Digital Experience & eCommerce Strategy

• Understanding what value means for your customers and your business
• Building a platform and an organization that support digital engagement and value creation
• Why the transformation is enabled by technology and powered by people
• Sustaining the change, sustaining the value

• The upcoming trends of Retail: Local Relevancy, Dynamic Demand, New Shopping Journeys and Empowering your Whole Organisation
• What it takes to put Omnichannel Retail in your Marketing strategy.
• How big players in the industry are capitalising on Retail Marketing

• Understand what consumers are demanding when it comes to personalization
• Use AI to deliver contextual and relevant customer experiences (CX)
• Achieve personalization without using cookies
• Navigate privacy and regulatory concerns

• The new era of application-based mindset and how your website is at the core of it
• Reviewing the transformation that EVBox went through with its website and digital channels
• Why redesigning is never finished, and how Marketing teams embrace agile approach

Conversational commerce is a fast growing trend that has started to significantly change the way people shop online. It allows brands to be there for their customers in the channels they prefer, offer instant answers and provide guidance that helps shoppers to make confident buying decisions. Done right, it increases conversions, reduces your customer support costs and improves the shopping experience across the customer journey. In this session, Martin Sætre will show you how brands that work with Kindly are automating 30-90% of their customer enquiries, growing conversion rates by 6-12%, and are seeing an RoI of 30:1.

Customer expectations for fast and seamless interactions with your business have never been higher. From top brands to local favorites, success depends on reaching shoppers when and where they want from first touch all the way through to purchase and beyond. Omni-channel messaging isn’t just about having all the channels. From SMS to WhatsApp, Facebook, and more – learn how to leverage 2-way communications to delight customers and propel growth.

Customer journeys are indispensable in an e-commerce strategy. How do you offer an optimal customer experience, add value and ensure that your customer returns in the long term and will become a loyal customer?

In this presentation, Anouk Goossens from Insider and Paul Elsten from Medpets will take you through  Medpets’ journey to personalization. They will show you which growth tactics the best online pet pharmacy of the Netherlands used to realize a fantastic boost in their key eCommerce metrics like revenue, conversion and average order value.   Would you like to hear real-life examples that you can use yourself? Join this session!