Day 2 - 25 November 2020

09:30AM

(CET)

Anthony Hymes

Head of Digital Media

Shiseido

Associated Talks:

09:30AM - Day 2

View Shifting away from Commission: What the retainer operating model offers for improving efficiencies between advertiser and agency

View Full Info

Shifting away from Commission: What the retainer operating model offers for improving efficiencies between advertiser and agency

  • Commission model doesn’t work for digital
  • Securing availability to fully capitalize on the promise of digital
  • Risks
  • The road ahead to internalization
. Anthony Hymes, Head of Digital Media , Shiseido

11:30AM

(CET)

Patrick Fagan

Co-Founder and Chief Science Officer

Capuchin Behavioural Science

Associated Talks:

11:30AM - Day 2

View How to be Remotely Engaging

View Full Info

How to be Remotely Engaging

There is a science to the art of captivating audiences – whether in-person or virtual. More engaging speakers will, for example, reduce text, use video, and ask questions.

In this presentation, behavioural scientist Patrick Fagan will explain how to use psychological insight to help you move things online in the wake of COVID-19: that is, how to engage and persuade and when you’re not face-to-face. He will also explain the importance of individual differences, in terms of understanding the personality of your audience and using it to communicate effectively.

. Patrick Fagan, Co-Founder and Chief Science Officer, Capuchin Behavioural Science

12:30PM

(CET)

Sampo von Raesfeld

Global Customer Intimacy Director

DSM

Associated Talks:

12:30PM - Day 2

View Digital Transformation as a Team (DTaaT)

View Full Info

Digital Transformation as a Team (DTaaT)

What you will learn from this session:

  • Become robust
  • CX as a Team
  • Transformation elements
      • Capabilities Ways of Working
      • Technologies Enhancements and optimizers
      • Processes Mindset
      • KPI’s CPI’s
  • Getting the Kudos, capturing the €uros

 

. Sampo von Raesfeld, Global Customer Intimacy Director, DSM

01:40PM

(CET)

Luke Quilter

CEO

Sleeping Giant Media

Associated Talks:

01:40PM - Day 2

View Why Your Business Needs To Adopt A Re-Startup Mentality

View Full Info

Why Your Business Needs To Adopt A Re-Startup Mentality

The world has changed, but what exactly does that mean for business and the way we talk to our customers? This talk will explore how both business and marketing level trends have changed, and what you will need to do more of in the new world. As businesses and Governments talk about ‘recovery’, we believe that more innovative thinking will be required. Simply put, recovery isn’t enough anymore. We’ll look at the mindset required to shift from recovery to innovation; the tools and models necessary to help you plan for the new world, as well as what area of marketing businesses and their leaders will need to be comfortable within the new world. An interactive talk filled with insight, actions and takeaways.

. Luke Quilter, CEO, Sleeping Giant Media