Day 1 - 23 November 2021

09:00AM

(CET)

Leveraging real-time data and insights to drive campaigns

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09:30AM

(CET)

Morning Sponsor Solo – Data & Insights

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10:40AM

(CET)

Silver Sponsor Solo – Sendin Blue

More information coming soon…

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10:00AM

(CET)

Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remain relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end user
  • The impact wider afield – marketing, sales, product, and insights departments
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11:20AM

(CET)

Lunchtime Silver Sponsor Solo – Data & Insights

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11:30AM

(CET)

Customer Analytics: Improving customer experiences with analytics

  • Brands need to improve customer experiences and enhance relationships more than ever but with so much data where do you start?
  • Reviewing your customer analytics strategy can support the prioritizing of campaigns and delivering experiences that resonate.
  • Overlooking simple steps marketers can put in place pre, during, and post campaigns as well what we should all be planning for next.
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12:00PM

(CET)

Lunchtime Sponsor Solo – Data & Insights

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12:30PM

(CET)

How Data Inspired Marketing can Humanize your Brand

Data is an important topic for years already. When talking about data marketers are more important than ever, marketers have a key role in making data work. This session talks about the practical use of data to build a brand and to grow sales.

 

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02:00PM

(CET)

Panel: What’s to come in 2022 – future proofing your strategy

  • The key strategies that marketers need to implement in 2022
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • The Cookie-less World how to be ready for the change
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02:40PM

(CET)

Enhance SEO Performance in disruptive markets

  • Understanding your SEO performance and if your channel is growing or shrinking
  • Reviewing new data trends to understand macro trends
  • How to measure your channel performance against the market.
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03:30PM

(CET)

Afternoon Sponsor Solo – Data & Insights

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04:00PM

(CET)

Panel: Exploring the media landscape across Europe for campaign success

  • The impact of COVID in Media Strategies
  • Exploring different platforms and media available for marketers
  • Where to use platforms to connect with the audiences in different channels
  • Why do marketers need to adapt their campaigns for european audiences
  • How to overcome the challenges with cross-channel marketing
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04:40PM

(CET)

Driving innovation in marketing with AI

  • How AI and conversational chatbot tech can enhance your marketing and lead conversion strategy
  • How testing a proof of concept can open the doors to future campaigns
  • How to position the Marketing team as sales enablers with strong ROI
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Day 2 - 24 November 2021

09:30AM

(CET)

Joris Garritsen

Executive Director Transformation & Digital

MediaCom NL

Associated Talks:

02:30PM - Day 1

View Leadership tactics in digital transformation

09:30AM - Day 2

View The new world of digital environments

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The new world of digital environments

The Covid pandemic caused a snowball of direct & indirect slipstream effects changing the digital marketing space for good. Practices that originated in ‘digital environments’ are earning their place in the way business is run.

This sped-up evolution of consumer behavior and technology has massively influenced aspects like: product offering, client satisfaction and creative experiences. With data as the glue that binds and drives the entire marketing ecosystem. At the same time, it’s (real) people who are driving these systems, causing a change in skillsets, moving to automation and interpretation.

The rules of the Digital Marketing game have been changed. What’s more, our current situation has created a maelstrom of contradictory forces it activated in Digital Marketing. Chief among them: Everything-E/E-commerce versus Privacy & Human interaction versus AI/machine learning.

. Joris Garritsen, Executive Director Transformation & Digital , MediaCom NL
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10:00AM

(CET)

Panel: Data Marketing & Analytics – What do marketers need to know for 2022

  • The importance of integrating different sources of data into campaigns
  •  Taking your personalisation to the next level via customer data
  •  How to translate Big Data into insights
  • The Cookie-less World how to be ready for the change
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10:40AM

(CET)

Morning Sponsor Solo – Data & Insights – Day 2

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11:20AM

(CET)

Silver Sponsor Solo – Data & Insights – Day 2

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11:30AM

(CET)

B2B Inbound Marketing Strategy Outlook in 2021: Challenge & Opportunities

  • Understand how inbound marketing can drive predictable, repeatable, and scalable business growth, especially for all segment of B2B market
  • Learning lessons in attracting, engaging, and delighting customers in all customer lifecycle
  • Building persona marketing that actually works
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12:00PM

(CET)

Lunchtime Sponsor Solo – Data & Insights – Day 2

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02:00PM

(CET)

Joris Garritsen

Executive Director Transformation & Digital

MediaCom NL

Associated Talks:

02:30PM - Day 1

View Leadership tactics in digital transformation

09:30AM - Day 2

View The new world of digital environments

View Full Info

Panel: The marketing trends and tech paving the way to an innovative future

  • Which marketing trends will be pivotal for innovation for the next year?
  • Reviewing the latest disruptive technologies and what are worth investing in your strategies.
  • How to integrate new tech to shape consumer experience for the future.
  • How to lead innovation in your team and across your organisation.
Moderator: . Joris Garritsen, Executive Director Transformation & Digital , MediaCom NL
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02:40PM

(CET)

Afternoon Sponsor Solo – Data & Insights – Day 2

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03:10PM

(CET)

Performance Marketing in a Privacy-first World

  • What is Performance Marketing and why does it matter?
  • The role of data (including KPIs) in performance marketing
  • Changing B2C-landscape due to Privacy-first
  • Impact of Privacy Policies on the marketers
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