Day 1 - 25 November 2019

Data & Disruptive Tech

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

12:30PM - Day 2

View Empathic CX, The Key To Omnichannel Success

09:20AM - Day 2

View eCommerce, UX & CX – Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Haim Vaturi

Senior Partner Manager, Data Enterprise Solutions

Twitter

Associated Talks:

09:00AM - Day 1

View Leveraging the World’s Largest Conversation with Twitter Data

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Leveraging the World’s Largest Conversation with Twitter Data

. Haim Vaturi, Senior Partner Manager, Data Enterprise Solutions, Twitter
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09:30AM

Phillip Agnew

Director Product Marketing

Brandwatch

Associated Talks:

09:30AM - Day 1

View Understanding Consumers in the Digital Age

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Understanding Consumers in the Digital Age

What price encourages the most purchases? What email header generates the most clicks? Which influencer attracts the most eyeballs?

Answering these questions and understanding your consumers has never been more difficult. With market research now heavily outdated and consumers changing at a faster rate than ever, it’s not easy being a marketer.

In this talk, I’ll explain some key fundamental laws, based on consumer psychology, that help every marketer understand their consumers. Before explaining the future of market research and how it will enable a complete understanding of the 2020 consumer.

. Phillip Agnew, Director Product Marketing, Brandwatch
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10:00AM

Joris Garritsen

Head of Innovation & Digital

MediaCom NL

Associated Talks:

12:00PM - Day 1

View The End of the New Beginning

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Divya Gautam

Digital Transformation - Data driven marketing lead

Unilever

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Antoinette Hoes

Strategy & Transformation Director

DDB Dubai

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

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Alex Wood

Senior Research Analyst

Brandwatch

Associated Talks:

10:00AM - Day 1

View Panel: Examining Your Digital Marketing Strategy for 2019

02:30PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Panel: Examining Your Digital Marketing Strategy for 2019

  • Identifying and setting strategy goals – what do you want to achieve and by when?
  • Understanding who your customers are and identifying the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Calculating the ROI for your strategy
  • Make smarter, faster, and more informed decisions before anyone else using predictive intelligence
  • Making sense of data – find, understand and engage the audience that matters for your business
Moderator: . Joris Garritsen, Head of Innovation & Digital, MediaCom NL
. Divya Gautam, Digital Transformation - Data driven marketing lead, Unilever
. Antoinette Hoes, Strategy & Transformation Director, DDB Dubai
. Alex Wood, Senior Research Analyst, Brandwatch
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10:40AM

Joe Porter

Marketing & Privacy Manager

OneTrust PreferenceChoice

Associated Talks:

10:40AM - Day 1

View Don’t Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program

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Don’t Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program

Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.

Key Learning in this session 

  • Understand legitimate interest vs. consent for marketing purposes
  • Learn best practices for maximizing opt-in and consent
  • Guidance to build an effective and GDPR-compliant marketing strategy

 

. Joe Porter, Marketing & Privacy Manager, OneTrust PreferenceChoice
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11:10AM

Ahmet Unver

Co Founder & Managing Partner

Justsnap GmbH

Associated Talks:

11:10AM - Day 1

View Bridging the Gap: Real Time Re-Targeting for Offline Shoppers

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Bridging the Gap: Real Time Re-Targeting for Offline Shoppers

  • The complexity of running Direct to Consumer campaigns in offline retail channels
  • Justsnap: Digital validation hub for offline activations
  • Golden source of consumer information
  • Strategic benefits of digital campaigns to brands
  • Real-time re-targeting and instant offerings for offline shoppers
. Ahmet Unver, Co Founder & Managing Partner, Justsnap GmbH
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11:25AM

Networking Break

12:00PM

Joris Garritsen

Head of Innovation & Digital

MediaCom NL

Associated Talks:

12:00PM - Day 1

View The End of the New Beginning

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The End of the New Beginning

Media strategy & execution that’s driven by technology has grown into maturity. Techniques like machine learning and automation are no longer futuristic terms dropped in trend presentations, they are used every day to improve campaign execution. We are in the world of Digital Maturity. This will be exhibited with the example of custom DSP Algorithms: Brand customized bidding rules in ad-technology through AI.

. Joris Garritsen, Head of Innovation & Digital, MediaCom NL
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12:30PM

Michael Shattuck

Consulting Manager

Widen

Associated Talks:

12:30PM - Day 1

View The Porsche Problem: Turning Around Stalled Digital Transformations

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The Porsche Problem: Turning Around Stalled Digital Transformations

The term “transformation” has become a misunderstood (and costly) buzzword. And when digital transformations stall, CMOs and their teams often take the blame. Drawing from his experiences with blue chip brands, Michael Shattuck, Consulting Manager at Widen, defines what transformations really are, why they are interrupted, and how companies can begin to turn them around.

Join Michael to learn:

  • Why “transformation” is more than just digitising a business
  • How to optimise your investments in talent and technology by testing the capabilities of staff and infrastructures before purchasing a solution
  • Why strategy and alignment can outweigh the need for major transformations
  • New ways to measure the true success of your company’s transformations
. Michael Shattuck, Consulting Manager, Widen
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01:00PM

Monika Matuszewska

Digital Manager | Professional Products Division

L’Oréal

Associated Talks:

01:00PM - Day 1

View Technology is Beautiful and Beauty is High-Tech

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Technology is Beautiful and Beauty is High-Tech

A story of digital transformation: the journey of the world leader in beauty from hero products, through iconic brands to innovative digital services. As data and technology are becoming increasingly important in the health and beauty world, L’Oréal embarked on a quest to provide value through technologies such as AR face-rendering, keeping in mind to always link the services to its products, in order to fulfill its mission of providing beauty to all. How did L’Oréal turn data into a business opportunity by anticipating emerging trends and building innovative digital services?

. Monika Matuszewska, Digital Manager | Professional Products Division, L’Oréal
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01:30PM

Networking Lunch

02:30PM

Mitzy Maino

Global Brand Manager

Penguin Formula

Associated Talks:

02:30PM - Day 1

View The Vitamin in the Tool – AI as Business Intelligence

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The Vitamin in the Tool – AI as Business Intelligence

Artificial intelligence seems like the most used buzzword lately. Everyone seems to be interested in its potential, but are agencies and brands using it to its full potential?

When it comes to marketing, the year on year adoption of AI has reached 53% already; with 51% of marketers using at least some form of artificial intelligence in their campaigns.  Unfortunately, with that, they also struggle to realize the impact AI tools could have on their initiatives and they miss out on the many other opportunities they can use this technology to drive scalability through automation.

While PIAF continues to incorporate best practices from agencies, such as our use case with The Disruptive, we understand that every business is unique and our platform adapts exactly to your challenges and helps you solve them

. Mitzy Maino, Global Brand Manager, Penguin Formula
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03:00PM

Annemarie Joosen

CMO

Marktplaats

Associated Talks:

03:00PM - Day 1

View Understand the Brain to Build a Strong Brand Experience and Culture

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Understand the Brain to Build a Strong Brand Experience and Culture

At Marktplaats insights from behavioural economics, psychology and marketing are used to create experiences that follow the logic of the brain to make it easier for more people to use the product and services. We look forward to share Marktplaats’ journey transforming to a customer-focused culture and implementing a new way of working and great innovations for customers.

Join if you want to learn more about:
• How decision making is influenced by biases, feelings and emotions
• Follow the emotional decision-making process to create strong brands
• Practical examples of how to apply insights to create customer-focused culture

. Annemarie Joosen, CMO, Marktplaats
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03:30PM

Conor Murray

Regulatory & Public affairs Director

egta

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Marco Roncaglio

Senior Director Brand Activation, Digital, CRM

Philips

Associated Talks:

03:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Jérôme Amouyal

Head of Analytics and Insights Communication and Marketing

AXA Group Global

Associated Talks:

03:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Matt Nixon

Founder and Analytics Director

Molzana

Associated Talks:

03:30PM - Day 1

View Panel: Enhancing Customer Journeys: Digital, Data & Analytics

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Panel: Enhancing Customer Journeys: Digital, Data & Analytics

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioural targeting
  • The importance of integrating different sources of data into campaign
  • Taking your personalization to the next level via customer data
  • How to translate Big Data into insights
  • Understanding predictive analytics & the importance of understanding your data
Moderator: . Conor Murray, Regulatory & Public affairs Director, egta
. Marco Roncaglio, Senior Director Brand Activation, Digital, CRM , Philips
. Jérôme Amouyal, Head of Analytics and Insights Communication and Marketing , AXA Group Global
. Matt Nixon, Founder and Analytics Director , Molzana
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04:10PM

Networking Break

04:30PM

Clint White

President & Founder

WiT Media Inc

Associated Talks:

11:45AM - Day 2

View Outside the Digital Bubble: Real Talk about Omni-channel Marketing

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Beltran Dobao

Head of Global Marketing & Growth

EVBox

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Bas Komen

Head of Marketing

Body & Fit

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Nicoleta Anton

Manager Thought Leadership

TomTom

Associated Talks:

04:30PM - Day 1

View Panel: Digital Transformation: How Effective Leaders Drive Digital Change

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Panel: Digital Transformation: How Effective Leaders Drive Digital Change

  • Creating a culture in which risk-taking is acceptable
  • Why your “Employees” are the most critical factor for a successful digital transformation
  • Techniques of trust, empowerment, and accountability within your digital transformation
Moderator: . Clint White, President & Founder , WiT Media Inc
. Beltran Dobao, Head of Global Marketing & Growth , EVBox
. Bas Komen, Head of Marketing, Body & Fit
. Nicoleta Anton, Manager Thought Leadership, TomTom
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05:10PM

End of Data & Disruptive Tech Track

05:45PM

Networking Drinks

Day 2 - 26 November 2019

Data & Disruptive Tech

09:20AM

Irv

Non Exec Director & Strategy Director

Socialgram

Associated Talks:

12:30PM - Day 2

View Creating Meaningful Goals

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Irv, Non Exec Director & Strategy Director, Socialgram
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09:30AM

Simone van Neerven

Head of Innovation

Vueling Airlines

Associated Talks:

09:30AM - Day 2

View Innovation: Falling in Love with the Problem

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Innovation: Falling in Love with the Problem

. Simone van Neerven, Head of Innovation, Vueling Airlines
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10:00AM

Joris Garritsen

Head of Innovation & Digital

MediaCom NL

Associated Talks:

12:00PM - Day 1

View The End of the New Beginning

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Jo McClintock

Global Brand Director

Skyscanner

Associated Talks:

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Mike Stachurski

Global Digital Marketing Director

Arcadis

Associated Talks:

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

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Panel: Future-proofing your Digital Team & Strategy

  • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape?
  • Customer Data Privacy – what are the key priorities brands should be implementing right now?
  • How disruptive technology can enhance transformation across marketing, sales, product, and insights departments
  • Consideration of emerging technologies like “Blockchain” will support future growth
  • How to prepare your team for the coming wave of new technologies in digital marketing
Moderator: . Joris Garritsen, Head of Innovation & Digital, MediaCom NL
. Jo McClintock, Global Brand Director, Skyscanner
. Mike Stachurski, Global Digital Marketing Director, Arcadis
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10:40AM

Deepak Lamba

CRO Leader

VWO

Associated Talks:

10:40AM - Day 2

View Winning with CRO

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Winning with CRO

Marketing goals in online business has changed from just generating max no. of clicks to creating an actual impact on the revenue. An online marketer’s KPIs have also evolved from exploring data-driven attribution to tying marketing to revenue with deep insights into the customer buying journey.

This session brings forth the key pillars on which a successful conversion optimization program is built. Marketers can learn more about how to approach CRO in a structured manner to make a positive impact on their conversion optimization goals be it increased revenues, higher no. of leads or better customer engagement.

. Deepak Lamba, CRO Leader, VWO
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11:10AM

Networking Break

11:45AM

Joseph Richardson

EMEA Consultant

dotdigital

Associated Talks:

11:45AM - Day 2

View Data is sexy…..Honestly, let me prove it!

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Data is sexy…..Honestly, let me prove it!

Yeah, I said sexy. Do I have your attention now? In years to come, everyone will be a data scientist – systems will allow us all to crunch and evaluate mass amounts of data at ease and very quickly. The psychology of choice teaches us that choice is an amazing thing, but given too much, it can become overwhelming. All this data means that your jobs aren’t at all easy, but it is up to you (the marketer) to make things easier for your customers. Getting it right means every customer, gets the right message every time across the right channels, driving optimum engagement and ROI making them feel special and you look like a Rockstar! Now that is sexy.

. Joseph Richardson, EMEA Consultant, dotdigital
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12:00PM

Fabian Kersten

Director Digital

LeasePlan

Associated Talks:

12:00PM - Day 2

View Digital Love – How CeX is challenging Businesses to step up the game

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Digital Love – How CeX is challenging Businesses to step up the game

  • Discussing changes in people’s expectation in interactions with products and services and its long term impact.
  • The importance of why businesses need to adapt to customer expectations
  • How Digital will create unique experiences and enrich customer relationships
  • Why organisation structures and behaviours should be reviewed as customer expectations rise.
. Fabian Kersten, Director Digital, LeasePlan
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12:30PM

Networking Lunch

02:00PM

Marieke Graat

Head of Marketing

Too Good To Go

Associated Talks:

02:00PM - Day 2

View Marketing That Matters: Turning Surplus into Purpose!

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Marketing That Matters: Turning Surplus into Purpose!

The Too Good To Go Story: how a purpose became a strong business case…. and an app!

• Connecting consumers: global strategy vs. local approach
• Proving the case: doing good = good business
• Purpose drives everything, even marketing!
• Mission – Magic – Movement
• More than an app: the movement against food waste
• Food for thought…

. Marieke Graat, Head of Marketing , Too Good To Go
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02:30PM

Nazlina Quadir

Co-Organizer

Women Techmakers NL

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Paul Coggins

CEO

Adludio

Associated Talks:

02:30PM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

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Hugo Pereira

VP Growth & Strategy

EVBox

Associated Talks:

02:30PM - Day 2

View Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

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Panel: How will Disruptive Technology Trends Shape the Future of Digital Marketing

  • Which disruptive technologies which are passing fads or here to stay?
  • How should marketers use disruptive technologies to enhance campaigns?
  • The impact of Virtual Assistants, Chatbots, AI, VR and AR on customer experience
  • How to integrate new tech to shape consumer experience & make purchases.
Moderator: . Nazlina Quadir, Co-Organizer , Women Techmakers NL
. Paul Coggins, CEO, Adludio
. Hugo Pereira, VP Growth & Strategy, EVBox
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03:10PM

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

03:10PM - Day 2

View Digital Transformation Starts with the Mind-Set of the Upper Management

08:55AM - Day 1

View Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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Digital Transformation Starts with the Mind-Set of the Upper Management

The word digital transformation gets thrown around everywhere these days and at the end of the day which company is NOT in the middle of a digital transformation?

From two decades of experience working with digital, combined with running two communities to promote diversity, Maartje Blijleven will tell you why she believes digital transformation requires a cultural transformation; leaders who dare to invest time, money, and personal attention (mindset) in community building and diversity will be the ones positioned to innovate, attract the right talent, and successfully drive digital transformation.

So why is this urgent? Because this is really important to understand while going thru a digital transformation. It’s such a gigantic process. With big organisations especially to go thru a digital transformation: get it right. Because: it will keep you competitive, or not. This makes or breaks whether your company is future proof. Or not. It couldn’t be more critical.

Maartje Blijleven is going to talk about some problems which we all face today. And help you with a strategy to start solving these problems.

. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
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04:00PM

Close of Conference