Day 1 - 23 November 2021

09:00AM

(CET)

Enhancing authentic engagement through content

  • Learn how to place content at the heart of your customer experience campaigns
  • Support customer relationship growth as a tool for understanding behaviour indicators
  • Devising campaigns that can’t resist to engage and build relationships with brands
  • The importance of content that truly connects for long-term revenue goals
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09:30AM

(CET)

Morning Sponsor Solo – Content & Digital Brand Strategy

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10:00AM

(CET)

Hugo Pereira

Chief Growth Officer

EVBox

Associated Talks:

11:30AM - Day 2

View Redesigning your touchpoints—EVBox’s digital experience mantra

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

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Panel: Exploring the Evolving Landscape of Content Marketing

  • Video is the future – but how can brands effectively use video & live streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimizing content
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
. Hugo Pereira, Chief Growth Officer, EVBox
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10:40AM

(CET)

Silver Sponsor Solo – Content & Digital Brand Strategy

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11:20AM

(CET)

Lunchtime Silver Sponsor Solo – Content & Digital Brand Strategy

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11:30AM

(CET)

Creating an audience driven content strategy

  • Understanding the power of an audience-driven strategy can maximise your content
  • Techniques to enhance content performance by knowing your audience, where and when they engage with your brand
  • Reviewing the metrics to showcase performance indicators.
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12:00PM

(CET)

Lunchtime Sponsor Solo – Content & Digital Brand Strategy

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12:30PM

(CET)

Mauro Oretti

Vice President Marketing & Commercial

SkyTeam

Associated Talks:

12:30PM - Day 1

View Overcoming COVID times: Innovating your strategy for the future

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Overcoming COVID times: Innovating your strategy for the future

Join Mauro Oretti, Vice President, Marketing & Commercial, SkyTeam, as we review the innovation and response to the challenge of COVID.

In this session you will learn:

  • How to overcome challenges faced by marketing teams in unprecedented times
  • Why Innovation can lead to new opportunities in campaigns and products to enhance the loyalty of existing customers
  • What is the next big challenge and why sustainability is a new big factor in marketing awareness and brand responsibility?
. Mauro Oretti, Vice President Marketing & Commercial , SkyTeam
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02:00PM

(CET)

Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Panel: The Art of Storytelling in 2021

  • How to create a compelling brand story that helps engage and influence customers
  • Exploring mediums available how consumers are engaging AR, VR, Video, social media & beyond
  • Reviewing the use of influencers in your storytelling strategy
  • Why Data-Driven Storytelling will create visually stunning stories but cut through the noise online
  • Enhancing engagement with customer-centric & customer-led storytelling
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
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03:30PM

(CET)

Afternoon Sponsor Solo – Content & Digital Brand Strategy

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04:00PM

(CET)

Sade Laja

Content Strategist

One Fifty Content

Associated Talks:

04:00PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Panel: The rise in brand responsibility & the importance to consumers

  • The rise in social responsibility and what it means to consumers when engaging with brands
  • Explore the opportunity brands have to offer with new experiences and changing brand perspectives
  • Why brand responsibility is more than “acts of kindness” but reviewing brand accountability that enhance long-term customer relationships.
. Sade Laja, Content Strategist, One Fifty Content
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04:40PM

(CET)

Brand Engagement: How to Connect with Consumers in the Digital Age

  • In a mobile-first world, what have we learned from the pandemic to connect with consumers?
  • Learn how brands can innovate their design, product & customer experience.
  • How will consumer trends impact your engagement strategies in the future?
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