Day 1 - 21 November 2022
08:50AM
(CET)
Louisa Nicholls
Advisory Board Member

08:50AM - Day 1
View Data & Insights Chair’s Welcome

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Data & Insights Chair’s Welcome
09:00AM
(CET)
Bas Otterspoor
Global Crossmedia
MeMo² a Kantar company

10:40AM - Day 1
View Next Gen Crossmedia Analytics | People-centric measurement

09:00AM - Day 1
View Next Gen Crossmedia Analytics | People-centric measurement
Next Gen Crossmedia Analytics | People-centric measurement
09:30AM
(CET)
Frans Riemersma
Founder
Martech Tribe

09:30AM - Day 1
View Follow the money – 3 things you should get right: Data, Tech & Integrations

12:30PM - Day 2
View Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models
Follow the money – 3 things you should get right: Data, Tech & Integrations
10:00AM
(CET)
Louisa Nicholls
Advisory Board Member

08:50AM - Day 1
View Data & Insights Chair’s Welcome

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Margo Kotseva
Snr. Account Executive DACH
Usercentrics

09:30AM - Day 1
View Putting the User, first: How to enable a seamless privacy strategy and higher the opt-in rate

10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
Victorien Dalle
Brand & Digital Marketing Manager
Henkel

04:10PM - Day 1
View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
Manvee Sharma
Global Digital Marketing Manager
FrieslandCampina

10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
Maud David
Director Field Marketing EMEA
HashiCorp

10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
Panel: Future Proofing your Digital Strategy
- The key strategies that marketers need to implement before its too late
- The change we face in the next 6-months in consumer trends and how this will impact campaigns
- Privacy-first policies and the impact on marketing & advertising
- Reviewing the big picture in data landscape changes and how it evolves for the better
10:40AM
(CET)
Aditya Kishore
Insight Director
WARC

10:40AM - Day 1
View The WARC Marketer’s Toolkit: Global Trends 2023
The WARC Marketer’s Toolkit: Global Trends 2023
The WARC Marketer’s Toolkit is a package of research published every November. The centerpiece of the Toolkit is the Global Trends report, which identifies five key trends that will affect marketers in the coming year, and assesses the challenges, opportunities and effective strategies that marketers can leverage for success. Trends are identified via Ascential’s proprietary STEPIC framework, coupled with a review of client questions, report and article views and keywords searches on WARC, as well as analysis by WARC’s global team of editors. These are then validated via a survey of 1500 marketers worldwide, comprehensive research, and 10-15 direct interviews with CMOs, to create the report.
11:10AM
(CET)
Morning Networking Break
12:30PM
(CET)
Abhi Juneja
Vice President, Enterprise Digital & Data Solutions
Amex

12:30PM - Day 1
View Being Data Driven in your Marketing Strategy
Being Data Driven in your Marketing Strategy
- Best practices for your data-driven marketing strategy
- Reviewing the opportunities of tapping into 1st party data
- Understanding the importance of AI and Automation in your strategy
01:00PM
Lunch & Networking Break
02:00PM
(CET)
Louisa Nicholls
Advisory Board Member

08:50AM - Day 1
View Data & Insights Chair’s Welcome

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Erica Mackay
Owner, Co-Founder
The Marketing Detective Agency

10:00AM - Day 1
View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1
View Panel: Exploring customer-centricity & data driven strategies
Ecesu Erol
CXO
Unless

10:00AM - Day 1
View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1
View Panel: Exploring customer-centricity & data driven strategies
Svetlana Tokunova
Customer Marketing Manager EMEA
Glass/De Ruiter

10:00AM - Day 1
View Panel: Exploring customer-centricity & data driven strategies (Virtual)

12:30PM - Day 1
View Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

02:00PM - Day 1
View Panel: Exploring customer-centricity & data driven strategies
Panel: Exploring customer-centricity & data driven strategies
- Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
- How to truly understand your customers with insights & data-driven approaches
- Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
- The impact wider afield – marketing, sales, product, and insights departments
02:40PM
(CET)
Jackie Balchin
Senior Solution Consultant
NetBase Quid

02:40PM - Day 1
View Goal! Score with your target audience using deep consumer insights

09:30AM - Day 1
View Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy for 2023
Goal! Score with your target audience using deep consumer insights
As a trusted source of market intelligence, consumer insights offer an objective consumer voice to guide and influence brand initiatives. Using the Qatar 2022 WorldCup as our example, we’ll explore how highly engaged and loyal fútbol fans worldwide share the joy and agony of the sport on social media. We’ll break down the nuances of this community and explore how the brands that embrace them can optimize global consumer connections.
Join Jackie Balchin, Senior Solutions Consultant at NetBase Quid and learn how to unlock what’s driving current trends in the fútbol community and how brands can better understand consumers in any industry.
03:10PM
Afternoon Networking Break
03:30PM
(CET)
Vandana Pankhania
Head of Language and Culture
LEAP (Loveurope and Partners)

03:30PM - Day 1
View If content is king, multilingual SEO is queen
If content is king, multilingual SEO is queen
03:40PM
(CET)
Joerg Schudrowitz
Social Media Lead, Central Europe
BSH Home Appliances

03:40PM - Day 1
View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data
No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data
- A marketers dream: Replacing cohort targeting with individual targeting
- Smartphones can tell very intimate data about users
- App-usage-data helps to draw a very detailed and precise consumer profile
- User-behaviour-generated insights allow focused targeting
- How to get the users’ consent to read out their data
04:10PM
(CET)
Louisa Nicholls
Advisory Board Member

08:50AM - Day 1
View Data & Insights Chair’s Welcome

09:20AM - Day 2
View Influencer Marketing World Chair’s Welcome
Victorien Dalle
Brand & Digital Marketing Manager
Henkel

04:10PM - Day 1
View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 1
View Panel: Future Proofing your Digital Strategy
Mihai Irinel Popescu
Head of Digital Marketing & MarTech Influencer

04:10PM - Day 1
View Panel: Power of Data to Reach Customers in New Ways
Dominic Cleall
Chief Digital Officer
Portland Communications

04:10PM - Day 1
View Panel: Power of Data to Reach Customers in New Ways

02:00PM - Day 1
View Panel: Reviewing content marketing trends for the future
Sander Nagtegaal
CEO
Unless

04:10PM - Day 1
View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 2
View Panel: Data Marketing & Analytics – What do marketers need to know for 2022
Panel: Power of Data to Reach Customers in New Ways
- Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
- The importance of integrating different sources of data into campaign
- Taking your personalization to the next level via customer data
- How to translate Big Data into insights
- Understanding predictive analytics & the importance of understanding your data
Day 2 - 22 November 2022
09:20AM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Strategic Planning Masterclass for Growing your Business / Marketing Department
In this half-day hands-on masterclass, you’ll spend time understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects and ensuring each task counts for success towards those overall objectives. In this workshop, you’ll learn how to truly define your vision and values, and focus areas and how to break down objectives into projects and tasks that support your vision. We will answer questions like: What is a good KPI (Key Performance Indicators) to measure for your growing business/department? How do you measure alignment across the team and key stakeholders to increase growth success? How do you track your progress by developing valuable insight from your data?
Please download the workbooks to your laptop to complete during the masterclass—access resources in advance here. https://www.movingforwardsmallbusiness.com/dmwf-amsterdam/
Benefits of Attending Masterclass:
- Higher Productivity – You’ll learn how to allocate resources more efficiently and effectively so you can do more in less time, giving you more time for yourself, your family, and all the other things you’re passionate about.
- Better Results – You’ll get straightforward, practical guidance to boost your company’s performance across the board.
- More Success – You’ll learn how to keep your key stakeholders happy and on board, which will lead to a better team, better revenue, and higher satisfaction across the board.