Day 1 - 23 November 2021

08:50AM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Digital Experience & Ecommerce Strategy – 24 November

08:50AM - Day 1

View Chair Welcome – Data & Insights – 23 November

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Chair Welcome – Data & Insights – 23 November

. Courtney Cesari, President, Columbia Alumni Association (CAA) of London
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09:00AM

(CET)

Joerg Schudrowitz

Digital Innovation Manager

BSH Home Appliances Corporation

Associated Talks:

09:00AM - Day 1

View Innovative Audience Targeting with Geo-Tracking and App Usage Data

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Innovative Audience Targeting with Geo-Tracking and App Usage Data

  • The “innocent” smartphone passes on almost your entire life.
  • It allows to analyze Micro-Data and to get insights of customer behavior for precise targeting.
  • Addressing the right customer at the right time based on his interests, app-usage and geo-location.
  • Identifying the customers’ needs before he knows them himself.
  • Understanding the consumer to the fullest and deriving look-a-like audiences for better and focused targeting.
  • Scary and fascinating at the same time.
. Joerg Schudrowitz, Digital Innovation Manager, BSH Home Appliances Corporation
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09:30AM

(CET)

Francesco D’Orazio

Founder & CEO

Pulsar

Associated Talks:

09:30AM - Day 1

View Fireside Chat: How Twitch Takes a Community-First Approach to marketing: Turning Real-time Insights into Real-Time Action

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Monica Hu

Director of Social and Community Marketing EMEA

Twitch

Associated Talks:

09:30AM - Day 1

View Fireside Chat: How Twitch Takes a Community-First Approach to marketing: Turning Real-time Insights into Real-Time Action

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Fireside Chat: How Twitch Takes a Community-First Approach to marketing: Turning Real-time Insights into Real-Time Action

While gaming is in Twitch’s DNA, the service has long been far more than that. From music fans to sports enthusiasts, fitness fanatics to foodies, communities form around shared passions each and every day on Twitch. So how does a community- and audience-first marketing team keep on top of these evolving and dynamic interests?

Key takeaways:

  • Understanding and unlocking the value of audience insights in marketing
  • How to interpret signals in the audience and social intelligence
  • How to set up a scalable system for good reactive marketing that tap into the cultural zeitgeist
. Francesco D’Orazio, Founder & CEO, Pulsar
. Monica Hu, Director of Social and Community Marketing EMEA, Twitch
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10:00AM

(CET)

Rein Hintzen

Founder and Managing Director

Horizonteer

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Ecesu Erol

CXO

Unless

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Jennifer Shaw-Sweet

EMEA Lead B2B Institute 

LinkedIn

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Svetlana Tokunova

Customer Marketing Manager EMEA

Glass/De Ruiter

Associated Talks:

12:30PM - Day 1

View Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

10:00AM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Jorne Korzelius

Head of Marketing Fitbit for Northern Europe

Google

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

  • Exploring the importance of customer-centric approaches to strategies in marketing and remain relevant to your customers
  • How to truly understand your customers with insights & data-driven approaches
  • Reviewing the importance for brands to be transparent about data, their processes and how it affects the end user
  • The impact wider afield – marketing, sales, product, and insights departments
Moderator: . Rein Hintzen, Founder and Managing Director, Horizonteer
. Ecesu Erol, CXO, Unless
. Jennifer Shaw-Sweet, EMEA Lead B2B Institute , LinkedIn
. Svetlana Tokunova, Customer Marketing Manager EMEA , Glass/De Ruiter
. Jorne Korzelius, Head of Marketing Fitbit for Northern Europe, Google
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10:40AM

(CET)

Nora Gonzalez

Head of Enterprise & Content Marketing

Sendinblue

Associated Talks:

10:40AM - Day 1

View Accelerate your growth with more powerful marketing campaigns using Sendinblue

12:30PM - Day 1

View OnDemand: Accelerate your growth with more powerful marketing campaigns using Sendinblue

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

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Accelerate your growth with more powerful marketing campaigns using Sendinblue

  • Leveraging email, the most profitable marketing channel
  • GDPR compliance and email deliverability
  • Marketing automation and email API
  • Sendinblue’s core features and benefits
. Nora Gonzalez, Head of Enterprise & Content Marketing, Sendinblue
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11:20AM

(CET)

Laura Murphy

CEO

Amplify Analytix

Associated Talks:

01:50PM - Day 1

View OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

11:20AM - Day 1

View A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

  • Solving for the intricacy in today’s multi-channel marketing world with the help of data
  • Optimizing cross-channel and channel level ROAS in an automated data-driven way
  • Examples
. Laura Murphy, CEO, Amplify Analytix
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11:30AM

(CET)

Carolina Miodownik

Global Digital Marketing Manager

AkzoNobel

Associated Talks:

11:30AM - Day 1

View Marketing Automation: bringing data to the heart of your marketing strategy

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Marketing Automation: bringing data to the heart of your marketing strategy

. Carolina Miodownik, Global Digital Marketing Manager, AkzoNobel
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12:00PM

(CET)

Joseph Byrne

Principal Solutions Engineer, CIPP/E, CIPM, CIPT

OneTrust

Associated Talks:

09:30AM - Day 1

View OnDemand: Preparing For The End of Third-Party Cookies

12:00PM - Day 1

View Trust is the New Currency: The Value of First-Party Data Capture

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Trust is the New Currency: The Value of First-Party Data Capture

This session will focus on building trust with audiences through an evolved marketing strategy rooted in privacy. We’ll dive into how to make data more impactful, use privacy and transparency as a brand element, and drive audience engagement.

  • The Changing Marketers’ Landscape
  • What is Zero Party Data and how to capture it
  • Thinking about the whole data lifecycle
. Joseph Byrne, Principal Solutions Engineer, CIPP/E, CIPM, CIPT, OneTrust
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12:30PM

(CET)

Svetlana Tokunova

Customer Marketing Manager EMEA

Glass/De Ruiter

Associated Talks:

12:30PM - Day 1

View Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

10:00AM - Day 1

View Panel: Exploring the opportunities for success with customer-centricity & data driven strategies

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Presentation from Svetlana Tokunova Customer Marketing Manager Customer Marketing Manager EMEA Glass/De Ruiter

. Svetlana Tokunova, Customer Marketing Manager EMEA , Glass/De Ruiter
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02:00PM

(CET)

Austra Kase

Sales & Marketing Representative

Albacross

Associated Talks:

12:40PM - Day 1

View OnDemand: Creating meaningfulness for the modern B2B buyer

02:00PM - Day 1

View Creating meaningfulness for the modern B2B buyer

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Jan Benedikt Mundorf

Team Lead Revenue Development

Albacross

Associated Talks:

12:40PM - Day 1

View OnDemand: Creating meaningfulness for the modern B2B buyer

02:00PM - Day 1

View Creating meaningfulness for the modern B2B buyer

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Creating meaningfulness for the modern B2B buyer

Two sides of the Revenue Team dig into the complexity of today’s B2B buyer journey. Together we discuss how to create relevancy, push through the noise, and engage in meaningful conversations.

. Austra Kase, Sales & Marketing Representative, Albacross
. Jan Benedikt Mundorf, Team Lead Revenue Development, Albacross
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02:30PM

(CET)

Patrick Layer

Head of Growth

Backbase

Associated Talks:

02:30PM - Day 1

View How to leverage Account Based (Marketing) Strategies for Growth

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How to leverage Account Based (Marketing) Strategies for Growth

. Patrick Layer, Head of Growth, Backbase
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Day 2 - 24 November 2021

09:30AM

(CET)

Joris Garritsen

Executive Director Transformation & Digital

MediaCom NL

Associated Talks:

02:30PM - Day 1

View Leadership tactics in digital transformation

09:30AM - Day 2

View The new world of digital environments

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The new world of digital environments

The Covid pandemic caused a snowball of direct & indirect slipstream effects changing the digital marketing space for good. Practices that originated in ‘digital environments’ are earning their place in the way business is run.

This sped-up evolution of consumer behavior and technology has massively influenced aspects like: product offering, client satisfaction and creative experiences. With data as the glue that binds and drives the entire marketing ecosystem. At the same time, it’s (real) people who are driving these systems, causing a change in skillsets, moving to automation and interpretation.

The rules of the Digital Marketing game have been changed. What’s more, our current situation has created a maelstrom of contradictory forces it activated in Digital Marketing. Chief among them: Everything-E/E-commerce versus Privacy & Human interaction versus AI/machine learning.

. Joris Garritsen, Executive Director Transformation & Digital , MediaCom NL
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10:00AM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

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Sander Nagtegaal

CEO

Unless

Associated Talks:

10:00AM - Day 2

View Panel: Data Marketing & Analytics – What do marketers need to know for 2022

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Mihai-Irinel Popescu

Head of Digital Marketing

Esprit,

Associated Talks:

10:00AM - Day 2

View Panel: Data Marketing & Analytics – What do marketers need to know for 2022

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Vesselina Markova

Brand Partnerships Lead - E-Commerce & Multi-Channel DACH & NL

Tik Tok

Associated Talks:

10:00AM - Day 2

View Panel: Data Marketing & Analytics – What do marketers need to know for 2022

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Mazen Mroue

Former Head of Global Digital Media and Martech

Associated Talks:

10:00AM - Day 2

View Panel: Data Marketing & Analytics – What do marketers need to know for 2022

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Panel: Data Marketing & Analytics – What do marketers need to know for 2022

  • The importance of integrating different sources of data into campaigns
  •  Taking your personalisation to the next level via customer data
  •  How to translate Big Data into insights
  • The Cookie-less World how to be ready for the change
Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Sander Nagtegaal, CEO, Unless
. Mihai-Irinel Popescu, Head of Digital Marketing, Esprit,
. Vesselina Markova, Brand Partnerships Lead - E-Commerce & Multi-Channel DACH & NL, Tik Tok
. Mazen Mroue, Former Head of Global Digital Media and Martech,
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10:40AM

(CET)

Mark Bakker

Regional Lead - Benelux

H2O.ai

Associated Talks:

10:40AM - Day 2

View Building an AI-powered Marketing Strategy: the Road to Success for a modern-day CMO

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Building an AI-powered Marketing Strategy: the Road to Success for a modern-day CMO

We live in an era of connection and the consumer marketplace is no exception. Businesses are expected to not just meet the needs of customers, but proactively anticipate and exceed them. Today’s marketplace is constantly changing and organisations should adapt by applying Artificial Intelligence (AI) to make the necessary changes to survive and innovate.As consumer expectations change, competition becomes more advanced and data gets more detailed, Chief Marketing Officers (CMOs) are under immense pressure to utilise AI in their approach to marketing. During this session, we will speak about what the challenges are for a modern-day CMO applying AI to create stronger, more authentic interactions with customers, and effectively using technologies to capitalize on data for insights-driven results. We will speak about different methods which can make your AI systems faster and valuable towards a hyper-personalised and AI-powered marketing strategy. Join this session and learn all about :

  • Speeding up decisions with personalised AI apps for and about customers
  • Why to use AutoML to respond on fast changing behavior of data and customers
  • Machine Learning Interpretation for Marketing Attribution
. Mark Bakker, Regional Lead - Benelux, H2O.ai
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11:20AM

(CET)

Evelien Molenaar

Sales Manager

Qualifio

Associated Talks:

11:20AM - Day 2

View How major brands are using interactive content to optimize their data collection strategies

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How major brands are using interactive content to optimize their data collection strategies

  • Learn how to collect data across all your digital channels thanks to interactive content
  • Find out how other major brands are using interactive marketing campaigns to engage with their audiences
  • Discover how to engage, grow, retain, qualify and monetise your digital communities
. Evelien Molenaar, Sales Manager, Qualifio
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11:30AM

(CET)

Sandra Dotan

Head of Content

idealo travel

Associated Talks:

11:30AM - Day 2

View The journey to a customer centric product

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The journey to a customer centric product

. Sandra Dotan, Head of Content , idealo travel
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12:00PM

(CET)

Sanne Rabenberg

Digital Marketing Manager

Fabienne Chapot

Associated Talks:

12:00PM - Day 2

View How to create a data-driven email marketing strategy – moving from one-size fits all to customer segments

02:30PM - Day 2

View Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

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How to create a data-driven email marketing strategy – moving from one-size fits all to customer segments

. Sanne Rabenberg, Digital Marketing Manager, Fabienne Chapot
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12:30PM

(CET)

Frans Riemersma

Founder

Martech Tribe

Associated Talks:

12:30PM - Day 2

View Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models

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Three things to get MarTech right- MarketingOps, Must-have technology and Customer Data Models

. Frans Riemersma, Founder, Martech Tribe
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02:00PM

(CET)

Ben Fuschillo

Head of Digital Optimization - Benelux

Wolters Kluwer

Associated Talks:

02:00PM - Day 2

View How AI transformation is impacting change leadership

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How AI transformation is impacting change leadership

. Ben Fuschillo, Head of Digital Optimization - Benelux , Wolters Kluwer
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02:30PM

(CET)

Joris Garritsen

Executive Director Transformation & Digital

MediaCom NL

Associated Talks:

02:30PM - Day 1

View Leadership tactics in digital transformation

09:30AM - Day 2

View The new world of digital environments

View Full Info

Jan Benedikt Mundorf

Team Lead Revenue Development

Albacross

Associated Talks:

12:40PM - Day 1

View OnDemand: Creating meaningfulness for the modern B2B buyer

02:00PM - Day 1

View Creating meaningfulness for the modern B2B buyer

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Laura Murphy

CEO

Amplify Analytix

Associated Talks:

01:50PM - Day 1

View OnDemand: A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

11:20AM - Day 1

View A digital marketer’s best friend in a multi-channel reality: Optimizing marketing spend with AI

02:30PM - Day 2

View Panel: The marketing trends and tech paving the way to an innovative future

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Panel: The marketing trends and tech paving the way to an innovative future

  • Which marketing trends will be pivotal for innovation for the next year?
  • Reviewing the latest disruptive technologies and what are worth investing in your strategies.
  • How to integrate new tech to shape consumer experience for the future.
  • How to lead innovation in your team and across your organisation.
Moderator: . Joris Garritsen, Executive Director Transformation & Digital , MediaCom NL
. Jan Benedikt Mundorf, Team Lead Revenue Development, Albacross
. Laura Murphy, CEO, Amplify Analytix
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