Day 1 - 24 November 2020

08:00AM

Registration Open

08:50AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View Data & Digital Experience – Chair’s Welcome & Opening Remarks

08:50AM - Day 2

View Data & Digital Experience – Chair’s Welcome & Opening Remarks

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Data & Digital Experience – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:00AM

Power of Data to Reach Customers in New Ways

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09:35AM

Data & Digital Experience Morning Sponsor Keynote

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10:10AM

Panel: Learning lessons from 2020: How to Pivot your Digital Strategy

  • What we learnt is key in Digital Strategies from COVID19
  • How to identify and set strategy goals – long term & short term
  • Understanding who your customers and the best channels to reach them
  • How to ensure you are sending the right message for your audience
  • Utilising predictive intelligence to make smarter, faster and informed decisions
  • Why making sense of your data will support engagement with your audience
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10:50AM

Morning Networking Break

11:20AM

The Age of Agile Marketing

  • Understanding how agile place marketing into context
  • Utilising data & analytics for opportunities in real-time
  • How to be effective through marketing & supporting functions to be agile
  • The future is agile how to be ready for it

 

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11:55AM

Adverity Keynote

Session overview coming soon

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12:50PM

Connecting the Consumer Experience through Digital Transformation

  • Delivering connected, personalized experiences for customer, partners & employees
  • Understanding that the consumer wants it all but how to deliver top business priorities
  • Reducing friction & creating a connected experience
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12:30PM

Data & Digital Experience – Quick Fire Presentation

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01:20PM

Lunch & Networking Break

02:20PM

Brandwatch Keynote

Session outline coming soon…

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02:55PM

Panel: Data-Driven Marketing: Making Sense of Data to Improve your Marketing Strategy

  • Discussing the latest data-driven technologies that help to make the most of cross-platform behavioral targeting
  • Understanding your data and how to organize, analyze and apply that data to better marketing efforts
  • How to use insights to accelerate customer understanding & campaigns
  • How a data-driven open untapped growth in customer personalization, experience, product development & brand clarity
  • Choosing a data management platform
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03:35PM

Afternoon Networking Break

04:00PM

Netbase Keynote

Session overview coming soon

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04:35PM

2020 Vision – Building a Customer Centric Digital Strategy

  • Importance of understanding the consumer in 2020
  • Building a customer-centric strategy that will enhance results
  • Transforming customer experience by driving emotional connections
  • How to amplify digital experiences using digital consumer data
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05:10PM

#DMWF Partner Panel

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05:40PM

Networking Drinks

06:30PM

End of Day One at DMWF Europe

Day 2 - 25 November 2020

08:30AM

Registration Open

09:20AM

Oisin Lunny

Professor for UX Driven Business

Barcelona Technology School

Associated Talks:

09:20AM - Day 2

View Data & Digital Experience – Chair’s Welcome & Opening Remarks

08:50AM - Day 2

View Data & Digital Experience – Chair’s Welcome & Opening Remarks

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Data & Digital Experience – Chair’s Welcome & Opening Remarks

. Oisin Lunny, Professor for UX Driven Business , Barcelona Technology School
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09:30AM

How Content Drives Culture and Commerce

  • Understanding the world we live in where content drives culture & culture drives commerce
  • Brands taking ownership of their content and relationships with consumers
  • Building a holistic strategy balancing that drives the consumer journe
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10:05AM

Data & Digital Experience Sponsor Morning Presentation

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10:40AM

Panel: Understanding the Customer Experience in the age of Omni-channel

  • The importance of brands delivering a unique customer experience within their Omni-channels
  • Why customer experience is beyond the online channels
  • Why insights will support interactive experiences for customers
  • How to support an integrated experience across multi-channels
  • Why UX can not be forgotten when delivering digital experiences
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11:20AM

Morning Networking Break

12:10PM

Data & Digital Sponsor Lunchtime Presentation

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12:45PM

Investing in Digital: How to navigate Virus-X

There was one thing in common across enterprises regardless of their size. Their inability to use digital capabilities properly in order to survive Covid-19.

In this session we will discuss:

  • having a strong eCommerce strategy in order to be able to capture demand
  • investing in a crisis management plan
  • plan better campaigns instead of going silent

These are the reasons to attend the session:

  • To save time from crisis initiation phase to the response phase
  • To learn from other companies’ pitfalls
  • To genuinely connect with their consumers

 

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01:20PM

Data & Digital Experience Sponsor Quick Fire Presentation

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01:35PM

Lunch & Networking Break

03:35PM

#DMWF Partner Panel Discussion

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02:15PM

Panel: Digital Experience Strategy: How to Improve Loyalty, Retention with Personalisation

  • What is a great DX and how does that support customer loyalty?
  • How can the latest data-driven technologies help to support customer loyalty with targeting & personalisation?
  • Why should brands look at being agile & customer-centric whilst utilising all resources and insights
  • How can dynamic content across search support customer loyalty?
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03:00PM

AI for Individualised Customer Experiences

  • Opening the door to AI-driven customer experience
  • Powering personalization in all your campaigns
  • Enhancing Customer service for the future
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04:10PM

End of Day Two at DMWF Europe