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Day 1 - 21 November 2023

09:20AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

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Chair’s Welcome – Data & Insights – 21 November

. Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
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09:30AM

(CET)

Christian Steininger

Global Head of Behavioral Economics

Allianz

Associated Talks:

09:30AM - Day 1

View Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace

    • Understand the foundational concepts of behavioral economics and its application in the digital space.
    • Grasp the unique aspects of online decision-making processes and identify key (cognitive) biases that influence online consumer decisions.
    • Realize the value of integrating behavioral economics in crafting a superior digital strategy.
    • Common Pitfalls and How to Avoid Them
. Christian Steininger, Global Head of Behavioral Economics, Allianz
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10:00AM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Chris Mansson

Business Development Manager

Mobilexpense

Associated Talks:

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

View Full Info

Christian Steininger

Global Head of Behavioral Economics

Allianz

Associated Talks:

09:30AM - Day 1

View Clicks, Choices, and Cognitive Biases: Navigating the Digital Marketplace

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

View Full Info

Zsuzsanna Blau

Global Head of Digital Demand and Campaign Management

Nokia

Associated Talks:

04:10PM - Day 1

View Panel: The Content Marketing Landscape and whats next?

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Koert Bakker

Head of Strategy & Insights

PwC

Associated Talks:

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Panel: Adapting an agile approach to your Digital Strategy

  • Preparing to succeed – how planning multiple digital strategies is key in ensuring an on-demand and flexible approach to solutions.
  • The importance of being reactive to keep audiences engaged.
  • Empowering the team through experimentation and analytics to challenge market trends and enable growth.
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Chris Mansson, Business Development Manager , Mobilexpense
. Christian Steininger, Global Head of Behavioral Economics, Allianz
. Zsuzsanna Blau, Global Head of Digital Demand and Campaign Management, Nokia
. Koert Bakker, Head of Strategy & Insights , PwC
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10:40AM

(CET)

Laura Murphy

CEO

Amplify Analytix

Associated Talks:

10:40AM - Day 1

View The AI Revolution: Marketers’ Greatest Ally or Adversary?

01:50PM - Day 1

View OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

11:20AM - Day 1

View A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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The AI Revolution: Marketers’ Greatest Ally or Adversary?

  1. Who are we?
  2. The Evolution of Marketing
  3. AI: Ally or Adversary
  4. AI Use Cases:

a). ML for website traffic forecasting

b). RL in bidding

c). Generative AI in Customer Service

. Laura Murphy, CEO, Amplify Analytix
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10:50AM

Morning Networking Break

11:30AM

(CET)

Robin De Wouters

Communication & Commercial Director

Federation of European Data & Marketing (FEDMA)

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Beata Linz

Global CRM Director and Consultant

AdBirds

Associated Talks:

11:30AM - Day 1

View Fireside Chat: GDMA International email benchmark

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Sean Barten

Customer Retention & Revenue Director

Spotler

Associated Talks:

11:30AM - Day 1

View Fireside Chat: GDMA International email benchmark

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Fireside Chat: GDMA International email benchmark

In this session, Robin de Wouters, Communication & Commercial Director Federation of European Data & Marketing (FEDMA), Beata Linz, Global CRM Director at AdBirds and Sean Barten, Customer Retention & Revenue Director at Spotler, will explore the recent email benchmark report which provides a baseline measurement for marketers on the efficiency of campaigns and dives into the latest trends in email marketing.

A must-attend session as we explore the trends, the insights and what’s next in email marketing.

Moderator: . Robin De Wouters, Communication & Commercial Director, Federation of European Data & Marketing (FEDMA)
. Beata Linz, Global CRM Director and Consultant , AdBirds
. Sean Barten, Customer Retention & Revenue Director , Spotler
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12:00PM

(CET)

Richard Robinson

VP UKI & Northern Europe

Similarweb

Associated Talks:

12:00PM - Day 1

View How to Predict in an Unpredictable World

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How to Predict in an Unpredictable World

The cost-of-living crisis appears to be deepening, with food, energy and fuel prices compounding the issues caused by global conflict and unrest. Consumers are concerned and their behaviours are changing. Organisations must rethink their strategies to better anticipate and adapt to these rapidly changing behaviours and spending habits, in order to survive, never mind thrive. Similarweb’s ‘State of Ecommerce’ report examines key industry insights covering: 1. Global consumer spending trends with a deep dive into the european market 2. Industry winners and losers when it comes to consumer web traffic 3. The impact of ‘Buy Now, Pay Later’ on conversion rates

. Richard Robinson, VP UKI & Northern Europe, Similarweb
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12:30PM

(CET)

Bart Burggraaf

Partner

MediaGroup Worldwide

Associated Talks:

12:30PM - Day 1

View Your obsession with tracking is wrong

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Your obsession with tracking is wrong

Many PPC and SEO professionals spend their days justifying their work by using tracking information that is, at best, misleading and, at worst, completely wrong. In this session, Bart Burggraaf, Partner at MediaGroup Worldwide, discusses the pitfalls of tracking, how we got into this mess and what to do about it (hint: it involves statistical analysis!).

3 Takeaways:

1. Understanding what the tracking data REALLY tells you
2. Understanding how we got to the point that we are tracking all the wrong things
3. Understanding how to get reliable, accurate data that measures actual incremental business

. Bart Burggraaf, Partner, MediaGroup Worldwide
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Lisa Zhao

Director, Digital Fundraising & Insights

Make-A-Wish International

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David Nikolic

CEO

seoteam.io

Associated Talks:

02:00PM - Day 1

View Panel: The Era of Customer Centric Marketing

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Nataliya Malhanova

Innovation and Marketing Communication Director

Avery Dennison Materials Group Europe

Associated Talks:

02:00PM - Day 1

View Panel: The Era of Customer Centric Marketing

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Michelle Gitter

Performance Marketing and Retail Media Lead

Unilever

Associated Talks:

02:00PM - Day 1

View Panel: The Era of Customer Centric Marketing

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

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Ricardo Acuña Martín

Digital Marketing Specialist, Heineken Experience

HEINEKEN International B.V.

Associated Talks:

02:00PM - Day 1

View Panel: The Era of Customer Centric Marketing

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Panel: The Era of Customer Centric Marketing

  • Customer Centricity is here to stay but why do businesses need to take it seriously in their strategies
  • Exploring the impact of actionable insights and understanding your customers
  • Why is being transparent about data and processes to support customer retention
  • The impact wider afield – customer service, product and sales departments
Moderator: . Lisa Zhao, Director, Digital Fundraising & Insights, Make-A-Wish International
. David Nikolic, CEO , seoteam.io
. Nataliya Malhanova, Innovation and Marketing Communication Director, Avery Dennison Materials Group Europe
. Michelle Gitter, Performance Marketing and Retail Media Lead, Unilever
. Ricardo Acuña Martín, Digital Marketing Specialist, Heineken Experience , HEINEKEN International B.V.
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02:40PM

Afternoon Networking Break

03:00PM

(CET)

Coen Olde Olthof

Founder

Junbi.ai

Associated Talks:

03:00PM - Day 1

View The Junbi Effect: Predictive, Easy and Remarkably Effective AI

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The Junbi Effect: Predictive, Easy and Remarkably Effective AI

In this powerful session, you will immediately discover:
– The secrets of a decade of Neuro Marketing Tests and what they teach us about creating highly effective ads.
– The three main pitfalls why your current ads don’t work, and how you can – understand and protect your media investment using Google AI.
– What you should get right and how to fix this using Junbi.ai with proven easy-to-follow results.
If you are investing in YouTube video Ads, we guarantee the quickest way ever to a budget win for your 2024 Ads. Learn how to save money today, grow your reach, and predictably win.”

. Coen Olde Olthof, Founder, Junbi.ai
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03:30PM

(CET)

Daniël Granja Baltazar

CRO specialist B2B, Vodafone Business

VodafoneZiggo

Associated Talks:

03:30PM - Day 1

View Using CRO and an MVP to validate your business ideas

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Using CRO and an MVP to validate your business ideas

  • Understanding MVP approaches and how it can help validate your product or next service idea
  • Exploring the importance of CRO and how it can increase your chances of success
  • Tips for identifying and fixing roadblocks in the conversion funnel
  • Best ways to test and measure the success of combined MVP and CRO tools
  • Best practice examples of successful products and services that have utilized MVP and CRO techniques

 

. Daniël Granja Baltazar, CRO specialist B2B, Vodafone Business, VodafoneZiggo
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04:00PM

(CET)

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Data & Insights – 21 November

09:20AM - Day 2

View Generative Ai & Marketing Chair’s Welcome

02:40PM - Day 1

View Community Management – Building A Strategy That Will Help You Humanize Your Brand

09:20AM - Day 2

View Strategic Planning Masterclass for Growing your Business / Marketing Department

08:50AM - Day 1

View Data & Insights Chair’s Welcome

08:50AM - Day 1

View Social Media & Community Marketing Chair’s Welcome

View Full Info

Silvia Roman

Senior Product Marketing Manager

Booking.com

Associated Talks:

04:00PM - Day 1

View Panel: Exploring data driven marketing strategies in a cookies-less world

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Tuhin Banik

CEO

ThatWare

Associated Talks:

04:00PM - Day 1

View Panel: Exploring data driven marketing strategies in a cookies-less world

View Full Info

Martina Karakoleva

Campaign Insights Manager Digital & Campaign Analytics – MI&A CoE

Philips

Associated Talks:

04:00PM - Day 1

View Panel: Exploring data driven marketing strategies in a cookies-less world

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Panel: Exploring data driven marketing strategies in a cookies-less world

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build  KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform
Moderator: . Jimmy Newson, Founder, Jimmy Newson Consulting | Moving Forward Small Business
. Silvia Roman, Senior Product Marketing Manager , Booking.com
. Tuhin Banik, CEO, ThatWare
. Martina Karakoleva, Campaign Insights Manager Digital & Campaign Analytics – MI&A CoE, Philips
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04:40PM

(CET)

Jutta Jakob

Head of Consumer Insights

Newzoo

Associated Talks:

04:40PM - Day 1

View Gaming in the Marketing Mix: From Insight to Impact

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Gaming in the Marketing Mix: From Insight to Impact

Gaming is now the world’s most popular pastime, with younger consumers dedicating more time to it than any other form of entertainment. Explore why gaming should be a fundamental part of your marketing strategy. Understand the diverse gaming audiences, including those challenging to reach through traditional channels, and the opportunities they offer to brands. Learn what a successful integration looks like and what it can achieve for your brand

. Jutta Jakob, Head of Consumer Insights, Newzoo
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