Day 1

19 September 2018

Content & Social Media Marketing

08:50AM

Chair’s Welcome & Opening Remarks

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

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. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops

09:00AM

The Dream-(content)Team: From Content Editors to a Content Power House, Customer Centric & Cross Functional

  • Why Interrail & Eurail implemented transformational change within their content & digital teams
  • The opportunities & learning lessons of organisational change: From Silos to Xfunctional
  • Using learning from the “old world” of newspapers to enable transformation
  • A new structure, a new team and how to add value in a changing company
. Roel Verhagen, Head of Commerce, Eurail.com

09:30AM

Keynote: The Fight against Disposable Content

Nick Mason

CEO and Founder

Turtl

Associated Talks:

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When was the last time you read, heard or saw something that stayed with you long afterwards? Chances are you consumed somebody’s content as recently as five minutes ago. Yet deriving lasting value from that content is increasingly rare. Turtl CEO Nick Mason is a man on a mission to help marketing teams create content that lasts and will ask his audience to join him in his Campaign Against Disposable Content.

. Nick Mason, CEO and Founder, Turtl

10:00AM

Panel: Examining the Power of Engagement; How Visually-rich and Interactive Content Is Influencing Consumer Behaviours

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Adopting a mobile first approach
  • How do Millennials and Gen Z’s feel about brands and and how can you gain their trust?
  • The rise of voice-controlled search, how AI assistants are changing the way we interact with content
  • How new technologies; AR, VR and AI will shift consumer expectations and purchasing habits
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Robin Hüdepohl, Head of Content Marketing & Creative Services, Statista
. Grant Munro, SVP, Shutterstock Custom
. Thijs Jaski, Head of Social Media , ING
. Alvin Hussey, Brand Partnerships Director, The Hook
. Jonas Scheler, Head of Social Media , Taschen

10:40AM

Networking Break & Speed Networking

11:45AM

Beyond Page Views: An Effective Content Strategy

Sade Laja

Content Strategist

Booking.com

Associated Talks:

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  • How content marketing strategies have evolved to engage with niche communities
  • Locking down your content strategy goals
  • A holistic view to content data & metrics
  • Enhancing your brand attachment with content engagement
. Sade Laja, Content Strategist, Booking.com

12:15PM

Keynote: Scaling Brand Content

Consumers spend over three hours every day looking at digital media on mobile devices, driving an increasing demand for engaging content with shorter time frames. Join Shutterstock for a keynote on how to scale content across multiple channels, learn which channels to prioritise for maximum engagement, understand which types of content resonates with customers, and create content at scale across multiple channels.

. Grant Munro, SVP, Shutterstock Custom

12:45PM

Listen Before Starting; The Use of Social Listening to Understand What Your Customers Really Want

  • What are your customers saying?
  • Measuring social sentiment and using the data to create engaging social campaigns
  • Reactive content across social platforms; staying on trend
  • Exploring the competition – what are your customers saying about your competition?
. Clive Roach, Director of Digital Social Media, Signify (Philips Lighting)

01:15PM

Networking Lunch

02:15PM

Abolishing the Norms for a More Inclusive Message

  • Celebrating the diversity of life
  • Exploring campaign social impact and reception
  • The importance of authenticity and effective storytelling
  • Asking; do advertising campaigns reflect the reality of modern lives?
. Alexandra Berger, Commercial Director - Food and Travel, FORBES

02:45PM

Panel: The Future of Content & Social Media Marketing; One Screen, Two Screens, No Screens

Irv

Co Founder & Creative Strategist

KEMOSABE

Associated Talks:

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Maria Voss

Content Strategist

Awesome Marketing

Associated Talks:

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Sjoerd Raaijmakers

CEO

VICE Benelux

Associated Talks:

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Ksenia Repina

Platform Community Manager

Poki

Associated Talks:

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Eva Vree

Senior Creative Content Specialist

Albert Heijn

Associated Talks:

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  • Enhancing consumer engagement across a variety of channels
  • Omni-channel marketing – adapting tactics for mobile, tablet, VR and connected devices
  • Measuring engagement across platforms
Moderator: . Irv, Co Founder & Creative Strategist, KEMOSABE
. Maria Voss, Content Strategist, Awesome Marketing
. Sjoerd Raaijmakers, CEO , VICE Benelux
. Ksenia Repina, Platform Community Manager, Poki
. Patrick De Pauw, CEO, Social Seeder
. Eva Vree, Senior Creative Content Specialist , Albert Heijn

03:25PM

Influencer Marketing, Your To-Do List

Maarten Kesteloot

Co Founder and CEO

Influo

Associated Talks:

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It is impossible to surf the web without being confronted with all the suggestions on adding the influencer marketing discipline to your marketing mix.

Influencers are here to stay and brands are moving in fast to stay ahead! Although many companies are exploring and experimenting fiercely, there is little hands-on information to guide marketeers throughout this process. This keynote is going to change that by bringing you a step-by-step instruction manual to get started and improve your influencer ROI for the long run. On top of this reliable to-do list, attendees will receive an update on the #reclame (or #publicité) guidelines. A must-see for both beginners and experts!

. Maarten Kesteloot, Co Founder and CEO, Influo

03:55PM

Networking Break

04:40PM

Thought Leadership: an Effective Content Marketing Strategy

Nicoleta Anton

Global Content Marketing Specialist

TomTom

Associated Talks:

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  • How to set up and run an internal thought leadership programme
  • Leveraging subject matter experts to be the voice of your brand
  • How to gain management buy-in for your programme
  • The do’s and don’ts of a thought leadership programme
. Nicoleta Anton, Global Content Marketing Specialist , TomTom

05:10PM

Creating Successful Original Video Campaigns for Social

  • The power of original content creation
  • 1) Pre-Production, 2) Production, 3) Distribution, 4) Learnings
  • Case Study: The Hook for Lionsgate’s Jigsaw Movie
  • How to evoke genuine human emotion in the viewer
  • Looking to the future of social video
. Alvin Hussey, Brand Partnerships Director, The Hook

05:40PM

Networking Drinks & Close of Conference

Day 2

20 September 2018

Content & Social Media Marketing

09:20AM

Chair’s Welcome & Opening Remarks

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

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. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops

09:30AM

Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms

Rens Verweij

Head of Innovation

VICE Benelux

Associated Talks:

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  • Own your story using different techniques
  • Blend quick hit content with long-term themes to maximize effect
  • Create a digital ecosystem to amplify messages and drive engagement
  • Empower employees – or influencers – as brand ambassadors
. Rens Verweij, Head of Innovation, VICE Benelux

10:00AM

How Brands can use Micro Influencers to Increase Conversions

Toni Hopponen

CEO and Co-Founder

Flockler

Associated Talks:

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  • How to identify and connect with micro influencers?
  • How to engage your customers in creating content?
  • Case studies on how UGC drives engagement and conversions.
. Toni Hopponen, CEO and Co-Founder, Flockler

10:30AM

Networking Break

11:20AM

Panel: The Future of Customer Centricity; How Digital Insights Are Changing the Way Brands Identify, Analyse and Engage with Consumers

Brendan Judge

Planning Director,

News UK Commercial

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  • How increasing availability of digital consumer data is changing the way brands understand consumers
  • The rise of social listening and how it influences decision making across marketing, sales, product, and insights departments
  • The increase of image usage on social media and how it’s changing the way brands understand and interact with consumers
Moderator: . Brendan Judge, Planning Director,, News UK Commercial
. James Humphrey, EMEA & APAC Sales Director, Crimson Hexagon
. Fleur Willemijn van Beinum, Global Content Director, Jacobs Douwe Egberts
. Alexandra Berger, Commercial Director - Food and Travel, FORBES
. Maria Demushkina, Digital Marketing Director, Farfetch

12:00PM

Royal Auping: How to Innovate and Transform an Establish Brand

Ine Stultjens

Head of Marketing & Communication

Royal Auping

Associated Talks:

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  • How innovating a brand essential tactic for market share
  • How to overcome challenges from disruptive competitors
  • Innovating your brand proposition
  • Connecting with your consumer’s lifestyle for future development
. Ine Stultjens, Head of Marketing & Communication , Royal Auping

12:30PM

Lessons Learned From 100+ Content Marketing Campaigns…

James Brockbank

Managing Director & Founder

Digitaloft 

Associated Talks:

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  • What does a successful content marketing campaign look like?
  • How do you get buy-in from stakeholders to take risks?
  • Big results don’t mean big budgets…
  • What metrics should you measure campaigns against?
. James Brockbank, Managing Director & Founder , Digitaloft 

01:00PM

Networking Lunch

02:15PM

Content Marketing Masterclass – Get Ready for the Year Ahead

Romulo Rejon

Head of Digital Marketing & Innovation - SME's

Telefónica Business Solutions

Associated Talks:

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  • Our world today: why do we need storytelling?
  • 5 Step storytelling model: what makes a good story?
  • The WHY of your company: how to find out what your brand stands for
  • Video storytelling examples – see and understand how to apply the principles
. Romulo Rejon, Head of Digital Marketing & Innovation - SME's, Telefónica Business Solutions

02:45PM

Panel: Future of Social: What Marketers need to know for 2018 & beyond

Brendan Judge

Planning Director,

News UK Commercial

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Nadine Lenten

Head of Social Media

Spinnin' Records

Associated Talks:

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  • Social Shopping – overkill or opportunity?
  • Organic V. Paid – combining strategies for maximum impact.
  • Making sense of social data with metrics that matter
  • Designing on trend & rewarding influencer campaigns
  • Using chatbots to engage with your target audience
Moderator: . Brendan Judge, Planning Director,, News UK Commercial
. Nadine Lenten, Head of Social Media , Spinnin' Records
. Clive Roach, Director of Digital Social Media, Signify (Philips Lighting)
. Fleur Willemijn van Beinum, Global Content Director, Jacobs Douwe Egberts

03:25PM

Keynote: The Power of (Digital) Communities

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

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As a leader in digital marketing and co-founder of IncludeNow., WomenTalkTech and We love communities, Maartje Blijleven attributes her success to the power of communities. She’ll speak at DMWF about how communities and networks strengthen both individuals and organizations, and will give you examples from different industries and organizations. This ‘internet-adept’ with great passion for marketing, communications and the digital world has been working in ‘digital’ for 18 years now. She worked for International clients like Endemol, KLM, Heineken, Peugeot, Nationale Postcode Loterij, Schiphol Airport and Dyson. Maartje strongly believes communities are needed for marcom professionals and the creative industry to stay relevant. She will share her vision, trends and insights.

. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities

03:55PM

Close of Conference