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Day 1 - 21 November 2022

08:50AM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:45AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

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Content & Digital Brand Strategy Chair’s Welcome

. Courtney Cesari, President, Columbia Alumni Association (CAA) of London

09:00AM

(CET)

David Cuen

Director of Content Communities

Booking.com

Associated Talks:

09:00AM - Day 1

View How to scale content with your customers

12:10PM - Day 1

View Importance of UGC: The Invaluable Addition to your Content Strategy

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How to scale content with your customers

. David Cuen, Director of Content Communities, Booking.com

09:30AM

(CET)

Jackie Balchin

Senior Solution Consultant

NetBase Quid

Associated Talks:

02:40PM - Day 1

View Goal! Score with your target audience using deep consumer insights

09:30AM - Day 1

View Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy for 2023

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Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy for 2023

Hear from NetBase Quid about using TikTok, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out:

  • How to use emerging social trends to inform your strategy
  • What to look for from key audience segments and their interests
  • How to use popular organic content to inform your media strategy
. Jackie Balchin, Senior Solution Consultant, NetBase Quid

10:00AM

(CET)

Rein Hintzen

Founder and Managing Director

Horizonteer

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Kremena Yordanova

Director Marketing Activations, Reebok Ecom

Adidas

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

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Julie Alexander

Director of Brand & Communications

Foleon

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

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Melissa D’Engelbronner

Head of Audience Engagement

FUGA

Associated Talks:

10:00AM - Day 1

View Panel: Building Experiences through Storytelling (Virtual)

10:00AM - Day 1

View Panel: Building Experiences through Storytelling

View Full Info

Panel: Building Experiences through Storytelling

  • Top tips for creating compelling campaigns that will engage, retain and resonate with customers
  • Reviewing the need to create personalised content experiences
  • Why data-driven storytelling will support visually stunning stories but cut through the noise online
  • Discussing how being customer-centric & customer-led storytelling will enhance brand experiences
Moderator: . Rein Hintzen, Founder and Managing Director, Horizonteer
. Kremena Yordanova, Director Marketing Activations, Reebok Ecom, Adidas
. Julie Alexander, Director of Brand & Communications, Foleon
. Melissa D’Engelbronner, Head of Audience Engagement, FUGA

10:40AM

(CET)

Tuhin Banik

CEO

ThatWare

Associated Talks:

10:40AM - Day 1

View How AI and Semantic Engineering will re-shape the World of SEO

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How AI and Semantic Engineering will re-shape the World of SEO

SEO is rapidly evolving and changing; I will share some lightning proactive tips that can be utilized using AI and other cutting-edge technologies to take the SEO journey to a whole new level

. Tuhin Banik, CEO, ThatWare

10:50AM

Morning Networking Break

11:20AM

(CET)

Jimmy Moe

International Sales Manager

Pitchy

Associated Talks:

11:20AM - Day 1

View Marketing strategy: video trends 2022/2023

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Marketing strategy: video trends 2022/2023

  • Video at the heart of the marketing strategy
  • Trendy video use cases and examples of achievements
  • Taking control of your video creation content
  • Q&A session
. Jimmy Moe, International Sales Manager, Pitchy

11:30AM

(CET)

Chris Goddard

Johnnie Walker Global Marketing Director

Diageo

Associated Talks:

11:30AM - Day 1

View Johnnie Walker: A global giant with a local voice – the evolution of ‘Keep Walking’

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Johnnie Walker: A global giant with a local voice – the evolution of ‘Keep Walking’

. Chris Goddard, Johnnie Walker Global Marketing Director , Diageo

12:00PM

(CET)

Carolina Miodownik

Global Digital Marketing Manager

JDE Peets

Associated Talks:

12:00PM - Day 1

View (Digital) marketing strategy in an economic downturn

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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(Digital) marketing strategy in an economic downturn

There is a large recession coming our way, it isn’t the first recession in the last century. In the session ill discuss marketing lessons we can take from previous recessions, compare the lessons to the industry outlook for 2023 and discuss the three focus areas to build a recession proof marketing strategy, including how role to play for digital.

. Carolina Miodownik, Global Digital Marketing Manager, JDE Peets

12:30PM

(CET)

Janina Jahns

Senior Culture & Entertainment Manager, Northern Europe

Diageo

Associated Talks:

12:30PM - Day 1

View Beyond the persona and data: Creating content & stories that resonate with customers

04:10PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

Beyond the persona and data: Creating content & stories that resonate with customers

Every marketer regularly faces the challenge of defining brand positioning and strategies that should be transported through campaigns. In developing them, they are confronted with various questions such as: What moves my target group? What is “hot” in culture right now? How can I really “move” consumers?

I want to share how “traditional PR” can be a part of strategic thinking to define brand campaigns and tell consumer-centric stories through the line. What content needs to be produced, and how can we create synergies between different channels.

Right from the start, tools are needed that provide data and help generate insights that can be translated into a campaign but also, a clear territory and consistent storytelling are crucial to building a successful brand.

. Janina Jahns, Senior Culture & Entertainment Manager, Northern Europe, Diageo

01:00PM

Lunch & Networking Break

02:00PM

(CET)

Nazlina Quadir

Integrated Marketing Communications Strategist | International Speaker | Lecturer |

The Hague University of Applied Sciences

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Thijs Burgerhof

Campaign Marketeer A.I.

Coop Supermarkten

Associated Talks:

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

View Full Info

Kjell Coel

Content Marketing & Social Media Lead Benelux

Allianz

Associated Talks:

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

View Full Info

Sara Gallego

Senior Global Marketing Consultant

Better Call Sara

Associated Talks:

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

View Full Info

Dominic Cleall

Chief Digital Officer

Portland Communications

Associated Talks:

04:10PM - Day 1

View Panel: Power of Data to Reach Customers in New Ways

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

View Full Info

Leonardo Piumi

Global Creative Producer

Philips

Associated Talks:

02:00PM - Day 1

View Panel: Reviewing content marketing trends for the future

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Panel: Reviewing content marketing trends for the future

  • Video is the future – but how can brands effectively use video & live streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimizing content
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Nazlina Quadir, Integrated Marketing Communications Strategist | International Speaker | Lecturer | , The Hague University of Applied Sciences
. Thijs Burgerhof, Campaign Marketeer A.I., Coop Supermarkten
. Kjell Coel, Content Marketing & Social Media Lead Benelux, Allianz
. Sara Gallego, Senior Global Marketing Consultant, Better Call Sara
. Dominic Cleall, Chief Digital Officer, Portland Communications
. Leonardo Piumi, Global Creative Producer, Philips

02:40PM

(CET)

Sebastian Picklum

Director of Product Management, Extensions

Canto

Associated Talks:

10:40AM - Day 1

View How to (Re)energize Your Digital Content Supply Chain

02:40PM - Day 1

View How to (Re)energize Your Digital Content Supply Chain

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How to (Re)energize Your Digital Content Supply Chain

With challenges arising from market uncertainty, unsettled economic situations and adjustments to long-term hybrid working, it’s more important than ever to develop efficiency in your digital content supply chain. In this session we’ll explore tips and best practices to help you…

  • Build a content tech stack that leverages your content library as the hub of your digital content supply chain.
  • Streamline digital content workflows to produce content more efficiently at scale.
  • Enable better collaboration with your remote or hybrid teams, agencies and partners.
. Sebastian Picklum, Director of Product Management, Extensions , Canto

02:50PM

Afternoon Networking Break

03:30PM

(CET)

Aaron Hayes

Associate

TheFutures.io

Associated Talks:

03:30PM - Day 1

View How to churn out more content than the competition with video repurposing

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How to churn out more content than the competition with video repurposing

In this tactical session you will learn the 5 pillars of content production at scale and how A/B testing through content repurposing can really bring your product/ service to be at the front while putting competition at its knees.

. Aaron Hayes, Associate, TheFutures.io

03:40PM

(CET)

Shareen Bodha

Head of Marketing & Propositions

Shell recharge

Associated Talks:

03:40PM - Day 1

View The ethical Marketer: can we transform Marketing from the inside out?

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The ethical Marketer: can we transform Marketing from the inside out?

. Shareen Bodha, Head of Marketing & Propositions, Shell recharge

04:10PM

(CET)

Courtney Cesari

President

Columbia Alumni Association (CAA) of London

Associated Talks:

09:45AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

View Full Info

Chantel Botha

Founder and CEO

BrandLove

Associated Talks:

04:10PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

Janina Jahns

Senior Culture & Entertainment Manager, Northern Europe

Diageo

Associated Talks:

12:30PM - Day 1

View Beyond the persona and data: Creating content & stories that resonate with customers

04:10PM - Day 1

View Panel: Brand responsibility and why marketers need to take it seriously

View Full Info

Panel: Brand responsibility and why marketers need to take it seriously

  • Consumers expect more than ever from their brands. Now what?
  • Is brand “responsibility” a value proposition for consumers?
  • Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
  • Building brand relationships through authentic customer experience
  • What is the marketing function’s role in building responsible brands?
Moderator: . Courtney Cesari, President, Columbia Alumni Association (CAA) of London
. Chantel Botha, Founder and CEO, BrandLove
. Janina Jahns, Senior Culture & Entertainment Manager, Northern Europe, Diageo