Day 1 - 24 November 2020

08:00AM

Registration Open

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View Digital Experience & eCommerce Strategy – Chair’s Welcome & Opening Remarks

08:50AM - Day 2

View Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

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Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Connecting the Consumer Experience through Digital Transformation

  • Delivering connected, personalized experiences for customer, partners & employees
  • Understanding that the consumer wants it all but how to deliver top business priorities
  • Reducing friction & creating a connected experience
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09:30AM

Widen Keynote

Session overview coming soon


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10:00AM

Panel: 2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
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10:40AM

Adverity Keynote

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11:10AM

Data & Disruptive Tech Sponsor Quick Fire Presentation

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11:25AM

Morning Networking Break

12:00PM

Embracing the Three A’s: Analytics, AI & Automation in your Marketing Strategy

  • Tailoring outreach to connect with customers seamlessly at the right place & right time
  • Stripping back to basic – understanding customer needs and how to engage with your insights
  • Why will the three A’s will enhance your campaigns but create 1:1 customer connections
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12:30PM

Netbase Keynote

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01:00PM

Lunch & Networking Break

02:00PM

The Age of Agile Marketing

We all know how digital technology allows marketers to engage in new ways to meet customers’ needs far more effectively. But Agile, in the marketing context, means using data and analytics to continuously source opportunities or solutions to problems in real-time. To be effective though marketing and supporting functions need to work together to be agile: Simply put: if you’re not agile all the way, then you’re not agile.

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02:30PM

Panel: Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioral targeting
  • Understanding your data and how to organize, analyze and apply that data to better marketing efforts
  • How to use insights to accelerate customer understanding & campaigns
  • How a data-driven open untapped growth in customer personalization, experience, product development & brand clarity
  • Choosing a data management platform
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03:10PM

Brandwatch Keynote

Session outline coming soon…


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03:40PM

Mobile Transformation – Your Journey to a Better Web

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04:10PM

Afternoon Networking Break

04:30PM

Panel: Building Diverse Teams for Innovation

  • Reviewing the digital changes, challenges and opportunities marketers will face in the next five years
  • Understand how global companies transformed into innovation-led businesses
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Understand how managers can foster a culture of experimentation
  • Creating a culture in which risk-taking is acceptable
  • How to prepare your team for the coming wave of new technologies in digital marketing?
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05:10PM

Building an Effective SEO Strategy

Building an effective SEO strategy that covers the 4 pillars for success. This session will overview key strategies for 2020 across SEO from technical, content, onsite  SEO and offsite SEO.

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05:45PM

Networking Drinks

07:00PM

End of Day One at DMWF Europe

Day 2 - 25 November 2020

08:30AM

Registration Opens

09:20AM

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

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Data & Disruptive Tech – Chair’s Welcome & Opening Remarks

Moderator: . Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
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09:30AM

Power of Data to Reach Customers in New Ways

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10:00AM

Panel: Examining Your Digital Marketing Strategy for 2020

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
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10:40AM

Data & Disruptive Tech Morning Sponsor

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11:10AM

Morning Networking Break

11:45AM

Data & Disruptive Tech Sponsor Quick Fire Presentation

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12:00PM

Opportunities & Future of Voice Based Marketing

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12:30PM

Lunch & Networking Break

01:30PM

Disruptive Tech and Transforming your Marketing Strategy

  • Assess disruptive tech that is available and implications for marketing
  • What is hype and what tech will transform your marketing strategy
  • Overviewing how disruptive tech and transform CX
  • Which tech trends really need to be considered for the next 5 years
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02:00PM

AI for Individualised Customer Experiences

  • Opening the door to AI-driven customer experience
  • Powering personalization in all your campaigns
  • Enhancing Customer service for the future
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02:30PM

DMWF Partner Panel Discussion

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03:30PM

End of DMWF Europe