Day 1 - 21 November 2023
09:20AM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 1
View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2
View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Data & Insights Chair’s Welcome

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Chair’s Welcome – Data & Insights – 21 November
09:30AM
(CET)
Christian Steininger
Global Head of Behavioral Economics
Allianz

09:30AM - Day 1
View Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace

10:00AM - Day 1
View Panel: Adapting an agile approach to your Digital Strategy
Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace
10:00AM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 1
View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2
View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Data & Insights Chair’s Welcome

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Chris Mansson
Business Development Manager
Mobilexpense

10:00AM - Day 1
View Panel: Adapting an agile approach to your Digital Strategy
Christian Steininger
Global Head of Behavioral Economics
Allianz

09:30AM - Day 1
View Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace

10:00AM - Day 1
View Panel: Adapting an agile approach to your Digital Strategy
Zsuzsanna Blau
Global Head of Digital Demand and Campaign Management
Nokia

04:10PM - Day 1
View Panel: The Content Marketing Landscape and whats next?

10:00AM - Day 1
View Panel: Adapting an agile approach to your Digital Strategy
Koert Bakker
Head of Strategy & Insights
PwC

10:00AM - Day 1
View Panel: Adapting an agile approach to your Digital Strategy
Panel: Adapting an agile approach to your Digital Strategy
10:40AM
(CET)
Laura Murphy
CEO
Amplify Analytix

10:40AM - Day 1
View The AI Revolution: Marketers’ Greatest Ally or Adversary?

01:50PM - Day 1
View OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

11:20AM - Day 1
View A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

02:30PM - Day 2
View Panel: The marketing trends and tech paving the way to an innovative future
The AI Revolution: Marketers’ Greatest Ally or Adversary?
10:50AM
Morning Networking Break
11:30AM
(CET)
Robin De Wouters
Communication & Commercial Director
Federation of European Data & Marketing (FEDMA)
Beata Linz
Global CRM Director and Consultant
AdBirds

11:30AM - Day 1
View Fireside Chat: GDMA International email benchmark
Sean Barten
Customer Retention & Revenue Director
Spotler

11:30AM - Day 1
View Fireside Chat: GDMA International email benchmark
Fireside Chat: GDMA International email benchmark
12:00PM
(CET)
Richard Robinson
VP UKI & Northern Europe
Similarweb

12:00PM - Day 1
View How to Predict in an Unpredictable World
How to Predict in an Unpredictable World
12:30PM
(CET)
Bart Burggraaf
Partner
MediaGroup Worldwide

12:30PM - Day 1
View Your obsession with tracking is wrong
Your obsession with tracking is wrong
01:00PM
Lunch & Networking Break
02:00PM
(CET)
Lisa Zhao
Director, Digital Fundraising & Insights
Make-A-Wish International
David Nikolic
CEO
seoteam.io

02:00PM - Day 1
View Panel: The Era of Customer Centric Marketing
Nataliya Malhanova
Innovation and Marketing Communication Director
Avery Dennison Materials Group Europe

02:00PM - Day 1
View Panel: The Era of Customer Centric Marketing
Michelle Gitter
Performance Marketing and Retail Media Lead
Unilever

02:00PM - Day 1
View Panel: The Era of Customer Centric Marketing

11:50AM - Day 2
View Panel: Power to the Marketer: Omni-channel Marketing Strategy
Ricardo Acuña Martín
Digital Marketing Specialist, Heineken Experience
HEINEKEN International B.V.

02:00PM - Day 1
View Panel: The Era of Customer Centric Marketing
Panel: The Era of Customer Centric Marketing
02:40PM
Afternoon Networking Break
03:00PM
(CET)
Coen Olde Olthof
Founder
Junbi.ai

03:00PM - Day 1
View The Junbi Effect: Predictive, Easy and Remarkably Effective AI
The Junbi Effect: Predictive, Easy and Remarkably Effective AI
03:30PM
(CET)
Daniël Granja Baltazar
CRO specialist B2B, Vodafone Business
VodafoneZiggo

03:30PM - Day 1
View Using CRO and an MVP to validate your business ideas
Using CRO and an MVP to validate your business ideas
04:00PM
(CET)
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business

09:20AM - Day 1
View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2
View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1
View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2
View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1
View Data & Insights Chair’s Welcome

08:50AM - Day 1
View Social Media & Community Marketing Chair’s Welcome
Silvia Roman
Senior Product Marketing Manager
Booking.com

04:00PM - Day 1
View Panel: Exploring data driven marketing strategies in a cookies-less world
Tuhin Banik
CEO
ThatWare

04:00PM - Day 1
View Panel: Exploring data driven marketing strategies in a cookies-less world
Martina Karakoleva
Campaign Insights Manager Digital & Campaign Analytics – MI&A CoE
Philips

04:00PM - Day 1
View Panel: Exploring data driven marketing strategies in a cookies-less world
Panel: Exploring data driven marketing strategies in a cookies-less world
04:40PM
(CET)
Jutta Jakob
Head of Consumer Insights
Newzoo

04:40PM - Day 1
View Gaming in the Marketing Mix: From Insight to Impact