Day 2 - 24 November 2021

09:20AM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Digital Experience & Ecommerce Strategy – 24 November

08:50AM - Day 1

View Chair Welcome – Data & Insights – 23 November

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Chair Welcome – Digital Experience & Ecommerce Strategy – 24 November

. Courtney Cesari, President, Columbia Alumni Association (CAA) of London
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09:30AM

(CET)

Alex Deflandre

B2B eCommerce Lead

Coca-Cola Europacific Partners

Associated Talks:

09:30AM - Day 2

View Digital engagement in B2B: What it takes to create value for your customers and your business

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Digital engagement in B2B: What it takes to create value for your customers and your business

  • Understanding what value means for your customers and your business
  • Building a platform and an organization that support digital engagement and value creation
  • Why the transformation is enabled by technology and powered by people
  • Sustaining the change, sustaining the value
. Alex Deflandre, B2B eCommerce Lead, Coca-Cola Europacific Partners
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10:00AM

(CET)

Ryan Millar

Chief Editor

Signify

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Ricardo Varela

Founder and CEO

Localistico

Associated Talks:

09:30AM - Day 1

View OnDemand: Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:40AM - Day 2

View Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Alex Deflandre

B2B eCommerce Lead

Coca-Cola Europacific Partners

Associated Talks:

09:30AM - Day 2

View Digital engagement in B2B: What it takes to create value for your customers and your business

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Loek Berendsen

Global Omnichannel Strategist

Associated Talks:

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Nikki Constantine

Director Strategic Marketing & Brand

AfterPay

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Carolina Miodownik

Global Digital Marketing Manager

AkzoNobel

Associated Talks:

11:30AM - Day 1

View Marketing Automation: bringing data to the heart of your marketing strategy

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Panel: Customer experience in the age of omni-channel

  • Which of the pandemic trends will stick?
  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trend – Social Commerce
  • Technology how to drive your omnichannel strategies forward
Moderator: . Ryan Millar, Chief Editor , Signify
. Ricardo Varela, Founder and CEO , Localistico
. Alex Deflandre, B2B eCommerce Lead, Coca-Cola Europacific Partners
. Loek Berendsen, Global Omnichannel Strategist,
. Nikki Constantine, Director Strategic Marketing & Brand , AfterPay
. Carolina Miodownik, Global Digital Marketing Manager, AkzoNobel
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10:40AM

(CET)

Ricardo Varela

Founder and CEO

Localistico

Associated Talks:

09:30AM - Day 1

View OnDemand: Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:40AM - Day 2

View Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Retail Marketing Means Revenue: Upcoming trends in Retail and the role of in-store Sales

  • The upcoming trends of Retail: Local Relevancy, Dynamic Demand, New Shopping Journeys and Empowering your Whole Organisation
  • What it takes to put Omnichannel Retail in your Marketing strategy.
  • How big players in the industry are capitalising on Retail Marketing
. Ricardo Varela, Founder and CEO , Localistico
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11:20AM

(CET)

John Trembley

Vice President of Marketing

Evolv AI

Associated Talks:

11:20AM - Day 2

View Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

09:50AM - Day 1

View OnDemand: Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

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Personalization is the next battlefield for marketers and delivering a truly personalized experience requires AI

  • Understand what consumers are demanding when it comes to personalization
  • Use AI to deliver contextual and relevant customer experiences (CX)
  • Achieve personalization without using cookies
  • Navigate privacy and regulatory concerns
. John Trembley, Vice President of Marketing, Evolv AI
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11:30AM

(CET)

Hugo Pereira

Chief Growth Officer

EVBox

Associated Talks:

11:30AM - Day 2

View Redesigning your touchpoints—EVBox’s digital experience mantra

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Redesigning your touchpoints—EVBox’s digital experience mantra

  • The new era of application-based mindset and how your website is at the core of it
  • Reviewing the transformation that EVBox went through with its website and digital channels
  • Why redesigning is never finished, and how Marketing teams embrace agile approach
. Hugo Pereira, Chief Growth Officer, EVBox
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12:00PM

(CET)

Martin Sætre

Business Manager

Kindly

Associated Talks:

12:30PM - Day 1

View OnDemand: How to sell more, improve customer care, and reduce costs with conversational commerce

12:00PM - Day 2

View How to sell more, improve customer care, and reduce costs with conversational commerce

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How to sell more, improve customer care, and reduce costs with conversational commerce

Conversational commerce is a fast growing trend that has started to significantly change the way people shop online. It allows brands to be there for their customers in the channels they prefer, offer instant answers and provide guidance that helps shoppers to make confident buying decisions. Done right, it increases conversions, reduces your customer support costs and improves the shopping experience across the customer journey. In this session, Martin Sætre will show you how brands that work with Kindly are automating 30-90% of their customer enquiries, growing conversion rates by 6-12%, and are seeing an RoI of 30:1.

. Martin Sætre, Business Manager, Kindly
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12:20PM

(CET)

Maja Blazek

Product Marketing Manager

Mitto

Associated Talks:

12:20PM - Day 2

View Meet them where they are: Consumer demand for omni-channel reach at every stage

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Meet them where they are: Consumer demand for omni-channel reach at every stage

Customer expectations for fast and seamless interactions with your business have never been higher. From top brands to local favorites, success depends on reaching shoppers when and where they want from first touch all the way through to purchase and beyond. Omni-channel messaging isn’t just about having all the channels. From SMS to WhatsApp, Facebook, and more – learn how to leverage 2-way communications to delight customers and propel growth.

. Maja Blazek, Product Marketing Manager, Mitto
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12:30PM

(CET)

Christiana Courtright

Senior Strategist

AKQA

Associated Talks:

12:30PM - Day 2

View Why I think TikTok could be the future of social selling in a cookie less world

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Why I think TikTok could be the future of social selling in a cookie less world

. Christiana Courtright, Senior Strategist , AKQA
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02:00PM

(CET)

Anouk Goossens

 Digital Growth Manager

Insider

Associated Talks:

02:00PM - Day 2

View How Medpets increased its sales, conversions and order value exponentially

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How Medpets increased its sales, conversions and order value exponentially

Customer journeys are indispensable in an e-commerce strategy. How do you offer an optimal customer experience, add value and ensure that your customer returns in the long term and will become a loyal customer?

In this presentation, Anouk Goossens from Insider and Paul Elsten from Medpets will take you through  Medpets’ journey to personalization. They will show you which growth tactics the best online pet pharmacy of the Netherlands used to realize a fantastic boost in their key eCommerce metrics like revenue, conversion and average order value.   Would you like to hear real-life examples that you can use yourself? Join this session!

. Anouk Goossens,  Digital Growth Manager , Insider
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02:30PM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Digital Experience & Ecommerce Strategy – 24 November

08:50AM - Day 1

View Chair Welcome – Data & Insights – 23 November

View Full Info

Sanne Rabenberg

Digital Marketing Manager

Fabienne Chapot

Associated Talks:

12:00PM - Day 2

View How to create a data-driven email marketing strategy – moving from one-size fits all to customer segments

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

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Jeroen Hendriks

CEO

CartUp AI

Associated Talks:

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

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Rituja Bakshi

Strategic Partner Manager Ecommerce

PVH Europe

Associated Talks:

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Ofir Halfon

Global VP of Social

Brainlabs

Associated Talks:

-

View Brainlabs

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Nora Gonzalez

Head of Enterprise & Content Marketing

Sendinblue

Associated Talks:

10:40AM - Day 1

View Accelerate your growth with more powerful marketing campaigns using Sendinblue

12:30PM - Day 1

View OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

  • What is a great CX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
Moderator: . Courtney Cesari, President, Columbia Alumni Association (CAA) of London
. Sanne Rabenberg, Digital Marketing Manager, Fabienne Chapot
. Jeroen Hendriks, CEO, CartUp AI
. Rituja Bakshi, Strategic Partner Manager Ecommerce , PVH Europe
. Ofir Halfon, Global VP of Social , Brainlabs
. Nora Gonzalez, Head of Enterprise & Content Marketing, Sendinblue
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