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Day 1 - 26 November 2024

09:20AM

(CET)

Chair’s Welcome – Digital Brand & Communication Strategy

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09:30AM

(CET)

How to craft brand messaging & promise to your target audience

  • A deep dive into; Brand messaging and how it can take your product and brand story to the next level
  • How to deliver the right message at the right time
  • Communication strategies which are unique and streamlined to your value proposition as a brand
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10:00AM

(CET)

Morning Partner Solo – Digital Brand & Communication Strategy

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10:30AM

(CET)

Panel: Unlocking new ways to target and communicate with your audience

  • Identifying the correct brand messaging for product categories and consumer groups
  • Communicating with consumers in times of constant change and uncertainty
  • How to empower your audience with your brand messaging online
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11:10AM

Morning Networking Break

04:00PM

(CET)

Mid-Afternoon Partner Solo – Digital Brand & Communication Strategy

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11:40AM

(CET)

Mid-Morning Partner Solo – Digital Brand & Communication Strategy

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12:10PM

(CET)

Appealing and connecting with GenZ and Alpha audiences

  • Understanding consumer and behavioural trends and how this impacts messaging
  • How to effectively engage with audiences with generational differences
  • How to be innovative and match GenZ’s power with your brand by ensuring you consider their values and interests
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12:40PM

(CET)

Lunchtime Partner Solo – Digital Brand & Communication Strategy

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01:00PM

Lunch & Networking Break

04:30PM

(CET)

Panel: Building a Successful Full-Funnel Marketing Strategy

  • Exploring the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases
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02:00PM

(CET)

Afternoon Partner Solo – Digital Brand & Communication Strategy

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02:30PM

(CET)

Panel: Building an authentic and impactful brand

  • Strategies and tactics to build your online brand
  • How to present your brand as authentic in a time when you have to be more than just a brand
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03:10PM

Afternoon Networking Break

05:10PM

(CET)

Brand transparency from communication to brand promotion

  • Exploring strategies to ensure brand transparency in an age when consumers wish to be informed and expect brand honesty
  • How to ensure consistency across brand messaging and aligns with your audience’s needs, interests & beliefs
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03:30PM

(CET)

Fireside Chat: How to do the right thing as a business and a society – The Conscious Marketeer

  • Where to begin on your conscious brand journey from diversity to sustainability
  • Discussing the growing needs of a younger audience & utilising partnerships to drive initiatives forward
  • Putting social and economic causes at the forefront of your marketing campaigns
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