Day 1 - 25 November 2019

Influencer & Social Media Marketing

08:50AM

Vivian Acquah

Workplace Wellness Advocate

Viva la Vive

Associated Talks:

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Vivian Acquah, Workplace Wellness Advocate, Viva la Vive
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09:00AM

Clive Roach

Director of Digital Social Media

Signify (Philips Lighting)

Associated Talks:

09:00AM - Day 1

View Data Driven Storytelling for Truly Connected Social Experience

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
. Clive Roach, Director of Digital Social Media, Signify (Philips Lighting)
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09:30AM

Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor – Optimizing Operations, Media budgets and Data Aggregation with Social Media

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Track Sponsor – Optimizing Operations, Media budgets and Data Aggregation with Social Media

. Paulo Almeida, CEO & Founder, Clientscape
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10:00AM

Mariska Kesteloo

Founder Word

MICE

Associated Talks:

05:10PM - Day 1

View Open the door to B2B Influencer Marketing

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Robert Levenhagen

CEO

InfluencerDB

Associated Talks:

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
. Mariska Kesteloo, Founder Word, MICE
. Robert Levenhagen, CEO, InfluencerDB
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10:40AM

John Tyrrell

Senior Vice President, EMEA Managing Director

NetBase Solutions, Inc.

Associated Talks:

10:40AM - Day 2

View Identifying and Amplifying Influencers

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Gilbert Saktoe

Researcher

MetrixLab

Associated Talks:

10:40AM - Day 2

View Identifying and Amplifying Influencers

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Identifying and Amplifying Influencers

Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way.

. John Tyrrell, Senior Vice President, EMEA Managing Director, NetBase Solutions, Inc.
. Gilbert Saktoe, Researcher, MetrixLab
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11:10AM

Morning Sponsor Presentation 2 – Day 1

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11:25AM

Networking Break & Speed Networking

12:00PM

The Power of Partnerships: Uniting Two Brands Together

  • Why brands should utilise each other strengths with marketing awareness
  • How to create dynamic campaigns across Social Channels
  • How to create noise with your Partnership
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12:30PM

Sprinklr Senior Representative

TBC

Sprinklr

Associated Talks:

12:30PM - Day 1

View Sprinklr Keynote

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Sprinklr Keynote

. Sprinklr Senior Representative, TBC, Sprinklr
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01:00PM

Joerg Schudrowitz

Digital Innovation Manager & Social Media Officer

BSH Home Appliances Corporation

Associated Talks:

01:00PM - Day 1

View Macro- and Micro Influencer-Marketing for the luxury brand Gaggenau – Best Practices

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Macro- and Micro Influencer-Marketing for the luxury brand Gaggenau – Best Practices

 

  • Which social channels are used to target the luxury-oriented audience and to build brand awareness
  • How the brand works with macro and micro-influencers within their marketing strategies
  • Appeal to the right audiences by choosing influencers based on their interests, and demographics
  • How personas determine the selection of the influencer
  • Best practices for Macro- and Micro-Influencer campaigns

 

. Joerg Schudrowitz, Digital Innovation Manager & Social Media Officer, BSH Home Appliances Corporation
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01:30PM

Networking Lunch

02:30PM

Steven Gradidge

Global Digital Activation Lead

Danone

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

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Graham Forsyth

Marketing Director

Khoros

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

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Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

A fireside chat with Graham Forsyth is the Marketing Director at Khoros.

. Steven Gradidge, Global Digital Activation Lead, Danone
. Graham Forsyth, Marketing Director , Khoros
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03:00PM

Gavin Bell

Leading Facebook Ad Consultant

Gavin Bell

Associated Talks:

03:00PM - Day 1

View Advertising: Why most of us suck at it… and how to change that

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Advertising: Why most of us suck at it… and how to change that

Let’s be honest, we hate ads. Our customers hate ads. Even my 3-year-old nephew knows how to skip ads on Youtube. Which poses the question, how can we as marketers advertise profitably and in a way that doesn’t piss our potential customers off? In this high energy talk, Gavin will walk us through how to create and run ads that your customers will LOVE to see.

. Gavin Bell, Leading Facebook Ad Consultant, Gavin Bell
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03:30PM

Networking Break

04:30PM

Christina Calje

CEO & Co-founder

Autheos

Associated Talks:

02:30PM - Day 2

View Panel: Customers Loyalty: How to Improve Retention with Personalisation & Digital Experiences

04:30PM - Day 1

View Panel: Future of Social: Essential Trends & Strategies for 2020

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Panel: Future of Social: Essential Trends & Strategies for 2020

  • Building meaningful customer relationships with authenticity
  • The power of storytelling and creating shareable content
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
. Christina Calje, CEO & Co-founder, Autheos
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05:10PM

Mariska Kesteloo

Founder Word

MICE

Associated Talks:

05:10PM - Day 1

View Open the door to B2B Influencer Marketing

10:00AM - Day 1

View Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

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Open the door to B2B Influencer Marketing

  • How to create a successful campaign B2B campaign
  • The selection of the right influencers for your company
  • The content of the influencer campaign
  • The relationship between the company and the influencer
  • The outcome of the campaign; how do you measure your success?
. Mariska Kesteloo, Founder Word, MICE
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05:45PM

Networking Drinks & Close of Conference

Day 2 - 26 November 2019

Influencer & Social Media Marketing

09:20AM

Chair’s Welcome & Opening Remarks

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09:30AM

Graham Forsyth

Marketing Director

Khoros

Associated Talks:

02:30PM - Day 1

View Fireside Chat: Is it Time to Win Trust, and Forget Customer Loyalty?

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Panel: The Power of Digital Communities

  • The importance of building an engaged community
  • Why creative content is driving customers to online communities
  • Letting your fans speak for your brand
  • Why brands should invest in creating a community
Moderator: . Graham Forsyth, Marketing Director , Khoros
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10:00AM

Martijn Baten

Co-founder

Dutch Social Media Academy 

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Bart Vermeir

Sales Director

Social Seeder

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Paulo Almeida

CEO & Founder

Clientscape

Associated Talks:

09:30AM - Day 1

View Track Sponsor – Optimizing Operations, Media budgets and Data Aggregation with Social Media

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Clive Roach

Director of Digital Social Media

Signify (Philips Lighting)

Associated Talks:

09:00AM - Day 1

View Data Driven Storytelling for Truly Connected Social Experience

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Maria Demushkina

Head of Digital

IQOS

Associated Talks:

10:00AM - Day 2

View Panel: The Value of Creating a Customer-Centric Social Media Strategy

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Panel: The Value of Creating a Customer-Centric Social Media Strategy

  • Why should brands look towards a customer-centric strategy
  • How do brands create – true customer centricity – across all brand touchpoint
  • Why digital consumer data is so influential in creating experiences and understanding consumers
  • How social listening is driving collaboration across marketing, sales, product, and insights departments
Moderator: . Martijn Baten, Co-founder , Dutch Social Media Academy 
. Bart Vermeir, Sales Director , Social Seeder
. Paulo Almeida, CEO & Founder, Clientscape
. Clive Roach, Director of Digital Social Media, Signify (Philips Lighting)
. Maria Demushkina, Head of Digital , IQOS
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10:40AM

Gerard Murnaghan

General Manager and Vice President

Sprout Social EMEA

Associated Talks:

10:40AM - Day 2

View Delivering Unmatched Customer Experiences Through Social

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Delivering Unmatched Customer Experiences Through Social

Social media is often referred to as the world’s largest focus group, full of qualitative data that can impact and transform your business as a whole. But are we using it to its full potential? Social’s ability to reach audiences across the globe is limitless, with 75% of Irish and UK consumers Liking or following at least one brand profile. In this session, Gerard Murnaghan, Sprout Social’s VP & General Manager, EMEA, shares how social impacts the entire customer lifecycle—from identifying new business to improving awareness to engaging your brand’s most raving fans. Learn how to improve customer experiences and tap into robust industry insights all while informing multiple parts of your business as a result.

. Gerard Murnaghan, General Manager and Vice President, Sprout Social EMEA
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11:10AM

Networking Break

11:45AM

Mid Morning Sponsor Solo Presentation

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12:00PM

Diogo Miranda

Head of Social Media and Advertising

TomTom

Associated Talks:

12:00PM - Day 2

View The W Trifecta: How to transform your social media landscape

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The W Trifecta: How to transform your social media landscape

Diogo Miranda, Head of Social Media and Advertising at TomTom, will discuss TomTom’s transition from a consumer device manufacturer to a data and software-driven company uniquely positioned to solve the world’s mobility challenges. Using the three-pronged approach, he will explore how TomTom’s social media strategy changed as the company shifted from B2C to B2B audiences, and will share the highs and lows experienced in the quest to change the perception of the TomTom brand.

. Diogo Miranda, Head of Social Media and Advertising, TomTom
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12:30PM

Lunchtime Sponsor Presentation 2 – Day 2

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01:30PM

Networking Lunch

02:00PM

Influencer Marketing as a Fundamental Brand Strategy

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
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02:30PM

Alex Wood

Senior Research Analyst

Brandwatch

Associated Talks:

02:30PM - Day 2

View Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

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Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

  • Giving your data context via social audiences
  • Streamlining your message to speak to your customers
  • Creating a relationship to lead to conversion
. Alex Wood, Senior Research Analyst, Brandwatch
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03:10PM

The Multi-Generational Social Experience

  • Why multi-generational marketing is a key strategy for future growth
  • How to experiment with generational marketing strategies on social
  • How to target & engage with each generational segment
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04:00PM

Close of Conference