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Day 1 - 21 November 2023

08:50AM

(CET)

Chair’s Welcome – Content & Digital Brand Strategy – 21 November

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09:00AM

(CET)

Leading an empathetic & value-driven brand strategy

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09:30AM

(CET)

Morning Partner Solo – 21 November

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10:00AM

(CET)

Panel: Tell better stories with interactive content

  • Don’t be a one trick pony – how interactive content can help diversify the content within your digital strategy.
  • Keeping engagement – as interactive content is twice as likely to engage consumers, what are the best practice approaches to make the most from this interaction?
  • Personalisation – how to deliver a tailored experience to boost brand awareness and audience interaction.
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10:40AM

(CET)

Mid Morning Partner Solo – 21 November

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10:50AM

Morning Networking Break

11:20AM

(CET)

Partner Solo – 21 November

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11:30AM

(CET)

Evolving consumer behavior & how it impacts your strategies

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12:00PM

(CET)

Lunchtime Partner Solo – 21 November

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12:30PM

(CET)

Cesar Swart

Digital Strategy & Activation Manager, Image-guided Therapy

Philips

Associated Talks:

12:30PM - Day 1

View B2B Healthcare Marketing: Learnings + Pitfalls

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Kerstin Unterlauf

Digital Strategy & Activation Manager, Precision Diagnosis

Philips

Associated Talks:

12:30PM - Day 1

View B2B Healthcare Marketing: Learnings + Pitfalls

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B2B Healthcare Marketing: Learnings + Pitfalls

. Cesar Swart, Digital Strategy & Activation Manager, Image-guided Therapy, Philips
. Kerstin Unterlauf, Digital Strategy & Activation Manager, Precision Diagnosis, Philips
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01:00PM

Lunch & Networking Break

02:00PM

(CET)

Courtney Cesari

Moderator, Global Brand Strategist & Consultant,

Courtney Cesari

Associated Talks:

09:20AM - Day 2

View Digital Experience & eCommerce Strategy Chair’s Welcome

08:50AM - Day 1

View Content & Digital Brand Strategy Chair’s Welcome

03:10PM - Day 2

View The Empathetic Marketer: Making Personalisation Go Both Ways

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Mary Garefalaki

Head of Content Production

Orange Business

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

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Nikki Constantine

Growth Marketing & Brand Marketing Director

Riverty

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

11:30AM - Day 2

View Panel: Power to the Marketer: Omni-channel Marketing Strategy

02:30PM - Day 2

View Panel: Exploring personalisation strategies for an enhanced customer experience

11:00AM - Day 2

View Panel: The Key To Omnichannel Success

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Carolina Miodownik

Global Digital Marketing Manager

JDE Peets

Associated Talks:

02:00PM - Day 1

View Panel: Marketing with a Purpose

12:00PM - Day 1

View (Digital) marketing strategy in an economic downturn

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Panel: Marketing with a Purpose

  • Exploring the true meaning of Marketing with purpose and the impact on your brand strategy
  • Understanding how consumers have changed and why it creates a deeper brand trust
  • How to develop brand loyalty through responsibility, values and inclusion

 

Moderator: . Courtney Cesari, Moderator, Global Brand Strategist & Consultant,, Courtney Cesari
. Mary Garefalaki, Head of Content Production, Orange Business
. Nikki Constantine, Growth Marketing & Brand Marketing Director, Riverty
. Carolina Miodownik, Global Digital Marketing Manager, JDE Peets
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02:40PM

(CET)

Afternoon Partner Solo – 21 November

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03:10PM

Afternoon Networking Break

03:30PM

(CET)

Mid-Afternoon Partner Solo – 21 November

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03:40PM

(CET)

Anne Lathouwers

Head of Growth Marketing and Communication - E.ON One

E.ON

Associated Talks:

03:40PM - Day 1

View Launching Brands in B2B

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Launching Brands in B2B

. Anne Lathouwers, Head of Growth Marketing and Communication - E.ON One, E.ON
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04:10PM

(CET)

Panel: The Content Marketing Landscape and whats next?

  • Exploring why Interactive content is king.
  • Why Video is essential for content strategy.
  • Voice search is on the rise – how to Optimise your content to stay ahead of the game.
  • Personalization is key: tailored content for audience’s interests to increase engagement and conversions.
  • How to scale UGC for authentic and scalable campaigns.
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