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Day 1 - 21 November 2023

09:20AM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

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Chair’s Welcome – Content & Digital Brand Strategy – 21 November

. Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
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09:30AM

(CET)

Stefan Vermeul

Head of Gaming Marketing Northwest Europe

HP

Associated Talks:

09:30AM - Day 1

View Building a Brand & Content Strategy that Engages Niche Audiences

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Building a Brand & Content Strategy that Engages Niche Audiences

  • Developing a brand strategy that will resonate in current times and bespoke audiences
  • How to amplify your brand when traditional media is your audience remit
  • Launching and engaging your content through TikTok
  • How a global strategy translates to a local level
. Stefan Vermeul, Head of Gaming Marketing Northwest Europe, HP
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10:00AM

(CET)

Nazlina Quadir

Marketing Communications Strategist | Lecturer

The Hague University of Applied Sciences

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Marc Pérez Miralles

Co-founder and CEO

Playoffnations

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Marina Krivonossova

Founder

Retold

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Dirk Van Hee

Sales Director EMEA

Kontent.ai

Associated Talks:

10:00AM - Day 1

View Panel: Tell better stories with interactive content

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Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
Moderator: . Nazlina Quadir, Marketing Communications Strategist | Lecturer, The Hague University of Applied Sciences
. Marc Pérez Miralles, Co-founder and CEO , Playoffnations
. Marina Krivonossova, Founder, Retold
. Dirk Van Hee, Sales Director EMEA, Kontent.ai
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10:40AM

(CET)

Soeren Stamer

CEO & Co-Founder

CoreMedia

Associated Talks:

10:40AM - Day 1

View Cutting Through the Noise: AI, Human Touch, and the BS-Free Customer Experience

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Cutting Through the Noise: AI, Human Touch, and the BS-Free Customer Experience

1. Conversational experience platform — unlocking the human connection.
•  Explore the power of conversational experience to bridge the gap between customers and brands, fostering genuine interactions.
2. Catalyzing personalized experiences through AI
• Delve into how AI revolutionizes customer experience, and the growing need for personalized solutions in a competitive market.
3. The harmonious coexistence of digital and the human touch
• Discover how merging digital innovations with human elements is the key to securing exceptional customer experiences. Real-world examples from both B2B and B2C brands will illuminate this transformation.

. Soeren Stamer, CEO & Co-Founder, CoreMedia
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10:50AM

Morning Networking Break

11:30AM

(CET)

Nick Goodchild

Vice President, Global Creative Direction

Tommy Hilfiger

Associated Talks:

11:30AM - Day 1

View “I Don’t Like It” – Subjectivity and Always-On Content

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“I Don’t Like It” – Subjectivity and Always-On Content

. Nick Goodchild, Vice President, Global Creative Direction, Tommy Hilfiger
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12:00PM

(CET)

Francesco D’Orazio

Founder & CEO

Pulsar

Associated Talks:

12:00PM - Day 1

View Audience-First Marketing: learnings and playbooks from 20 years of studying cats on the web

09:30AM - Day 1

View Fireside Chat: How Twitch Takes a Community-First Approach to marketing: Turning Real-time Insights into Real-Time Action

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Audience-First Marketing: learnings and playbooks from 20 years of studying cats on the web

In 15 years of studying virality and hundreds of marketing campaigns online, we’ve learnt one simple but powerful truth: it all starts and ends with the audience. Specifically the shape of the audience.

Your audience is never a monolith, but always a system of communities connected in a network. The shape of that network predicts how content will spread and the reactions it will generate. Mapping your marketing strategies onto that shape will give you the best chance of success. This is what we mean when we say that ‘the audience is the message’.

In this talk we turn that theory into a playbook and look at what it means to go audience-first and how this approach is revolutionising the way we do creative and media strategy, influencer marketing, reputation intelligence and campaign measurement and optimisation.

 

. Francesco D’Orazio, Founder & CEO, Pulsar
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12:30PM

(CET)

Cesar Swart

Digital Strategy & Activation Manager, Image-guided Therapy

Philips

Associated Talks:

12:30PM - Day 1

View In-housing Digital Marketing in B2B Healthcare Learnings + Pitfalls

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Kerstin Unterlauf

Digital Strategy & Activation Manager, Precision Diagnosis

Philips

Associated Talks:

12:30PM - Day 1

View In-housing Digital Marketing in B2B Healthcare Learnings + Pitfalls

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In-housing Digital Marketing in B2B Healthcare Learnings + Pitfalls

. Cesar Swart, Digital Strategy & Activation Manager, Image-guided Therapy, Philips
. Kerstin Unterlauf, Digital Strategy & Activation Manager, Precision Diagnosis, Philips
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Nic Thomas

Marketing Director

Nissan

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

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Mary Garefalaki

Head of Content Production

Orange Business

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

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Nikki Constantine

Growth Marketing & Brand Marketing Director

Riverty

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

11:50AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Carolina Miodownik

Global Digital Marketing Manager

JDE Peets

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

12:00PM - Day 1

View (Digital) marketing strategy in an economic downturn

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Panel: Marketing with a Purpose

  • Exploring the true meaning of Marketing with purpose and the impact on your brand strategy
  • Understanding how consumers have changed and why it creates a deeper brand trust
  • How to develop brand loyalty through responsibility, values and inclusion

 

Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Nic Thomas, Marketing Director, Nissan
. Mary Garefalaki, Head of Content Production, Orange Business
. Nikki Constantine, Growth Marketing & Brand Marketing Director, Riverty
. Carolina Miodownik, Global Digital Marketing Manager, JDE Peets
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02:40PM

Afternoon Networking Break

03:40PM

(CET)

Anne Lathouwers

Head of Marketing and Communication

E.ON One, E.ON

Associated Talks:

03:40PM - Day 1

View Launching a B2B brand

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Launching a B2B brand

  • How we launched a new E.ON B2B Software brand which supports the energy transition
  • Which marketing channels to use for B2B marketing
  • The importance of a full-funnel approach
  • Channel tactics for B2B marketing and creative use
  • B2B Brand Communication
. Anne Lathouwers, Head of Marketing and Communication , E.ON One, E.ON
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04:10PM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 1

View Chair’s Welcome – Content & Digital Brand Strategy – 21 November

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Thaís Souza

Global Marketing Director - Animal Nutrition

Cargill

Associated Talks:

04:10PM - Day 1

View Panel: The Content Marketing Landscape and whats next?

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Zsuzsanna Blau

Global Head of Digital Demand and Campaign Management

Nokia

Associated Talks:

04:10PM - Day 1

View Panel: The Content Marketing Landscape and whats next?

10:00AM - Day 1

View Panel: Adapting an agile approach to your Digital Strategy

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Panel: The Content Marketing Landscape and whats next?

  • Exploring why Interactive content is king.
  • Why Video is essential for content strategy.
  • Voice search is on the rise – how to Optimise your content to stay ahead of the game.
  • Personalization is key: tailored content for audience’s interests to increase engagement and conversions.
  • How to scale UGC for authentic and scalable campaigns.
Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Thaís Souza, Global Marketing Director - Animal Nutrition, Cargill
. Zsuzsanna Blau, Global Head of Digital Demand and Campaign Management, Nokia
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04:40PM

(CET)

Shareen Bodha

Vice President Marketing

Road

Associated Talks:

04:40PM - Day 1

View The ethical marketer – can we transform Marketing from the inside out?

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The ethical marketer – can we transform Marketing from the inside out?

As a Marketing leader in CleanTech, Shareen has helped brands like Shell Recharge and Tesla build their marketing departments and rapidly scale their business. Driven to decarbonise our energy system, she’s currently working on the mass adoption of electric mobility. As Vice President Marketing at Road, her mission is to make electric vehicle charging transactions effortless across Europe. Shareen’s a frequent keynote speaker about using business and technology as a force for good and is exploring how ethical marketers can take the lead in growing the triple bottom line.

. Shareen Bodha, Vice President Marketing, Road
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