Digital Experience & eCommerce Strategy

Informed by the latest insights and real-world examples of changing consumer behaviour, hear how businesses can lead change and set strategy to best plan for the year ahead. Join Facebook’s Connection Planner Zehra Chatoo, to discover three ways to win in 2021.

• How COVID-19 changed the digital consumer behavior and steps to take to meet these new demands
• E-Commerce Sales Will Explode This Holiday Season, forcing retailers to adapt their online strategies fast
• How retail media can empower your campaigns and consumer opportunities
• Why a mobile advertising strategy is more important than ever before

There was one thing in common across enterprises regardless of their size. Their inability to use digital capabilities properly in order to survive Covid-19.

In this session we will discuss:

• having a strong eCommerce strategy in order to be able to capture demand
• investing in a crisis management plan
• plan better campaigns instead of going silent

These are the reasons to attend the session:

• To save time from crisis initiation phase to the response phase
• To learn from other companies’ pitfalls
• To genuinely connect with their consumers

Marketers are constantly being bombarded with new terminology and varying funnel models, but when it comes to consumer centricity this just isn’t enough.  We continue to concentrate on these general categories, such as; brand-demand, touch-tell-sell, REAN etc, but we need more detail than that.  While they may enable budget allocation discussions at the top level in boardrooms, for example, they don’t work for a true consumer-centric approach.

In addition, we tend to still operate in departmental and sub-departmental silos, meaning disparate goals which cause a complete disconnect when trying to achieve an overall business objective. To truly be consumer-centric, businesses need to build a strong, cross-organisational KPI framework and enable a full understanding of clear top-down objectives.

Join Mindshare where they will be discussing why building and working towards these KPIs by all parts of their organisation is such an integral part of their business success, but also really difficult to actually achieve. And hear from their experience how to best build a KPI framework to achieve true marketing success, and finally move away from a headless-chicken style of marketing.

Businesses have become better and better at nudging consumers online in their decision-making processes and purchasing behavior. They deploy all sorts of techniques to influence consumer behavior online. Online persuasion can be data-driven, personalized, and dynamic.

This may be advantageous to the consumer, but that is not always the case. At what point does persuasion turn into deception?

In the ‘guidelines on the protection of the online consumer’, the answer to that question is the main focus. With these guidelines, ACM has fleshed out, in concrete terms, the standards for online deception. This will also be the standards that ACM will use in its oversight from now on.