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Day 2 - 22 November 2022

09:45AM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:45AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Digital Experience & eCommerce Strategy Chair’s Welcome

. Courtney Cesari, President, Columbia Alumni Association (CAA) of London

10:00AM

(CET)

Michael Boosalis

Product Marketing Manager

Storyblok

Associated Talks:

09:30AM - Day 1

View Face It, the Future is Headless

10:00AM - Day 2

View Face It, the Future is Headless

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

View Full Info

Face It, the Future is Headless

In an increasingly complex digital world, creating and delivering great content experiences is more important than ever. Learn how companies are leveraging  Jamstack, a revolutionary new web architecture to  forge the future of digital storytelling.

. Michael Boosalis, Product Marketing Manager , Storyblok

10:30AM

(CET)

Carl Venter

General Manager, EMEA

Evolv AI

Associated Talks:

10:30AM - Day 2

View Better Marketing ROI on Ad Spend Requires AI-driven Personalization of Landing Pages

View Full Info

Better Marketing ROI on Ad Spend Requires AI-driven Personalization of Landing Pages

  • Understanding why using generic landing pages hold your performance improvement back to single digit conversion rates
  • AI-led experimentation is the only way to experimentation scale and real-time personalization
  • To tap into real-time personalized user intent that converts, you have to go beyond demographic targeting
. Carl Venter, General Manager, EMEA, Evolv AI

10:40AM

Morning Networking Break

11:00AM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

View Full Info

Stefano Arcari

Country Manager

Mondu

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

View Full Info

Amrita Lal

Senior Client Solutions Manager

LinkedIn

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

09:00AM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

03:40PM - Day 1

View What I didn’t know about LinkedIn: 5 questions we should all be asking

View Full Info

Rituja Bakshi

Manager Marketplaces Trade and Strategy at Calvin Klein

PVH Corp

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

12:10PM - Day 2

View Consumer trends impacting your eCommerce strategy

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Nikki Constantine

Director Strategic Marketing & Brand

Riverty

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Panel: The Key To Omnichannel Success

  • Exploring the importance of seamless and immersive experiences online and beyond
  • Reviewing the next big trends
  • The impact of  “Social Commerce”
  • Technology how to drive your omnichannel strategies forward
Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Stefano Arcari, Country Manager, Mondu
. Amrita Lal, Senior Client Solutions Manager, LinkedIn
. Rituja Bakshi, Manager Marketplaces Trade and Strategy at Calvin Klein , PVH Corp
. Nikki Constantine, Director Strategic Marketing & Brand , Riverty

11:40AM

(CET)

Chris Lam

Senior Marketing Manager B2B

Dyson

Associated Talks:

11:40AM - Day 2

View How COVID-19 changed the B2B landscape

View Full Info

How COVID-19 changed the B2B landscape

The COVID-19 pandemic has proven to be a gamechanger in how we work and how we live. In B2B, it has even more impact and changed the way we communicate and do business. How can we adapt to this new situation?

. Chris Lam, Senior Marketing Manager B2B, Dyson

12:10PM

(CET)

Rituja Bakshi

Manager Marketplaces Trade and Strategy at Calvin Klein

PVH Corp

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

12:10PM - Day 2

View Consumer trends impacting your eCommerce strategy

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

View Full Info

Consumer trends impacting your eCommerce strategy

Understanding consumers impacts how brands react, personalise and present their products throughout omnichannel experiences. This session will review current and future consumer trends and how marketer needs to be prepared for the impact in their eCommerce strategies.

. Rituja Bakshi, Manager Marketplaces Trade and Strategy at Calvin Klein , PVH Corp

12:40PM

(CET)

Nicola Späni

CCO & Co-Founder

Brame AG

Associated Talks:

11:10AM - Day 1

View Drive more revenue through Gamification & Zero-Party-Data

12:40PM - Day 2

View Drive more revenue through Gamification & Zero-Party-Data

View Full Info

Drive more revenue through Gamification & Zero-Party-Data

  • Convert your social and webpage traffic into Zero-Party-Data with personalized and gamified lead forms
  • How to use interactive experiences to increase page sessions & reduce your bounce rate in e-commerce on crucial pages such as the check-out
  • 5 tips to convert one-time buyers into loyal customers with gamified campaigns built in less then 60 minutes
. Nicola Späni, CCO & Co-Founder , Brame AG

12:50PM

(CET)

Cian Agnew

Senior Director Client Partnerships

Wunderkind

Associated Talks:

12:50PM - Day 2

View Unlocking sustainable ecommerce growth: what role can owned channels play?

View Full Info

Unlocking sustainable ecommerce growth: what role can owned channels play?

. Cian Agnew, Senior Director Client Partnerships, Wunderkind

01:00PM

Lunch & Networking Break

02:00PM

(CET)

Luis Galdamez Echeverria

CEO

FashionPotluck.com

Associated Talks:

02:00PM - Day 2

View Community building & Ecommerce. Trends, Challenges, and Opportunities

View Full Info

Julia Mitereva

Co-Founder & CMO

FashionPotluck.com

Associated Talks:

02:00PM - Day 2

View Community building & Ecommerce. Trends, Challenges, and Opportunities

View Full Info

Community building & Ecommerce. Trends, Challenges, and Opportunities

. Luis Galdamez Echeverria, CEO, FashionPotluck.com
. Julia Mitereva, Co-Founder & CMO, FashionPotluck.com

02:30PM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:45AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Michael Boosalis

Product Marketing Manager

Storyblok

Associated Talks:

09:30AM - Day 1

View Face It, the Future is Headless

10:00AM - Day 2

View Face It, the Future is Headless

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

View Full Info

Koen Roos

Head of Strategy & Marketing Technologist

Blastic

Associated Talks:

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

View Full Info

Roscoe Williamson

Global Creative Strategy Director

MassiveMusic

Associated Talks:

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

View Full Info

Nikki Constantine

Director Strategic Marketing & Brand

Riverty

Associated Talks:

10:00AM - Day 1

View Panel: The Key To Omnichannel Success (Virtual)

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

View Full Info

Panel: Exploring personalisation strategies for an enhanced customer experience

  • Reviewing the importance of e-commerce personalisation for consumers
  • How to create personalised experiences with data insights
  • Tactics and learning lessons from brands with personalisation across omnichannel
  • How loyalty and personalisation always work together to connect brands with customers and vice-versa

 

Moderator: . Courtney Cesari, President, Columbia Alumni Association (CAA) of London
. Michael Boosalis, Product Marketing Manager , Storyblok
. Koen Roos, Head of Strategy & Marketing Technologist, Blastic
. Roscoe Williamson, Global Creative Strategy Director , MassiveMusic
. Nikki Constantine, Director Strategic Marketing & Brand , Riverty

03:10PM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:45AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

The Empathetic Marketer: Making Personalisation Go Both Ways

. Courtney Cesari, President, Columbia Alumni Association (CAA) of London