Day 2 - 24 November 2021

09:30AM

(CET)

Fundamental importance of understanding UX in Marketing

  • How is User experience is more than just usability?
  • Why is good UX is no longer a luxury – it’s a customer expectation
  • Why marketers should start looking at UX
  • How Content is Vital to User experience
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10:00AM

(CET)

Panel: Customer experience in the age of omni-channel

  • Which of the pandemic trends will stick?
  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trend – Social Commerce
  • Technology how to drive your omnichannel strategies forward
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10:40AM

(CET)

Morning Sponsor Solo – Digital Experience & eCommerce Strategy

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11:20AM

(CET)

Silver Sponsor – Digital Experience & eCommerce Strategy

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11:30AM

(CET)

Hugo Pereira

Chief Growth Officer

EVBox

Associated Talks:

11:30AM - Day 2

View Redesigning your touchpoints—EVBox’s digital experience mantra

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

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Redesigning your touchpoints—EVBox’s digital experience mantra

  • The new era of application-based mindset and how your website is at the core of it
  • Reviewing the transformation that EVBox went through with its website and digital channels
  • Why redesigning is never finished, and how Marketing teams embrace agile approach
. Hugo Pereira, Chief Growth Officer, EVBox
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12:00PM

(CET)

Christiana Courtright

Senior Strategist

AKQA

Associated Talks:

12:00PM - Day 2

View Why I think TikTok could be the future of social selling in a cookie less world

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Why I think TikTok could be the future of social selling in a cookie less world

. Christiana Courtright, Senior Strategist , AKQA
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12:30PM

(CET)

Creating authentic connections with customers online

  • What an “end-to-end customer experience” is and how to build it remarkably
  • How to make it easy for the customer to contact you but also make sure they don’t have to
  • Using the advantages of being online, rather than recreating an in-person experience
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02:00PM

(CET)

Nora Gonzalez

Head of Enterprise & Content Marketing

Sendinblue

Associated Talks:

02:00PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

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Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

  • What is a great CX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
. Nora Gonzalez, Head of Enterprise & Content Marketing, Sendinblue
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02:40PM

(CET)

Afternoon Sponsor Solo – Digital Experience & eCommerce Strategy

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03:10PM

(CET)

eCommerce strategies for success post-pandemic

  • What will the beginning to return to “normal” look like for consumers & what will happen next?
  • Explore the impact of the pandemic on our business and strategies for the future
  • Real-life examples on how to prepare.
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