Data & Insights

• • Understand the foundational concepts of behavioral economics and its application in the digital space.
  • Grasp the unique aspects of online decision-making processes and identify key (cognitive) biases that influence online consumer decisions.
  • Realize the value of integrating behavioral economics in crafting a superior digital strategy.
  • Common Pitfalls and How to Avoid Them

• Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
• The importance of being reactive to keep audiences engaged.
• Empowering the team through experimentation and analytics to challenge market trends and enable growth.

1. Who are we?
2. The Evolution of Marketing
3. AI: Ally or Adversary
4. AI Use Cases:

a). ML for website traffic forecasting

b). RL in bidding

c). Generative AI in Customer Service

In this session, Robin de Wouters, Communication & Commercial Director Federation of European Data & Marketing (FEDMA), Beata Linz, Global CRM Director at AdBirds and Sean Barten, Customer Retention & Revenue Director at Spotler, will explore the recent email benchmark report which provides a baseline measurement for marketers on the efficiency of campaigns and dives into the latest trends in email marketing.

A must-attend session as we explore the trends, the insights and what’s next in email marketing.

The cost-of-living crisis appears to be deepening, with food, energy and fuel prices compounding the issues caused by global conflict and unrest. Consumers are concerned and their behaviours are changing. Organisations must rethink their strategies to better anticipate and adapt to these rapidly changing behaviours and spending habits, in order to survive, never mind thrive. Similarweb’s ‘State of Ecommerce’ report examines key industry insights covering: 1. Global consumer spending trends with a deep dive into the european market 2. Industry winners and losers when it comes to consumer web traffic 3. The impact of ‘Buy Now, Pay Later’ on conversion rates

Many PPC and SEO professionals spend their days justifying their work by using tracking information that is, at best, misleading and, at worst, completely wrong. In this session, Bart Burggraaf, Partner at MediaGroup Worldwide, discusses the pitfalls of tracking, how we got into this mess and what to do about it (hint: it involves statistical analysis!).

3 Takeaways:

1. Understanding what the tracking data REALLY tells you
2. Understanding how we got to the point that we are tracking all the wrong things
3. Understanding how to get reliable, accurate data that measures actual incremental business

• Customer Centricity is here to stay but why do businesses need to take it seriously in their strategies
• Exploring the impact of actionable insights and understanding your customers
• Why is being transparent about data and processes to support customer retention
• The impact wider afield – customer service, product and sales departments

In this powerful session, you will immediately discover:
– The secrets of a decade of Neuro Marketing Tests and what they teach us about creating highly effective ads.
– The three main pitfalls why your current ads don’t work, and how you can – understand and protect your media investment using Google AI.
– What you should get right and how to fix this using Junbi.ai with proven easy-to-follow results.
If you are investing in YouTube video Ads, we guarantee the quickest way ever to a budget win for your 2024 Ads. Learn how to save money today, grow your reach, and predictably win.”

• Understanding MVP approaches and how it can help validate your product or next service idea
• Exploring the importance of CRO and how it can increase your chances of success
• Tips for identifying and fixing roadblocks in the conversion funnel
• Best ways to test and measure the success of combined MVP and CRO tools
• Best practice examples of successful products and services that have utilized MVP and CRO techniques

• Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
• Reviewing the importance of 1st party data in the cookieless world
• How can you help the business build  KPIs into business objectives?
• Using analytics to accelerate customer understanding
• Choosing a data management platform

Gaming is now the world’s most popular pastime, with younger consumers dedicating more time to it than any other form of entertainment. Explore why gaming should be a fundamental part of your marketing strategy. Understand the diverse gaming audiences, including those challenging to reach through traditional channels, and the opportunities they offer to brands. Learn what a successful integration looks like and what it can achieve for your brand