Day 1 - 25 November 2019

Influencer & Social Media Marketing

08:50AM

Vivian Acquah

Workplace Wellness Advocate

Viva la Vive

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

View Full Info

Chair’s Welcome & Opening Remarks

. Vivian Acquah, Workplace Wellness Advocate, Viva la Vive
Hide Details
More Details

09:00AM

Anneli Rispens

Director Content & Social Media

DDB EMEA

Associated Talks:

09:00AM - Day 1

View Eye on the price – How to become #winning in Social & Influencer in 2020

View Full Info

Eye on the price – How to become #winning in Social & Influencer in 2020

Most marketers are not thinking about winning awards when they work on campaigns. But did you know there’s a direct correlation winning awards and campaign effectiveness?  Cannes Influencer & Social Jury member Anneli will openly her learnings from the judging room. Insights that can help you win business and potentially win awards!

. Anneli Rispens, Director Content & Social Media , DDB EMEA
Hide Details
More Details

09:30AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights.

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights.

. Paulo Almeida, CEO & Founder, Clientscape
Hide Details
More Details

10:00AM

Randall Chinchilla

Global VP Influencer Marketing

Coty Inc.

View Full Info

Leonie Oude Elferink

Founder

Studio Influence

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Aletta Brandle

Strategist

McCann Health

Associated Talks:

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Mariska Kesteloo

Founder

Word of MICE

Associated Talks:

05:10PM - Day 1

View Open the door to B2B Influencer Marketing

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Robert Levenhagen

CEO

InfluencerDB

Associated Talks:

11:45AM - Day 2

View Set your Brand up for Influencer Marketing Success in 2020

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
Moderator: . Randall Chinchilla, Global VP Influencer Marketing, Coty Inc.
. Leonie Oude Elferink, Founder , Studio Influence
. Aletta Brandle, Strategist, McCann Health
. Mariska Kesteloo, Founder , Word of MICE
. Robert Levenhagen, CEO, InfluencerDB
Hide Details
More Details

10:40AM

John Tyrrell

Senior Vice President, EMEA Managing Director

NetBase Solutions, Inc.

Associated Talks:

10:40AM - Day 2

View Identifying and Amplifying Influencers

View Full Info

Gilbert Saktoe

Researcher

MetrixLab

Associated Talks:

10:40AM - Day 2

View Identifying and Amplifying Influencers

View Full Info

Identifying and Amplifying Influencers

Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way.

. John Tyrrell, Senior Vice President, EMEA Managing Director, NetBase Solutions, Inc.
. Gilbert Saktoe, Researcher, MetrixLab
Hide Details
More Details

11:10AM

Networking Break & Speed Networking

12:00PM

Joerg Schudrowitz

Digital Innovation Manager & Social Media Officer

BSH Home Appliances Corporation

Associated Talks:

12:00PM - Day 1

View Macro- and Micro Influencer-Marketing for the luxury brand Gaggenau – Best Practices

View Full Info

Macro- and Micro Influencer-Marketing for the luxury brand Gaggenau – Best Practices

 

  • Which social channels are used to target the luxury-oriented audience and to build brand awareness
  • How the brand works with macro and micro-influencers within their marketing strategies
  • Appeal to the right audiences by choosing influencers based on their interests, and demographics
  • How personas determine the selection of the influencer
  • Best practices for Macro- and Micro-Influencer campaigns

 

. Joerg Schudrowitz, Digital Innovation Manager & Social Media Officer, BSH Home Appliances Corporation
Hide Details
More Details

12:30PM

Ali Backscheider

Senior Marketing Innovation Team Lead

Sprinklr

Associated Talks:

12:30PM - Day 1

View Fireside Chat: The Power of #Culture on Twitter

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Kim Wu

Partner Marketing Manager

Twitter

Associated Talks:

12:30PM - Day 1

View Fireside Chat: The Power of #Culture on Twitter

View Full Info

Kenny Lee

Head of Partner & Demand Marketing,

Twitter

Associated Talks:

12:30PM - Day 1

View Fireside Chat: The Power of #Culture on Twitter

View Full Info

Fireside Chat: The Power of #Culture on Twitter

People on Twitter are influential, receptive, and drive results like no other. So when you’re building your marketing plans, start with them. In this fireside chat, we’ll dive into how Brands tap into their cultural relevance on Twitter to analyze and connect with their audience using Sprinklr technology.

. Ali Backscheider, Senior Marketing Innovation Team Lead, Sprinklr
. Kim Wu, Partner Marketing Manager, Twitter
. Kenny Lee, Head of Partner & Demand Marketing,, Twitter
Hide Details
More Details

01:00PM

Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

01:00PM - Day 1

View Data Driven Storytelling for Truly Connected Social Experience

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
Hide Details
More Details

01:30PM

Networking Lunch

02:30PM

Steven Gradidge

Global Digital Activation Lead

Danone

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

View Full Info

Graham Forsyth

Marketing Director

Khoros

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

View Full Info

Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

A fireside chat with Graham Forsyth is the Marketing Director at Khoros.

. Steven Gradidge, Global Digital Activation Lead, Danone
. Graham Forsyth, Marketing Director , Khoros
Hide Details
More Details

03:00PM

Gavin Bell

Leading Facebook Ad Consultant

Gavin Bell

Associated Talks:

03:00PM - Day 1

View Advertising: Why most of us suck at it… and how to change that

View Full Info

Advertising: Why most of us suck at it… and how to change that

Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.

. Gavin Bell, Leading Facebook Ad Consultant, Gavin Bell
Hide Details
More Details

03:40PM

Christiana Courtright

Senior Social Strategist

180 Kingsday

Associated Talks:

03:40PM - Day 1

View How Not to Get Cancelled with Age-Old Assumptions

View Full Info

How Not to Get Cancelled with Age-Old Assumptions

The demand for diverse representation has led to ads that can either be a hit or a miss. Senior Social Strategist at 180 Kingsday, Christiana Courtright, uses advertising’s final frontier, ageism, to explain how brands can hit the mark.

She will explore:

  • How lazy assumptions can kill campaigns and consumer connections
  • Expose the ‘invisible’ women in advertising and the ongoing misrepresentation of “women of a certain age”
  • Offer actionable advice on how to make legitimate, lasting connections that won’t get you cancelled
. Christiana Courtright, Senior Social Strategist, 180 Kingsday
Hide Details
More Details

04:10PM

Networking Break

04:30PM

Nazlina Quadir

Co-Organizer

Women Techmakers NL

View Full Info

Carsten Meijer

Commercial Director EMEA

VICE

Associated Talks:

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Ali Backscheider

Senior Marketing Innovation Team Lead

Sprinklr

Associated Talks:

12:30PM - Day 1

View Fireside Chat: The Power of #Culture on Twitter

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Daan Simonis

International Media & Digital Marketing Director

Perfetti Van Melle

Associated Talks:

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Yuriy Polyashko

CEO

Darvideo Animation Studio

Associated Talks:

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Aletta Brandle

Strategist

McCann Health

Associated Talks:

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Christina Calje

CEO & Co-founder

Autheos

Associated Talks:

02:30PM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

View Full Info

Panel: Future of Social: Essential Trends & Strategies for 2020

  • Building meaningful customer relationships with authenticity
  • The power of storytelling and creating shareable content
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
Moderator: . Nazlina Quadir, Co-Organizer , Women Techmakers NL
. Carsten Meijer, Commercial Director EMEA, VICE
. Ali Backscheider, Senior Marketing Innovation Team Lead, Sprinklr
. Daan Simonis, International Media & Digital Marketing Director, Perfetti Van Melle
. Yuriy Polyashko, CEO, Darvideo Animation Studio
. Aletta Brandle, Strategist, McCann Health
. Christina Calje, CEO & Co-founder, Autheos
Hide Details
More Details

05:10PM

Mariska Kesteloo

Founder

Word of MICE

Associated Talks:

05:10PM - Day 1

View Open the door to B2B Influencer Marketing

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Open the door to B2B Influencer Marketing

  • How to create a successful campaign B2B campaign
  • The selection of the right influencers for your company
  • The content of the influencer campaign
  • The relationship between the company and the influencer
  • The outcome of the campaign; how do you measure your success?
. Mariska Kesteloo, Founder , Word of MICE
Hide Details
More Details

05:45PM

Networking Drinks & Close of Conference

Day 2 - 26 November 2019

Influencer & Social Media Marketing

09:20AM

Chair’s Welcome & Opening Remarks

Hide Details

09:30AM

Graham Forsyth

Marketing Director

Khoros

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

View Full Info

Emily Trenouth

Head of Influencer Marketing Strategy

MediaCom

Associated Talks:

09:30AM - Day 2

View Panel: The Power of Digital Communities

View Full Info

Nuno Valente

Digital Marketing Director

Reed Elsevier

Associated Talks:

09:30AM - Day 2

View Panel: The Power of Digital Communities

View Full Info

Kirsten Wagenaar

Director and Owner

Bind

Associated Talks:

09:30AM - Day 2

View Panel: The Power of Digital Communities

View Full Info

Panel: The Power of Digital Communities

  • The importance of building an engaged community
  • Why creative content is driving customers to online communities
  • Letting your fans speak for your brand
  • Why brands should invest in creating a community
Moderator: . Graham Forsyth, Marketing Director , Khoros
. Emily Trenouth, Head of Influencer Marketing Strategy, MediaCom
. Nuno Valente, Digital Marketing Director , Reed Elsevier
. Kirsten Wagenaar, Director and Owner , Bind
Hide Details
More Details

10:00AM

Martijn Baten

Co-founder

Dutch Social Media Academy 

View Full Info

Libby Stroud-Kroon

Global Digital & Social Lead

Johnnie Walker

Associated Talks:

09:30AM - Day 2

View Behaviour-first Strategy: Why Brands Should Start with Audience Behavior to Truly Drive Success & Impact.

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Bart Vermeir

Sales Director

Social Seeder

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor – Turning Followers into Brand Lovers and leveraging Tactical Social Media Insights.

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

01:00PM - Day 1

View Data Driven Storytelling for Truly Connected Social Experience

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Maria Demushkina

Head of Digital

IQOS

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

View Full Info

Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
Moderator: . Martijn Baten, Co-founder , Dutch Social Media Academy 
. Libby Stroud-Kroon, Global Digital & Social Lead, Johnnie Walker
. Bart Vermeir, Sales Director , Social Seeder
. Paulo Almeida, CEO & Founder, Clientscape
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
. Maria Demushkina, Head of Digital , IQOS
Hide Details
More Details

10:40AM

Gerard Murnaghan

General Manager and Vice President

Sprout Social EMEA

Associated Talks:

10:40AM - Day 2

View Delivering Unmatched Customer Experiences Through Social

View Full Info

Delivering Unmatched Customer Experiences Through Social

Social media is often referred to as the world’s largest focus group, full of qualitative data that can impact and transform your business as a whole. But are we using it to its full potential? Social’s ability to reach audiences across the globe is limitless, with 75% of Irish and UK consumers Liking or following at least one brand profile. In this session, Gerard Murnaghan, Sprout Social’s VP & General Manager, EMEA, shares how social impacts the entire customer lifecycle—from identifying new business to improving awareness to engaging your brand’s most raving fans. Learn how to improve customer experiences and tap into robust industry insights all while informing multiple parts of your business as a result.

. Gerard Murnaghan, General Manager and Vice President, Sprout Social EMEA
Hide Details
More Details

11:10AM

Networking Break

11:45AM

Robert Levenhagen

CEO

InfluencerDB

Associated Talks:

11:45AM - Day 2

View Set your Brand up for Influencer Marketing Success in 2020

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

View Full Info

Set your Brand up for Influencer Marketing Success in 2020

Is influencer marketing still worth your investment? The keyword ‘Fake Followers’ is still hovering over the industry and $500 million are wasted each year on fraudulent influencers. However, brands like Revolve and ASICS have proved that a holistic influencer marketing strategy leads to great success and lets you cut through the noise.

. Robert Levenhagen, CEO, InfluencerDB
Hide Details
More Details

12:00PM

Diogo Miranda

Head of Social Media and Advertising

TomTom

Associated Talks:

12:00PM - Day 2

View The W Trifecta: How to transform your social media landscape

View Full Info

The W Trifecta: How to transform your social media landscape

Diogo Miranda, Head of Social Media and Advertising at TomTom, will discuss TomTom’s transition from a consumer device manufacturer to a data and software-driven company uniquely positioned to solve the world’s mobility challenges. Using the three-pronged approach, he will explore how TomTom’s social media strategy changed as the company shifted from B2C to B2B audiences, and will share the highs and lows experienced in the quest to change the perception of the TomTom brand.

. Diogo Miranda, Head of Social Media and Advertising, TomTom
Hide Details
More Details

12:30PM

Irv

Non Exec Director & Strategy Director

Socialgram

Associated Talks:

12:30PM - Day 2

View Creating Meaningful Goals

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

View Full Info

Creating Meaningful Goals

. Irv, Non Exec Director & Strategy Director, Socialgram
Hide Details
More Details

01:00PM

End of Influencer & Social Media Marketing Track

01:00PM

Networking Lunch