Day 1 - 25 November 2019

Influencer & Social Media Marketing

08:50AM

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops
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09:00AM

Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
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09:30AM

Sprinklr Senior Representative

TBC

Sprinklr

Associated Talks:

09:30AM - Day 1

View Sprinklr Keynote

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Sprinklr Keynote

. Sprinklr Senior Representative, TBC, Sprinklr
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10:00AM

Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
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10:40AM

Morning Sponsor Presentation 2 – Day 1

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11:10AM

Networking Break & Speed Networking

12:00PM

The Power of Partnerships: Uniting Two Brands Together

  • Why brands should utilise each other strengths with marketing awareness
  • How to create dynamic campaigns across Social Channels
  • How to create noise with your Partnership
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01:30PM

Networking Lunch

02:30PM

Panel: Future of Social: Essential Trends & Strategies for 2020

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
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03:10PM

Afternoon Sponsor Presentation 3 – Day 1

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03:40PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

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04:00PM

Networking Break

04:30PM

Afternoon Sponsor Presentation 10 – Day 1

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04:45PM

Panel: Going Viral: Taking Storytelling to the Next Level

  • Creating shareable content
  • Engaging Influencers & their audiences
  • Using unusual narratives to push boundaries of storytelling
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05:25PM

Developing a High-Performing Social Listening Strategy

  • Learn how to create an insight-driven content strategy
  • The importance of customer profiling within your strategy?
  • How to detect influencers
  • Analysing UGC and benchmarking your popular content
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05:45PM

Networking Drinks & Close of Conference

Day 2 - 26 November 2019

Influencer & Social Media Marketing

09:20AM

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops
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09:30AM

The Multi-Generational Social Experience

  • Why multi-generational marketing is a key strategy for future growth
  • How to experiment with generational marketing strategies on social
  • How to target & engage with each generational segment
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10:00AM

Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Networking Break

12:10PM

Diogo Miranda

Head of Social Media and Advertising

TomTom

Associated Talks:

12:10PM - Day 2

View The W Trifecta: How to transform your social media landscape

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The W Trifecta: How to transform your social media landscape

Diogo Miranda, Head of Social Media and Advertising at TomTom, will discuss TomTom’s transition from a consumer device manufacturer to a data and software-driven company uniquely positioned to solve the world’s mobility challenges. Using the three-pronged approach, he will explore how TomTom’s social media strategy changed as the company shifted from B2C to B2B audiences, and will share the highs and lows experienced in the quest to change the perception of the TomTom brand.

. Diogo Miranda, Head of Social Media and Advertising, TomTom
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12:40PM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Influencer Marketing as a Fundamental Brand Strategy

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
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01:30PM

Networking Lunch

02:30PM

Afternoon Sponsor Presentation 8 – Day 2

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02:45PM

Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

  • Giving your data context via social audiences
  • Streamling your message to speak to your customers
  • Creating a relationship to lead to conversion
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03:25PM

The Power of Digital Communities

  • The importance of building an engaged community
  • Why creative content is driving customers to online communities
  • Letting your fans speak for your brand
  • Why brands should invest in creating a community
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04:00PM

Close of Conference