Day 1 - 25 November 2019

Content & Digital Brand Strategy

08:55AM

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

03:10PM - Day 2

View Digital Transformation Starts with the Mind-Set of the Upper Management

08:55AM - Day 1

View Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
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09:00AM

Ariane Koch

PR & Communications Manager

momox

Associated Talks:

09:00AM - Day 1

View From Start-up to Grown-up: Finding your brand strategy in the Digital World

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Doris Schoger

Freelancer Brand Strategist

Sugarconcepts.com

Associated Talks:

09:00AM - Day 1

View From Start-up to Grown-up: Finding your brand strategy in the Digital World

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From Start-up to Grown-up: Finding your brand strategy in the Digital World

  • Analysing your brand and understanding what customers in different markets think about it
  • Learning from best practices and competitors
  • Putting up a new brand strategy that helps grow your business
. Ariane Koch, PR & Communications Manager , momox
. Doris Schoger, Freelancer Brand Strategist, Sugarconcepts.com
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09:30AM

Morning Sponsor Presentation 4 – Day 1

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10:00AM

Irv

Non Exec Director & Strategy Director

Socialgram

Associated Talks:

12:30PM - Day 2

View Socialgram Keynote

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

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Hidde Van Der Louw

CDMO

Bever

Associated Talks:

10:00AM - Day 1

View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment

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Tom McGirr

Head of Strategy

The Wild, Jungle Creations

Associated Talks:

10:00AM - Day 1

View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment

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Leonardo Piumi

Creative Producer

Philips

Associated Talks:

10:00AM - Day 1

View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment

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Sade Laja

Content Strategist

One Fifty Content

Associated Talks:

10:00AM - Day 1

View Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The importance of creating omnichannel & multimedia campaigns
  • Is video the future of content?
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Irv, Non Exec Director & Strategy Director, Socialgram
. Hidde Van Der Louw, CDMO, Bever
. Tom McGirr, Head of Strategy , The Wild, Jungle Creations
. Leonardo Piumi, Creative Producer, Philips
. Sade Laja, Content Strategist, One Fifty Content
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10:40AM

Sponsor Keynote Day 1

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10:55AM

Speed Networking & Break

12:00PM

Marene Arnold

Marketing & Communication Director

Mastercard Netherlands

Associated Talks:

12:00PM - Day 1

View Sonic Branding: The Use of Sound to Reinforce your Brand Identity

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Sonic Branding: The Use of Sound to Reinforce your Brand Identity

. Marene Arnold, Marketing & Communication Director, Mastercard Netherlands
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12:30PM

Ine Autzen

Marketing Manager

VIBBIO

Associated Talks:

12:30PM - Day 1

View Moments Matter – Communication in the Overload Era

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Moments Matter – Communication in the Overload Era

Communication in the overload era: how to cut through the noise and engage target audiences. In this talk, we will focus on how to build content and digital marketing strategy based on consumer trends and what that will appeal to your audience and their preferred methods of communication.

. Ine Autzen, Marketing Manager , VIBBIO
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01:00PM

Charles Yardley

SVP Managing Director, Europe

Forbes

Associated Talks:

01:00PM - Day 1

View Forbes – Bringing a Brand to Life on Digital

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Forbes – Bringing a Brand to Life on Digital

  • The importance of native when building a brand
  • Creating a multi-channel customer experience
  • How to create a consistent message across your digital channels
. Charles Yardley, SVP Managing Director, Europe, Forbes
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01:30PM

Lunch Break

02:30PM

Rumble Romagnoli

CEO

Relevance

Associated Talks:

02:30PM - Day 1

View Digital Storytelling for Exclusive and Luxury Brands.

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Digital Storytelling for Exclusive and Luxury Brands.

. Rumble Romagnoli, CEO, Relevance
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03:00PM

Serkan Ferah

Branding and Brand Marketing

Serkan Ferah

Associated Talks:

03:00PM - Day 1

View Branding and AI: Emotions Created by Machines

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Branding and AI: Emotions Created by Machines

An intelligent machine has a great capacity to understand or analyse reality and act accordingly, sometimes even better than humans. Yet, brands are mostly focusing on using AI exclusively for marketing purposes. What happens when we use AI for branding?

  • The Branding Model: Meaning (Why?), Value (What?), Language (How?)
  • How can AI be used in branding today?
  • The future of AI and branding
. Serkan Ferah, Branding and Brand Marketing, Serkan Ferah
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03:30PM

Networking Break

04:30PM

Irv

Non Exec Director & Strategy Director

Socialgram

Associated Talks:

12:30PM - Day 2

View Socialgram Keynote

09:20AM - Day 2

View Chair’s Welcome & Opening Remarks

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Niels van Wijk

Global Brand Development Manager

Dove at Unilever

Associated Talks:

04:30PM - Day 1

View Panel: The Role Of Brand In The Digital Age

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Sonja Loth

Director and Owner

SOCIAL.INC

Associated Talks:

04:30PM - Day 1

View Panel: The Role Of Brand In The Digital Age

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Anuraag Trikha

Ex Global Brand Director Heineken & Founder

Magnetic Brands

Associated Talks:

04:30PM - Day 1

View Panel: The Role Of Brand In The Digital Age

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Vivian Opsteegh

General Manager Films & Content

MediaMonk

Associated Talks:

04:30PM - Day 1

View Panel: The Role Of Brand In The Digital Age

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Panel: The Role Of Brand In The Digital Age

  • Why the definition of “brand” has changed in the digital age and what it means to marketers
  • Exploring how brands must innovate in the digital age from design, product & customer experience
  • In the age of digital transformation and a mobile-first world, what can brands to survive & thrive for consumers
  • Creating a defined cohesive brand identity  in the digital age
  • Where will the digital age take brands next…
Moderator: . Irv, Non Exec Director & Strategy Director, Socialgram
. Niels van Wijk, Global Brand Development Manager, Dove at Unilever
. Sonja Loth, Director and Owner , SOCIAL.INC
. Anuraag Trikha, Ex Global Brand Director Heineken & Founder , Magnetic Brands
. Vivian Opsteegh, General Manager Films & Content, MediaMonk
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05:10PM

Luke Barnes

Chief Commercial Officer

VICE for EMEA

Associated Talks:

05:10PM - Day 1

View Generation Z and the Purpose-Driven Marketing Paradigm

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Generation Z and the Purpose-Driven Marketing Paradigm

With 74% of Gen Z defining themselves as activists, and equal numbers saying the brands should take a stand on social issues and causes, advertisers seemingly have no choice but to adopt yet another paradigm of marketing to young people. But what is different about it this time around? As the world’s first ‘digitally native’ generation, with higher expectations on advertisers are higher than ever, how can we maintain genuine, relevant and impactful relationships with the largest generation in history? Luke Barnes discusses the challenges, barriers and opportunities with this audience – and how VICE is doubling down on understanding this new paradigm.

. Luke Barnes, Chief Commercial Officer , VICE for EMEA
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05:40PM

Networking Drinks