy Chair’s Welcome

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
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09:30AM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Parsia Tayyebi

Global Head of Digital & CX

E.ON Drive

Associated Talks:

09:30AM - Day 2

View Fireside Chat: Embracing Experimentation to navigate a fast-paced digital landscape

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Melanie Kyrklund

Global Head of Experimentation

Specsavers

Associated Talks:

09:30AM - Day 2

View Fireside Chat: Embracing Experimentation to navigate a fast-paced digital landscape

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Fireside Chat: Embracing Experimentation to navigate a fast-paced digital landscape

  • Fuel growth through ongoing experimentation
  • Creating a high-impact experimentation program
  • Harness data and research to drive customer-centric solutions
  • Embrace agile iteration for continuous improvement
  • Nurturing a culture of experimentation & innovation
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Parsia Tayyebi, Global Head of Digital & CX , E.ON Drive
. Melanie Kyrklund, Global Head of Experimentation , Specsavers
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10:00AM

(CET)

Louise Verschuren

Founder

Wuzzon

Associated Talks:

10:00AM - Day 1

View App Growth – A Holistic Framework

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App Growth – A Holistic Framework

Learn to navigate the complexities of app marketing and strategically decide which growth levers to pull at each stage, ensuring a tailored approach for maximum impact.

. Louise Verschuren, Founder , Wuzzon
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10:30AM

(CET)

Philipp Döbeli

Strategic Advisor

Brame

Associated Talks:

10:30AM - Day 2

View Omnichannel Excellence: How Würth Successfully Boosted Footfall Using Gamification

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Omnichannel Excellence: How Würth Successfully Boosted Footfall Using Gamification

  • Digital Transformation at Würth: Würth Handelsges.m.b.H. incorporated interactive touchscreens in select Austrian outlets as part of their digital progression.
  • Self-Service Interaction: This allowed customers to independently explore and interact with products.
  • Omnichannel Approach: Direct access to the online store was available through these POS screens, emphasizing their commitment to an omnichannel sales strategy.
  • Initial Hesitation: Due to pandemic-induced hygiene concerns, customers were initially hesitant to use these screens. Additionally, the displays seemed static and didn’t clearly invite interaction.
  • Objective: The challenge was motivating customers to actively use the touchscreens, enhancing their shopping experience, increasing store dwell time, and boosting sales.
  • Gamification Solution: Würth introduced gamification in the form of an interactive Spin the Wheel, allowing participants to win merchandise and other instant prizes, which could be collected at the counter.
  • Positive Outcome: This initiative resulted in a significant increase in touchscreen usage, leading to the introduction of these interactive displays in 66 more stores.
. Philipp Döbeli, Strategic Advisor, Brame
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10:40AM

(CET)

Miranda Glover

Chief Marketing Officer

UNRVLD

Associated Talks:

10:40AM - Day 2

View Embracing content-driven commerce as the core of your online brand strategy’

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Embracing content-driven commerce as the core of your online brand strategy’

In this showcase presentation, Miranda will be talking about the future of brand communications online; from hyper personalisation to experimentation, automation to loyalty, community building to sharing ownership, and how content increasingly drives commerce for their leading clients.

. Miranda Glover, Chief Marketing Officer, UNRVLD
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11:10AM

Morning Networking Break

11:50AM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Ada Jong

Cluster Lead Digital Core Services & Director E-commerce & Engagement

ABN AMRO Bank N.V.

Associated Talks:

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Michelle Gitter

Performance Marketing and Retail Media Lead

Unilever

Associated Talks:

02:00PM - Day 1

View Panel: The Era of Customer Centric Marketing

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Bob Beertema

Senior Manager, Digital Service Experience

Philips

Associated Talks:

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Nikki Constantine

Growth Marketing & Brand Marketing Director

Riverty

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Panel: Power to the Marketer: Omni-channel Marketing Strategy

  • Exploring the importance of seamless and immersive experiences online and beyond.
  • How can technology drive your omnichannel strategies forward?
  • The impact of “Social Commerce”.
  • Reviewing the next big trends.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Ada Jong, Cluster Lead Digital Core Services & Director E-commerce & Engagement, ABN AMRO Bank N.V.
. Michelle Gitter, Performance Marketing and Retail Media Lead, Unilever
. Bob Beertema, Senior Manager, Digital Service Experience, Philips
. Nikki Constantine, Growth Marketing & Brand Marketing Director, Riverty
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12:30PM

(CET)

Adriana Ivascu

Senior CX Specialist - Experimentation Lead (Global Business Build)

The HEINEKEN Company

Associated Talks:

12:30PM - Day 2

View Unlocking Digital Growth: Embedding a culture of Experimentation to support product growth at Heineken

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Unlocking Digital Growth: Embedding a culture of Experimentation to support product growth at Heineken

Get ready for a sneak peek on how Heineken embraces a culture of experimentation by putting customers at the forefront of decision making.

  1. Designing customer-centric growth organizations and products has become increasingly difficult in today’s digital world
  2. Digital scaling through experimentation is complex as it touches the overall business ecosystem: process, organizational structure, technical backbone, and capability building within teams
  3. Product optimization and scaling digital growth within Heineken Globally and Locally
. Adriana Ivascu, Senior CX Specialist - Experimentation Lead (Global Business Build), The HEINEKEN Company
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Berry Driessen

Partner Innovation & Experience Consulting

PwC

Associated Talks:

02:00PM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Tessa Mahendra Tamin

Sr Channel Innovation Lead – DMC Nutrition North Europe

Unilever

Associated Talks:

02:00PM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

02:00PM - Day 1

View Panel: Dynamic Social Engagement

04:00PM - Day 1

View Panel: What will social media look like in 2022 and beyond

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Fabian Kersten

Global Head of Digital Product / Customer Journey

Solvay

Associated Talks:

02:00PM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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Panel: Modernising Your Online Experience – Strategies and Tactics

  • Diving into the  digital experience trends marketers need to take notice of in 2023
  • What does a “Good” digital experience look like in 2023?
  • Exploring strategies for creating a seamless digital experience
  • Tools and tactics to impact the customer’s experience online
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Berry Driessen, Partner Innovation & Experience Consulting, PwC
. Tessa Mahendra Tamin, Sr Channel Innovation Lead – DMC Nutrition North Europe , Unilever
. Fabian Kersten, Global Head of Digital Product / Customer Journey, Solvay
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02:40PM

(CET)

Giulia Rosetti

Senior Manager of Digital Marketing Marketplaces

C&A

Associated Talks:

02:40PM - Day 2

View Exploring Opportunities in Paid Media in the European E-commerce and Marketplace Landscape

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Exploring Opportunities in Paid Media in the European E-commerce and Marketplace Landscape

  • Gaining a deeper understanding of European marketplaces
  • Bridging the Gap: Exploring the intersection between brand presence and e-commerce strategies with partners 
  • Strategies for optimizing engagement with digital wholesale partners and marketplaces

 

. Giulia Rosetti, Senior Manager of Digital Marketing Marketplaces, C&A
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