Data & Insights

The WARC Marketer’s Toolkit is a package of research published every November. The centerpiece of the Toolkit is the Global Trends report, which identifies five key trends that will affect marketers in the coming year, and assesses the challenges, opportunities and effective strategies that marketers can leverage for success. Trends are identified via Ascential’s proprietary STEPIC framework, coupled with a review of client questions, report and article views and keywords searches on WARC, as well as analysis by WARC’s global team of editors. These are then validated via a survey of 1500 marketers worldwide, comprehensive research, and 10-15 direct interviews with CMOs, to create the report.

• Best practices for your data-driven marketing strategy
• Reviewing the opportunities of tapping into 1st party data
• Understanding the importance of AI and Automation in your strategy

• Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
• How to truly understand your customers with insights & data-driven approaches
• Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
• The impact wider afield – marketing, sales, product, and insights departments

As a trusted source of market intelligence, consumer insights offer an objective consumer voice to guide and influence brand initiatives. Using the Qatar 2022 WorldCup as our example, we’ll explore how highly engaged and loyal fútbol fans worldwide share the joy and agony of the sport on social media. We’ll break down the nuances of this community and explore how the brands that embrace them can optimize global consumer connections.

Join Jackie Balchin, Senior Solutions Consultant at NetBase Quid and learn how to unlock what’s driving current trends in the fútbol community and how brands can better understand consumers in any industry.

• A marketers dream: Replacing cohort targeting with individual targeting
• Smartphones can tell very intimate data about users
• App-usage-data helps to draw a very detailed and precise consumer profile
• User-behaviour-generated insights allow focused targeting
• How to get the users’ consent to read out their data

• Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
• The importance of integrating different sources of data into campaign
• Taking your personalization to the next level via customer data
• How to translate Big Data into insights
• Understanding predictive analytics & the importance of understanding your data

In this half-day hands-on masterclass, you’ll spend time understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects and ensuring each task counts for success towards those overall objectives. In this workshop, you’ll learn how to truly define your vision and values, and focus areas and how to break down objectives into projects and tasks that support your vision. We will answer questions like: What is a good KPI (Key Performance Indicators) to measure for your growing business/department? How do you measure alignment across the team and key stakeholders to increase growth success? How do you track your progress by developing valuable insight from your data?

Please download the workbooks to your laptop to complete during the masterclass—access resources in advance here. https://www.movingforwardsmallbusiness.com/dmwf-amsterdam/

Benefits of Attending Masterclass:

• Higher Productivity – You’ll learn how to allocate resources more efficiently and effectively so you can do more in less time, giving you more time for yourself, your family, and all the other things you’re passionate about.
• Better Results – You’ll get straightforward, practical guidance to boost your company’s performance across the board.
• More Success – You’ll learn how to keep your key stakeholders happy and on board, which will lead to a better team, better revenue, and higher satisfaction across the board.