Day 1 - 25 November 2019

Influencer & Social Media Marketing

08:50AM

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops
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09:00AM

How to Define & Maintain A Unique Brand Voice on Social

  • Key tactics to help define a unique social voice
  • Learn to know where your Brand Voice matters the most
  • Monitoring and learning to be flexible
  • The importance of teaching your team to bring your voice alive
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09:30AM

Sprinklr Senior Representative

TBC

Sprinklr

Associated Talks:

09:30AM - Day 1

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Sprinklr Keynote

. Sprinklr Senior Representative, TBC, Sprinklr
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10:00AM

Panel: Maximise Your Influencer Marketing Strategy for Growth & ROI

  • Understanding which influencers work for your brand.
  • How to ensure authenticity and relevancy is a fundamental part of your strategy
  • What do when it goes wrong with influencers?
  • Should you give influencers creative freedom?
  • Calculating the ROI for your strategy
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10:40AM

Morning Sponsor Presentation 2 – Day 1

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10:55AM

Networking Break & Speed Networking

12:00PM

The Power of Partnerships: Uniting Two Brands Together

  • Why brands should utilise each other strengths with marketing awareness
  • How to create dynamic campaigns across Social Channels
  • How to create noise with your Partnership
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01:00PM

Networking Lunch

02:10PM

Panel: Future of Social: Essential Trends & Strategies for 2020

  • Building meaningful customer relationships with authenticity
  • The shift to 1:1 interaction with customers for engagement & growth
  • Building community, trust & socialization on your channels
  • Designing on trend & rewarding influencer campaigns
  • Chatbots – Why are they important for engagement on social?
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02:50PM

Afternoon Sponsor Presentation 3 – Day 1

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03:20PM

Crisis Control – Managing your Social Presence and Keeping on Brand in Times of Difficulty

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03:40PM

Networking Break

04:15PM

Afternoon Sponsor Presentation 10 – Day 1

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04:30PM

Panel: Going Viral: Taking Storytelling to the Next Level

  • Creating shareable content
  • Engaging Influencers & their audiences
  • Using unusual narratives to push boundaries of storytelling
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05:10PM

Developing a High-Performing Social Listening Strategy

  • Learn how to create an insight-driven content strategy
  • The importance of customer profiling within your strategy?
  • How to detect influencers
  • Analysing UGC and benchmarking your popular content
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05:45PM

Networking Drinks & Close of Conference

Day 2 - 26 November 2019

Influencer & Social Media Marketing

09:20AM

Vivian Opsteegh

Digital Content, Distribution & Social Media Strategist

Vivops

Associated Talks:

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

08:50AM - Day 1

View Chair’s Welcome & Opening Remarks

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Chair’s Welcome & Opening Remarks

. Vivian Opsteegh, Digital Content, Distribution & Social Media Strategist, Vivops
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09:30AM

The Multi-Generational Social Experience

  • Why multi-generational marketing is a key strategy for future growth
  • How to experiment with generational marketing strategies on social
  • How to target & engage with each generational segment
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10:00AM

Panel: The Value of Creating a Customer-Centric Social Media Strategy

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10:40AM

Morning Sponsor Presentation 1 – Day 2

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11:10AM

Networking Break

12:10PM

Data Driven Storytelling for Truly Connected Social Experience

  • Social data can drive more impactful content
  • Social Listening – Understanding the real-time data
  • How to use social data to create smarter campaigns to connect with your audience
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12:40PM

Lunchtime Sponsor Presentation 2 – Day 2

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01:10PM

Influencer Marketing as a Fundamental Brand Strategy

  • Building relationships with micro-influencers and brand ambassadors and their role within your campaigns
  • Analysing digital engagement beyond impressions, likes, clicks and opens
  • Exploring emotional impact and measuring the effect on ROI
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01:30PM

Networking Lunch

02:30PM

Panel: Integrating Social Analytics & Data-driven Marketing for 2019 & beyond

  • Giving your data context via social audiences
  • Streamling your message to speak to your customers
  • Creating a relationship to lead to conversion
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03:10PM

Afternoon Sponsor Presentation 8 – Day 2

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03:25PM

The Power of Sharing: Adapting Brand Storytelling for Social

  • The psychology of why we share
  • Original content creation for brand storytelling
  • The best-case studies, examples & insights from the world of social
  • Insight into some of The Hook’s best performing campaigns
  • Inspiration on how to maximise content individually and collectively for social platforms
  • What about influencers? How to match talent to your campaign.
  • Looking to the future of social video and adapting your strategy
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04:00PM

Close of Conference