Day 1 - 25 November 2019

Data & Disruptive Tech

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Haim Vaturi

Senior Partner Manager, Data Enterprise Solutions

Twitter

Associated Talks:

09:00AM - Day 1

View Twitter Opening Keynote

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Twitter Opening Keynote

. Haim Vaturi, Senior Partner Manager, Data Enterprise Solutions, Twitter
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09:30AM

Morning Sponsor Presentation 8 – Day 1

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10:00AM

Panel: Examining Your Digital Marketing Strategy for 2019

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
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10:40AM

Morning Sponsor Presentation 5 – Day 1

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11:10AM

Networking Break

12:00PM

Voice Powered Search – Optimising Your SEO and Online Presence

  • A new way of reaching your customers where they already exist
  • Optimising your product/service for conversational, voice search queries
  • Exploring conversational keywords
  • The impact of a well-structured data markup
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12:30PM

Lunchtime Sponsor Presentation 9 – Day 1

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01:00PM

Monika Matuszewska

Digital Manager | Professional Products Division

L’Oréal

Associated Talks:

01:00PM - Day 1

View Technology is Beautiful and Beauty is High-Tech

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Technology is Beautiful and Beauty is High-Tech

A story of digital transformation: the journey of the world leader in beauty from hero products, through iconic brands to innovative digital services. As data and technology are becoming increasingly important in the health and beauty world, L’Oréal embarked on a quest to provide value through technologies such as AR face-rendering, keeping in mind to always link the services to its products, in order to fulfill its mission of providing beauty to all. How did L’Oréal turn data into a business opportunity by anticipating emerging trends and building innovative digital services?

. Monika Matuszewska, Digital Manager | Professional Products Division, L’Oréal
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01:30PM

Networking Lunch

02:30PM

Conor Murray

Regulatory & Public affairs Director

egta

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Matt Nixon

Founder and Analytics Director

Molzana

Associated Talks:

02:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaign
  • Taking your personalization to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
Moderator: . Conor Murray, Regulatory & Public affairs Director, egta
. Matt Nixon, Founder and Analytics Director , Molzana
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03:10PM

Afternoon Sponsor Presentation 10 – Day 1

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03:40PM

Delivered your Digital Transformation Road Map – Now What?

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04:00PM

Networking Break

04:30PM

Afternoon Sponsor Presentation 10 – Day 1

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04:45PM

Clint White

President & Founder

WiT Media Inc

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Beltran Dobao

Head of Global Marketing & Growth

EVBox

Associated Talks:

04:45PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Bas Komen

Head of Marketing

Body & Fit

Associated Talks:

04:45PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Nicoleta Anton

Global Content Marketing Specialist

TomTom

Associated Talks:

04:45PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Panel: Digital Transformation: How Effective Leaders Drive Digital Change

  • Creating a culture in which risk-taking is acceptable
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Techniques of trust, empowerment, and accountability within your digital transformation
Moderator: . Clint White, President & Founder , WiT Media Inc
. Beltran Dobao, Head of Global Marketing & Growth , EVBox
. Bas Komen, Head of Marketing, Body & Fit
. Nicoleta Anton, Global Content Marketing Specialist , TomTom
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05:25PM

The Key Principles in Winning at Digital Disruption

  • Recognizing the Change –  how to embrace the new logic
  • Building Your Identity – how to focus &  create your customers’ future
  • Price to drive demand – attract to scale
  • Control your part of the platform
  • Bringing Your Future to Life – embed change throughout your organization
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05:45PM

Networking Drinks

Day 2 - 26 November 2019

Data & Disruptive Tech

09:20AM

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

04:40PM - Day 1

View The Future of ‘Voice’ Alexa

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Irv, Co Founder & Creative Strategist, KEMOSABE
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09:30AM

Simone van Neerven

Head of Innovation

Vueling Airlines

Associated Talks:

09:30AM - Day 2

View Innovation: Falling in Love with the Problem

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Innovation: Falling in Love with the Problem

. Simone van Neerven, Head of Innovation, Vueling Airlines
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10:40AM

Morning Sponsor Presentation 8 – Day 2

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10:00AM

Panel: Future-proofing your Digital Team & Strategy

  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • Customer Data Privacy – what are the key priorities brands should be implementing right now?
  • How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
  • Consideration of emerging technologies like “Blockchain” will support future growth
  • How to prepare your team for the coming wave of new technologies in digital marketing
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11:10AM

Networking Break

12:10PM

Digital Convergence – How Consumers have changed and why Businesses need to follow

  • Discussing changes in people’s interactions with products, services and environments and how these will transform the consumption of everyday products and experiences
  • The importance of why businesses need to adapt customer experiences
  • How media, technology & creativity together will create unique experiences and enriching consumer relationships
  • Why organisation structure and behaviours should be reviewed as consumers habits adapt and evolve.
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12:40PM

Lunchtime Sponsor Presentation 9 – Day 2

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01:10PM

The Importance of Optimisation for Conversion: How to Really Connect with Your Target Audience

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01:30PM

Networking Lunch

02:30PM

Afternoon Sponsor Presentation 10 – Day 2

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02:45PM

Hugo Pereira

VP Growth & Strategy

EVBox

Associated Talks:

02:45PM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

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Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
. Hugo Pereira, VP Growth & Strategy, EVBox
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03:25PM

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

03:25PM - Day 2

View Digital Transformation Starts with the Mind-Set of the Upper Management

08:55AM - Day 1

View Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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Digital Transformation Starts with the Mind-Set of the Upper Management

The word digital transformation gets thrown around everywhere these days and at the end of the day which company is NOT in the middle of a digital transformation?

From two decades of experience working with digital, combined with running two communities to promote diversity, Maartje Blijleven will tell you why she believes digital transformation requires a cultural transformation; leaders who dare to invest time, money, and personal attention (mindset) in community building and diversity will be the ones positioned to innovate, attract the right talent, and successfully drive digital transformation.

So why is this urgent? Because this is really important to understand while going thru a digital transformation. It’s such a gigantic process. With big organisations especially to go thru a digital transformation: get it right. Because: it will keep you competitive, or not. This makes or breaks whether your company is future proof. Or not. It couldn’t be more critical.

Maartje Blijleven is going to talk about some problems which we all face today. And help you with a strategy to start solving these problems.

. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
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04:00PM

Close of Conference