Day 1

19 September 2018

Data, Disruptive Tech & UX

08:50AM

Chair’s Welcome & Opening Remarks

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

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. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities

09:00AM

132 years & still innovating: Digital Transformation at Coca Cola

Sabina Van Wijk

Head of Digital Marketing

Coca Cola

Associated Talks:

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  • Embracing new eras – “Saying hello to Alexa”
  • Moving to fully encompassing digital campaigns
  • Maintaining your brand identity whilst exploring, piloting & implementing new digital innovations
  • Building your future customer experience with new technology
. Sabina Van Wijk, Head of Digital Marketing , Coca Cola

09:30AM

How to Promote Your Product Using Thematic Campaigns: SEMrush Case Study

Nadia Nazarova

Product Manager

SEMrush

Associated Talks:

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Public holidays and special occasions are always a good reason to spice up your marketing with some fun ideas. Entertaining your audience, while driving some extra traffic to your website  doesn’t it sound convincing? In my presentation I am going to share with you some ideas I came up with in my marketing campaigns, showing you which of them worked best and which failed, and why. I’ll also be talking about the cheapest and quickest ways to entertain your users and get them to know your product better.

. Nadia Nazarova, Product Manager, SEMrush

10:00AM

Panel: Data Marketing & Analytics Trends for 2018 & Beyond

Finn Raben

Director General

ESOMAR

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Thomas Cochin

Co-Founder

ByPath

Associated Talks:

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Oytun Sengal

Head of Europe

Segmentify

Associated Talks:

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Corinna Stefani

Director CRM Sky Ticket

Sky Deutschland Fernsehen GmbH & Co. KG

Associated Talks:

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Sander Bosch

Global CMI Manager Digital Insights

The HEINEKEN

Associated Talks:

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Anneke Quinn-de Jong

Senior Market Intelligence Manager Brand Creation

Philips

Associated Talks:

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  • The importance of integrating different sources of data into campaigns
  •  Taking your personalisation to the next level via customer data
  •  How to translate Big Data into insights
  • The GDPR – navigating the challenges and opportunities
Moderator: . Finn Raben, Director General, ESOMAR
. Thomas Cochin, Co-Founder , ByPath
. Oytun Sengal, Head of Europe, Segmentify
. Corinna Stefani, Director CRM Sky Ticket, Sky Deutschland Fernsehen GmbH & Co. KG
. Sander Bosch, Global CMI Manager Digital Insights, The HEINEKEN
. Anneke Quinn-de Jong, Senior Market Intelligence Manager Brand Creation, Philips

10:40AM

GDPR for Marketing Teams: How to Tackle Consent and Preference Management

Kevin Kiley

Vice President of Sales & Business Development 

OneTrust

Associated Talks:

10:40AM - Day 1

View Keynote: OneTrust

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Consent is an active area that marketers are currently struggling with under The General Data Protection Regulation (GDPR) and ePrivacy, but the value it brings to data subjects is insurmountable. Consent impacts both B2B and B2C marketing activities, as well as deeper business activities that may require consent such as automatic decision making, processing special categories of data or cross-border data transfers. This session will help marketers clarify why consent is so unique under the GDPR, when you do (and don’t) need consent and practical case studies of how to tackle consent, re-consent and preference management in practice.

. Kevin Kiley, Vice President of Sales & Business Development , OneTrust

10:55AM

Networking Break

11:45AM

How to Tap into the World’s Largest Focus Group?

Haim Vatury

Partner Manager, Data Enterprise Solutions EMEA

Twitter

Associated Talks:

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. Haim Vatury, Partner Manager, Data Enterprise Solutions EMEA, Twitter

12:15PM

Artificial Intelligence: Your Route to Better Consumer Insights

Yugen Moodley

Sr. Sales Executive

Crimson Hexagon

Associated Talks:

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The most popular opinion about artificial intelligence is that robots will take over our jobs or worse. But AI isn’t about scary robots from the future. Artificial intelligence can help businesses uncover consumers and social insights to make better business decisions right now. In our presentation ‘Artificial Insights: Your Better Route to Consumer Insights’ we’ll explore a few ways AI is already helping brands improve their bottom line and how it is enabling Crimson Hexagon to deliver real value to our users.

. Yugen Moodley, Sr. Sales Executive, Crimson Hexagon

12:45PM

How Digital Innovation will Impact the Path to Purchase

Sarah Papamichalis

Global Digital Innovation Director of Male Grooming

Philips

Associated Talks:

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  • New Business models, and how they are disrupting how brands have traditionally sold in the past
    • Case Study from Philips Male Grooming
  • Looking East –  how digital innovation (new technologies and marketing) in the East (China) is influencing the digital West
. Sarah Papamichalis, Global Digital Innovation Director of Male Grooming , Philips

01:15PM

Networking Lunch

02:15PM

How to do Justice with your Crawl Budget?

Nitin Manchanda

Global Head of SEO

Trivago

Associated Talks:

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  • What’s crawl budget?
  • How do we waste it unknowingly?
  • How to use crawl budget wisely?
. Nitin Manchanda, Global Head of SEO, Trivago

02:45PM

Panel: Digital Transformation to Optimise the Customer Journey

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

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Jasper de Windt

Privacy Consultant

OneTrust

Associated Talks:

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Uwe Budowsky

Managing Director European Business

Graphika

Associated Talks:

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Katharina Mybes

Head of CRM Sky Ticket

Sky Deutschland Fernsehen GmbH & Co. KG

Associated Talks:

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Johan Switzer

E-Commerce & Country Manager France

Body & Fit

Associated Talks:

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Michał Szaniecki

Marketing Director

Volkswagen Group

Associated Talks:

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The importance of customer centricity within digital transformation
  • How disruptive technology can enhance and influence Digital Transformation across marketing, sales, product, and insights departments
Moderator: . Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
. Jasper de Windt, Privacy Consultant, OneTrust
. Uwe Budowsky, Managing Director European Business, Graphika
. Katharina Mybes, Head of CRM Sky Ticket, Sky Deutschland Fernsehen GmbH & Co. KG
. Johan Switzer, E-Commerce & Country Manager France, Body & Fit
. Michał Szaniecki, Marketing Director, Volkswagen Group

03:25PM

Growing a Culture of Innovation

Hazjier Pourkhalkhali

Global Head of Strategy

Optimizely

Associated Talks:

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  • Understand why and how global companies transform into innovation-led businesses
  • Learn from key case studies from leading retailers
  • Understand how management can foster a culture of experimentation
  • See benchmarks on the most powerful behaviors in digital experimentation
. Hazjier Pourkhalkhali, Global Head of Strategy, Optimizely

03:55PM

Networking Break

04:40PM

The Future of ‘Voice’ Alexa

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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. Irv, Co Founder & Creative Strategist, KEMOSABE

05:10PM

Using Design to Create Brand Experience for Digital; Eurosport Case Studies

David Bernard-Bret

Senior Director - Marketing & Brand Strategy

Eurosport

Associated Talks:

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  • What are your customers saying?
  • Using social media to understand UX
  • How personalization and simplifying the experience is essential in creating lasting relationships with consumers
  • Wake Up Call case study
. David Bernard-Bret, Senior Director - Marketing & Brand Strategy, Eurosport

05:40PM

Networking Drinks & Close of Conference

Day 2

20 September 2018

Data, Disruptive Tech & UX

09:20AM

Chair’s Welcome & Opening Remarks

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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. Irv, Co Founder & Creative Strategist, KEMOSABE

09:30AM

Centralising your Digital Strategy to Stay Ahead; An Inside Look at Airbus

Thierry Collin

Head of Digital Media

Airbus Defence & Space

Associated Talks:

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  • Translating your vision into a clear and structured strategy
  • How to utilise and simplify your platform approach to enhance content lifecycle
  • Using an audience-centric strategy for digital comms to strengthen your brand
  • No more silos! The importance of collaboration and transparency
. Thierry Collin, Head of Digital Media, Airbus Defence & Space

10:00AM

We use “clicks” to Measure Success, but Should We?

Miquel Matthys

Group Project Manager Online Advertising

Bisnode

Associated Talks:

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A click is not the same thing as a conversion, so why do we use clicks to measure the performance of our campaigns? Do you really want 13-year-old boys to “like” your Tesla video? Well, maybe that helps to build your brand but ideally you want to target consumers who actually have the disposable income required to buy your product. Marketing managers are addicted to clicks, but this addiction only serves the needs of the online advertising giants who got where they are now by making their shareholders rich – not by creating the best targeted ads. Join Bisnode’s Miquel Matthys as he explains why and how you should kick the click habit.

. Miquel Matthys, Group Project Manager Online Advertising, Bisnode

10:30AM

Networking Break

11:20AM

Panel: The Future of Digital Marketing: Creating Smarter Campaigns with the Latest Tech

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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  • Using MarTech for smarter marketing & elevated customer experiences
  • Effectively using VR, AR, AI chatbots, interactive video and 360 within campaigns
  • Driving consumers to purchase with behind-the-scenes technology
  • How will changing consumer interactions with products, services and environments transform consumption of everyday products and experiences?
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Tom Bagnall, Group Director of Insights, VEON
. Hugo Pereira, VP Global Marketing & Growth, EVBox

12:00PM

Digital Strategy: The transformation from Traditional to Tech

Tighe Wall

Head of Digital Strategy and Transformation

E.ON

Associated Talks:

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  • Getting to the next level: Changing the mind-set and the organization
  • How to set organizational goals for business improvement?
  • An environment for innovation and personalization – choosing a DMP or any technology
. Tighe Wall, Head of Digital Strategy and Transformation, E.ON

12:30PM

What will an Agency of the Future look like?

Rajiv Dingra

Founder & CEO

WAT Consult

Associated Talks:

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Session Overview: Data, AI, IOT, AR/VR and Programmatic technologies are disrupting the marketing and advertising space. Global advertising networks are failing to see growth. In such a scenario what does the future of the Advertising and Marketing Agency of the future look like?

. Rajiv Dingra, Founder & CEO, WAT Consult

12:45PM

Bridging the Gap between Online and Offline Commerce

Dariusz Macina

Managing Director

Making Waves

Associated Talks:

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  • How to bridge the gap between online and in-store brand experience?
  • How to offer a fully connected Product Experience?
  • How to create a single and unified digital profile of your buyers?
. Dariusz Macina, Managing Director, Making Waves

01:00PM

Networking Lunch

02:15PM

On the way to Zero UI

Andrey Malyy

Global Head of ITS Innovation

Sanofi

Associated Talks:

02:15PM - Day 2

View On the way to Zero UI

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  • Is Zero UI “the new black”? Can “natural” user interfaces remove screens?
  • What does it mean for the future of design? Additional skills to acquire.
  • Key elements to consider Implementing Zero UI in regulated industry – lessons learned.
. Andrey Malyy, Global Head of ITS Innovation, Sanofi

02:45PM

Panel: Examining the Customer Journey; How Great UX Impacts ROI

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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Ingrid Halters

Design Director

Elsevier

Associated Talks:

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Federica Foroni Lo Faro

Directeur Marketing & Ecommerce

BrightPensioen

Associated Talks:

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Giorgos Mazarakis

Director Commerce

Travix International

Associated Talks:

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  • Good UX is no longer a luxury – it’s a customer expectation
  • Gaining trust, brand recognition and retention
  • Understanding bounce-rate – where are you losing your customers?
  • Fix what you have, or start over?
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Ingrid Halters, Design Director , Elsevier
. Federica Foroni Lo Faro, Directeur Marketing & Ecommerce, BrightPensioen
. Roel Verhagen, Head of Commerce, Eurail.com
. Giorgos Mazarakis, Director Commerce, Travix International

03:55PM

Close of Conference