Day 2 - 25 November 2020
09:30AM
(CET)
Anthony Hymes
Head of Digital Media
Shiseido
09:30AM - Day 2
View Shifting away from Commission: What the retainer operating model offers for improving efficiencies between advertiser and agency
Shifting away from Commission: What the retainer operating model offers for improving efficiencies between advertiser and agency
- Commission model doesn’t work for digital
- Securing availability to fully capitalize on the promise of digital
- Risks
- The road ahead to internalization
11:30AM
(CET)
Patrick Fagan
Co-Founder and Chief Science Officer
Capuchin Behavioural Science
11:30AM - Day 2
View How to be Remotely Engaging
How to be Remotely Engaging
There is a science to the art of captivating audiences – whether in-person or virtual. More engaging speakers will, for example, reduce text, use video, and ask questions.
In this presentation, behavioural scientist Patrick Fagan will explain how to use psychological insight to help you move things online in the wake of COVID-19: that is, how to engage and persuade and when you’re not face-to-face. He will also explain the importance of individual differences, in terms of understanding the personality of your audience and using it to communicate effectively.
12:30PM
(CET)
Sampo von Raesfeld
Global Customer Intimacy Director
DSM
12:30PM - Day 2
View Digital Transformation as a Team (DTaaT)
Digital Transformation as a Team (DTaaT)
What you will learn from this session:
- Become robust
- CX as a Team
- Transformation elements
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- Capabilities → Ways of Working
- Technologies → Enhancements and optimizers
- Processes → Mindset
- KPI’s → CPI’s
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- Getting the Kudos, capturing the €uros
01:40PM
(CET)
Luke Quilter
CEO
Sleeping Giant Media
01:40PM - Day 2
View Why Your Business Needs To Adopt A Re-Startup Mentality
Why Your Business Needs To Adopt A Re-Startup Mentality
The world has changed, but what exactly does that mean for business and the way we talk to our customers? This talk will explore how both business and marketing level trends have changed, and what you will need to do more of in the new world. As businesses and Governments talk about ‘recovery’, we believe that more innovative thinking will be required. Simply put, recovery isn’t enough anymore. We’ll look at the mindset required to shift from recovery to innovation; the tools and models necessary to help you plan for the new world, as well as what area of marketing businesses and their leaders will need to be comfortable within the new world. An interactive talk filled with insight, actions and takeaways.