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Day 1 - 21 November 2022

08:50AM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Data & Insights Chair’s Welcome

. Louisa Nicholls, Advisory Board Member,

09:00AM

(CET)

Bas Otterspoor

Global Crossmedia

MeMo² a Kantar company

Associated Talks:

10:40AM - Day 1

View Next Gen Crossmedia Analytics | People-centric measurement

09:00AM - Day 1

View Next Gen Crossmedia Analytics | People-centric measurement

View Full Info

Next Gen Crossmedia Analytics | People-centric measurement

. Bas Otterspoor, Global Crossmedia , MeMo² a Kantar company

09:30AM

(CET)

Frans Riemersma

Founder

Martech Tribe

Associated Talks:

09:30AM - Day 1

View Follow the money – 3 things you should get right: Data, Tech & Integrations

12:30PM - Day 2

View Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models

View Full Info

Follow the money – 3 things you should get right: Data, Tech & Integrations

. Frans Riemersma, Founder, Martech Tribe

10:00AM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Margo Kotseva

Snr. Account Executive DACH

Usercentrics

Associated Talks:

09:30AM - Day 1

View Putting the User, first: How to enable a seamless privacy strategy and higher the opt-in rate

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

View Full Info

Victorien Dalle

Brand & Digital Marketing Manager

Henkel

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

View Full Info

Manvee Sharma

Global Digital Marketing Manager

FrieslandCampina

Associated Talks:

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

View Full Info

Maud David

Director Field Marketing EMEA

HashiCorp

Associated Talks:

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

View Full Info

Panel: Future Proofing your Digital Strategy

  • The key strategies that marketers need to implement before its too late
  • The change we face in the next 6-months in consumer trends and how this will impact campaigns
  • Privacy-first policies and the impact on marketing & advertising
  • Reviewing the big picture in data landscape changes and how it evolves for the better
Moderator: . Louisa Nicholls, Advisory Board Member,
. Margo Kotseva, Snr. Account Executive DACH, Usercentrics
. Victorien Dalle, Brand & Digital Marketing Manager, Henkel
. Manvee Sharma, Global Digital Marketing Manager, FrieslandCampina
. Maud David, Director Field Marketing EMEA , HashiCorp

10:40AM

(CET)

Aditya Kishore

Insight Director

WARC

Associated Talks:

10:40AM - Day 1

View The WARC Marketer’s Toolkit: Global Trends 2023

View Full Info

The WARC Marketer’s Toolkit: Global Trends 2023

The WARC Marketer’s Toolkit is a package of research published every November. The centerpiece of the Toolkit is the Global Trends report, which identifies five key trends that will affect marketers in the coming year, and assesses the challenges, opportunities and effective strategies that marketers can leverage for success. Trends are identified via Ascential’s proprietary STEPIC framework, coupled with a review of client questions, report and article views and keywords searches on WARC, as well as analysis by WARC’s global team of editors. These are then validated via a survey of 1500 marketers worldwide, comprehensive research, and 10-15 direct interviews with CMOs, to create the report.

. Aditya Kishore, Insight Director, WARC

11:10AM

(CET)

Morning Networking Break

12:30PM

(CET)

Abhi Juneja

Vice President, Enterprise Digital & Data Solutions

Amex

Associated Talks:

12:30PM - Day 1

View Being Data Driven in your Marketing Strategy

View Full Info

Being Data Driven in your Marketing Strategy

  • Best practices for your data-driven marketing strategy
  • Reviewing the opportunities of tapping into 1st party data
  • Understanding the importance of AI and Automation in your strategy
. Abhi Juneja, Vice President, Enterprise Digital & Data Solutions, Amex

01:00PM

Lunch & Networking Break

02:00PM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Erica Mackay

Owner, Co-Founder

The Marketing Detective Agency

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Ecesu Erol

CXO

Unless

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Svetlana Tokunova

Customer Marketing Manager EMEA

Glass/De Ruiter

Associated Talks:

10:00AM - Day 1

View Panel: Exploring customer-centricity & data driven strategies (Virtual)

12:30PM - Day 1

View Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

02:00PM - Day 1

View Panel: Exploring customer-centricity & data driven strategies

View Full Info

Panel: Exploring customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remaining relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end-user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Louisa Nicholls, Advisory Board Member,
. Erica Mackay, Owner, Co-Founder, The Marketing Detective Agency
. Ecesu Erol, CXO, Unless
. Svetlana Tokunova, Customer Marketing Manager EMEA , Glass/De Ruiter

02:40PM

(CET)

Jackie Balchin

Senior Solution Consultant

NetBase Quid

Associated Talks:

02:40PM - Day 1

View Goal! Score with your target audience using deep consumer insights

09:30AM - Day 1

View Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy for 2023

View Full Info

Goal! Score with your target audience using deep consumer insights

As a trusted source of market intelligence, consumer insights offer an objective consumer voice to guide and influence brand initiatives. Using the Qatar 2022 WorldCup as our example, we’ll explore how highly engaged and loyal fútbol fans worldwide share the joy and agony of the sport on social media. We’ll break down the nuances of this community and explore how the brands that embrace them can optimize global consumer connections.

Join Jackie Balchin, Senior Solutions Consultant at NetBase Quid and learn how to unlock what’s driving current trends in the fútbol community and how brands can better understand consumers in any industry.

. Jackie Balchin, Senior Solution Consultant, NetBase Quid

03:10PM

Afternoon Networking Break

03:30PM

(CET)

Vandana Pankhania

Head of Language and Culture

LEAP (Loveurope and Partners)

Associated Talks:

03:30PM - Day 1

View If content is king, multilingual SEO is queen

View Full Info

If content is king, multilingual SEO is queen

. Vandana Pankhania, Head of Language and Culture, LEAP (Loveurope and Partners)

03:40PM

(CET)

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

View Full Info

No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

  • A marketers dream: Replacing cohort targeting with individual targeting
  • Smartphones can tell very intimate data about users
  • App-usage-data helps to draw a very detailed and precise consumer profile
  • User-behaviour-generated insights allow focused targeting
  • How to get the users’ consent to read out their data
. Joerg Schudrowitz, Social Media Lead, Central Europe, BSH Home Appliances

04:10PM

(CET)

Louisa Nicholls

Advisory Board Member

Associated Talks:

08:50AM - Day 1

View Data & Insights Chair’s Welcome

09:20AM - Day 2

View Influencer Marketing World Chair’s Welcome

View Full Info

Victorien Dalle

Brand & Digital Marketing Manager

Henkel

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 1

View Panel: Future Proofing your Digital Strategy

View Full Info

Mihai Irinel Popescu

Head of Digital Marketing & MarTech Influencer

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

View Full Info

Dominic Cleall

Chief Digital Officer

Portland Communications

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

View Full Info

Sander Nagtegaal

CEO

Unless

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

10:00AM - Day 2

View Panel: Data Marketing & Analytics – What do marketers need to know for 2022

View Full Info

Panel: Power of Data to Reach Customers in New Ways

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaign
  • Taking your personalization to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
Moderator: . Louisa Nicholls, Advisory Board Member,
. Victorien Dalle, Brand & Digital Marketing Manager, Henkel
. Mihai Irinel Popescu, Head of Digital Marketing & MarTech Influencer ,
. Dominic Cleall, Chief Digital Officer, Portland Communications
. Sander Nagtegaal, CEO, Unless

Day 2 - 22 November 2022

09:20AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Strategic Planning Masterclass for Growing your Business / Marketing Department

In this half-day hands-on masterclass, you’ll spend time understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects and ensuring each task counts for success towards those overall objectives. In this workshop, you’ll learn how to truly define your vision and values, and focus areas and how to break down objectives into projects and tasks that support your vision. We will answer questions like: What is a good KPI (Key Performance Indicators) to measure for your growing business/department? How do you measure alignment across the team and key stakeholders to increase growth success? How do you track your progress by developing valuable insight from your data?

 

Please download the workbooks to your laptop to complete during the masterclass—access resources in advance here. https://www.movingforwardsmallbusiness.com/dmwf-amsterdam/

 

Benefits of Attending Masterclass:

  • Higher Productivity – You’ll learn how to allocate resources more efficiently and effectively so you can do more in less time, giving you more time for yourself, your family, and all the other things you’re passionate about.
  • Better Results – You’ll get straightforward, practical guidance to boost your company’s performance across the board.
  • More Success – You’ll learn how to keep your key stakeholders happy and on board, which will lead to a better team, better revenue, and higher satisfaction across the board.
. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business