Day 1 - 25 November 2019

Content & Digital Brand Strategy

08:55AM

Maartje Blijleven

Digital Marketing Leader

IncludeNow., WomenTalkTech and We love communities

Associated Talks:

03:25PM - Day 2

View Digital Transformation Starts with the Mind-Set of the Upper Management

08:55AM - Day 1

View Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

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Content & Digital Brand Strategy – Chair’s Welcome & Opening Remarks

. Maartje Blijleven, Digital Marketing Leader , IncludeNow., WomenTalkTech and We love communities
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09:00AM

Keeping on Brand: Streamlining your Digital Strategy

  • How to create a consistent message across your digital channels
  • Creating a multi-channel customer experience
  • Placing budget in your brand experience
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09:30AM

Morning Sponsor Presentation 4 – Day 1

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10:00AM

Leonardo Piumi

Creative Producer

Philips

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Kaman Chan

EMEA Product Lead, Mobile Web

Google

Associated Talks:

10:00AM - Day 1

View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

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Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment

  • Exploring the rise of Snapchat/Instagram ephemeral content – storytelling in 10s or less
  • The dominance of video across social platforms
  • Targeting your audience on platforms they already exist
  • Looking to the future – how effective storytelling will generate ROI
. Leonardo Piumi, Creative Producer, Philips
. Kaman Chan, EMEA Product Lead, Mobile Web, Google
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10:40AM

Morning Sponsor Presentation 5 – Day 1

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11:10AM

Speed Networking & Break

12:00PM

Marene Arnold

Marketing & Communication Director

Mastercard Netherlands

Associated Talks:

12:00PM - Day 1

View Sonic Branding: The Use of Sound to Reinforce your Brand Identity

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Sonic Branding: The Use of Sound to Reinforce your Brand Identity

. Marene Arnold, Marketing & Communication Director, Mastercard Netherlands
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12:30PM

Lunchtime Sponsor Presentation 5- Day 1

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01:00PM

Lunch Break

02:30PM

Panel: Customer Engagement Strategies with Content Marketing & New Technologies

  • Exploring content types; video, news, blogs and innovative ways of interaction
  • Why a Mobile First Approach?
  • How to gain trust through Content Marketing?
  • The Impact of AI assistants and customer interaction with content
  • The future of  customer engagement with the rise of voice-controlled Search
  • The consumer shift – what are the expectations & purchasing habits with new technologies – AR, VR & AI
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03:10PM

Afternoon Sponsor Presentation 10 – Day 1

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03:40PM

Serkan Ferah

Branding and Brand Marketing

Serkan Ferah

Associated Talks:

03:40PM - Day 1

View Branding and AI: Emotions Created by Machines

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Branding and AI: Emotions Created by Machines

An intelligent machine has a great capacity to understand or analyse reality and act accordingly, sometimes even better than humans. Yet, brands are mostly focusing on using AI exclusively for marketing purposes. What happens when we use AI for branding?

  • The Branding Model: Meaning (Why?), Value (What?), Language (How?)
  • How can AI be used in branding today?
  • The future of AI and branding
. Serkan Ferah, Branding and Brand Marketing, Serkan Ferah
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04:00PM

Networking Break

04:30PM

Afternoon Sponsor Presentation 11 – Day 1

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04:45PM

Sade Laja

Content Strategist

Booking.com

Associated Talks:

04:45PM - Day 1

View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy

04:30PM - Day 1

View Panel: Keeping Content King

11:45AM - Day 1

View Beyond Page Views: An Effective Content Strategy

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Panel: Importance of UGC: The Invaluable Addition to your Content Strategy

  • How user-generated content is a fundamental element of any engaging marketing strategy
  • Tactics for using UGC to connect and create content that resonates with customers
  • Exploring human-centred marketing strategies
  • How to use UGC to build communities and identify authentic brand influencers
. Sade Laja, Content Strategist, Booking.com
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05:25PM

Luke Barnes

Chief Commercial Officer

VICE for EMEA

Associated Talks:

05:25PM - Day 1

View Generation Z and the Purpose-Driven Marketing Paradigm

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Generation Z and the Purpose-Driven Marketing Paradigm

With 74% of Gen Z defining themselves as activists, and equal numbers saying the brands should take a stand on social issues and causes, advertisers seemingly have no choice but to adopt yet another paradigm of marketing to young people. But what is different about it this time around? As the world’s first ‘digitally native’ generation, with higher expectations on advertisers are higher than ever, how can we maintain genuine, relevant and impactful relationships with the largest generation in history? Luke Barnes discusses the challenges, barriers and opportunities with this audience – and how VICE is doubling down on understanding this new paradigm.

. Luke Barnes, Chief Commercial Officer , VICE for EMEA
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05:45PM

Networking Drinks