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Day 2 - 27 November 2024

09:30AM

(CET)

UGC – The secrets out!

  • Exploring the power of UGC in your marketing strategy
  • How to incentivise customers to share content with you
  • The benefits of UGC take your marketing campaign to new heights
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10:00AM

(CET)

Morning Partner Solo – Content Marketing & Video

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10:30AM

(CET)

Mid-Morning Partner Solo – Content Marketing & Video

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10:45AM

(CET)

Panel:1, 2, 3 and cut! Creating video content for maximal impact

  • How to build your video marketing strategy, including video goals, story and audience
  • How to capture your audience’s attention in a saturated content market
  • Learning from previous mistakes and instilling best practices across content teams
  • Creating video content to drive business results
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12:00PM

(CET)

The power of storytelling into your marketing campaign

  • The impact of storytelling on engagement
  • How to harness deeper consumer relationships
  • The benefits of the role of customer experience

 

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12:30PM

(CET)

Lunchtime Partner Solo – Content Marketing & Video

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01:00PM

Lunch & Networking Break

11:25AM

Morning Networking Break

02:00PM

(CET)

Afternoon Partner Solo – Content Marketing & Video

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02:15PM

(CET)

Panel: Can you repurpose that? Maximising content in your marketing campaigns

  • Leveraging older content to create reinvigorated content pieces
  • How to maximise different forms of content for different audiences
  • The choice between in-house content teams and outsourcing
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03:00PM

(CET)

Mid-Afternoon Partner Solo – Content Marketing & Video

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03:30PM

(CET)

Anne Van Haeften

Head of Production

Albert Heijn

Associated Talks:

03:30PM - Day 2

View Transforming Creative Digital Marketing: Harnessing Studio and Video Production Innovations for Cost Efficiency and Sustainability

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Transforming Creative Digital Marketing: Harnessing Studio and Video Production Innovations for Cost Efficiency and Sustainability

  • Test new ideas and concepts in content: Integrating art department expertise with virtual production
  • Sustainability in Production: Reducing physical sets and location shoots to decrease the carbon footprint
  • Cost Efficiency and Creativity: Enhancing creative possibilities while reducing production costs
  • Success Stories: Highlighting examples of successful implementations in digital marketing
  • Advancements in Technology: Exploring future developments in virtual production technology
. Anne Van Haeften, Head of Production, Albert Heijn
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04:00PM

(CET)

Yulia Antonenko

Mobile Marketing Manager

Too Good To Go

Associated Talks:

04:00PM - Day 2

View Panel: Creating content which connects with your audience

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Panel: Creating content which connects with your audience

  • Content creation strategies and the steps to creating content which matches your brand’s message
  • Translating data insights and listening to your audience to inform your content
  • Defining your target audience and creating content which resonates with consumers
. Yulia Antonenko, Mobile Marketing Manager, Too Good To Go
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