Day 1 - 23 November 2021

09:20AM

(CET)

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Content & Digital Brand Strategy – 23 November

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Chair Welcome – Content & Digital Brand Strategy – 23 November

. Andrew Canter, Global CEO , Branded Content Marketing Association (BCMA)
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09:30AM

(CET)

Yaniv Siegel

Sales Manager EMEA

Vidyard

Associated Talks:

01:50PM - Day 1

View OnDemand: Secret Leads Generator: Using video in your sales campaigns

09:30AM - Day 1

View Secret Leads Generator: Using video in your sales campaigns

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Secret Leads Generator: Using video in your sales campaigns

Leading organizations are using one particular best-practice method to convert more marketing-qualified leads into actual sales meetings and revenue. Their secret? VIDEO.

In this session, you’ll learn:

 

  • Why video works better than any other channel to convert leads into sales.
  • How salespeople follow up on marketing-generated leads with unique and powerful videos to secure 4x more sales meetings.
  • Best practices and use cases of effective videos in marketing and sales to generate revenue.
  • How you as a marketer can go about rolling out video in your business development, sales, and marketing departments.
. Yaniv Siegel, Sales Manager EMEA, Vidyard
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10:00AM

(CET)

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Content & Digital Brand Strategy – 23 November

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Sjeel Koster

Director Demand Gen & Marketing Ops

EvBox

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

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Valerie Ox

Senior Content Strategy Manager

C&A

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

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Nikki Constantine

Director Strategic Marketing & Brand

AfterPay

Associated Talks:

10:00AM - Day 1

View Panel: Exploring the Evolving Landscape of Content Marketing

09:00AM - Day 2

View Devising integrated digital strategies and tactics to drive your business KPIs

10:00AM - Day 2

View Panel: Customer experience in the age of omni-channel

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Panel: Exploring the Evolving Landscape of Content Marketing

  • Video is the future – but how can brands effectively use video & live streams to create impact and reaction
  • The importance of creating omnichannel campaigns and optimizing content
  • Delivering dynamic content & enhancing customer experience
  • Looking to the future – how effective storytelling will generate ROI
Moderator: . Andrew Canter, Global CEO , Branded Content Marketing Association (BCMA)
. Sjeel Koster, Director Demand Gen & Marketing Ops, EvBox
. Valerie Ox, Senior Content Strategy Manager , C&A
. Nikki Constantine, Director Strategic Marketing & Brand , AfterPay
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10:40AM

(CET)

Antonin Bled

Account Manager

Pitchy

Associated Talks:

10:40AM - Day 1

View 12 easy-to-make trendy professional marketing video ideas

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12 easy-to-make trendy professional marketing video ideas

What we often hear in meetings with marketing professionals:

  • Video creation takes too much time
  • It’s too expensive
  • You have to be very creative
  • I don’t know where to start
  • I have never used editing tools
  • It won’t look professional enough
  • I am afraid that the brand image will not be respected
. Antonin Bled, Account Manager, Pitchy
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11:20AM

(CET)

Lunchtime Silver Sponsor Solo – Content & Digital Brand Strategy

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11:30AM

(CET)

Anastasiia Kapitonova

Head of Brand and Communications

BUX

Associated Talks:

11:30AM - Day 1

View How to scale up a brand without losing your purpose

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How to scale up a brand without losing your purpose

When you are a startup, having a brand is not only crucial for differentiation, it gives you the ability to punch above your weight class with limited resources. But how do you ensure that the brand you have defined for your first thousand customers still appeals to millions across borders? In this case study, I will share some key lessons and insights into how we scaled up a brand together with the company and didn’t screw up. Well, not completely 🙂

 

. Anastasiia Kapitonova, Head of Brand and Communications, BUX
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12:00PM

(CET)

Lunchtime Sponsor Solo – Content & Digital Brand Strategy

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12:30PM

(CET)

Mauro Oretti

Vice President Marketing & Commercial

SkyTeam

Associated Talks:

12:30PM - Day 1

View Overcoming COVID times: Innovating your strategy for the future

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Overcoming COVID times: Innovating your strategy for the future

Join Mauro Oretti, Vice President, Marketing & Commercial, SkyTeam, as we review the innovation and response to the challenge of COVID.

In this session you will learn:

  • How to overcome challenges faced by marketing teams in unprecedented times
  • Why Innovation can lead to new opportunities in campaigns and products to enhance the loyalty of existing customers
  • What is the next big challenge and why sustainability is a new big factor in marketing awareness and brand responsibility?
. Mauro Oretti, Vice President Marketing & Commercial , SkyTeam
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02:00PM

(CET)

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Content & Digital Brand Strategy – 23 November

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Erdem Zeren

Head of Automotive & Healthcare Brands DACH+NL

TikTok

Associated Talks:

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Sophie Gaffre

Global Head of Brand Strategy

Atida

Associated Talks:

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Leonardo Piumi

Global Creative Producer

Philips

Associated Talks:

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Clive Roach

Director of Social Media

Signify (Philips Lighting)

Associated Talks:

11:30AM - Day 2

View Breaking Moulds in Social and Storytelling strategies

02:00PM - Day 1

View Panel: The Art of Storytelling in 2021

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Panel: The Art of Storytelling in 2021

  • How to create a compelling brand story that helps engage and influence customers
  • Exploring mediums available how consumers are engaging AR, VR, Video, social media & beyond
  • Reviewing the use of influencers in your storytelling strategy
  • Why Data-Driven Storytelling will create visually stunning stories but cut through the noise online
  • Enhancing engagement with customer-centric & customer-led storytelling
Moderator: . Andrew Canter, Global CEO , Branded Content Marketing Association (BCMA)
. Erdem Zeren, Head of Automotive & Healthcare Brands DACH+NL, TikTok
. Sophie Gaffre, Global Head of Brand Strategy, Atida
. Leonardo Piumi, Global Creative Producer, Philips
. Clive Roach, Director of Social Media, Signify (Philips Lighting)
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02:40PM

(CET)

Amal Shakeb

Global Digital Content Manager

Syngenta

Associated Talks:

02:40PM - Day 1

View Defining your target audience and tone of voice

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Defining your target audience and tone of voice

  • How to identify and cater to your target persona
  • Using the right content strategy to tell your story
  • How to make relationships not just customers
. Amal Shakeb, Global Digital Content Manager, Syngenta
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03:20PM

(CET)

Andrew Canter

Global CEO

Branded Content Marketing Association (BCMA)

Associated Talks:

09:20AM - Day 1

View Chair Welcome – Content & Digital Brand Strategy – 23 November

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Daniela Nortjé

Brand & Portfolio Marketing

trivago

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Karlijn Arts

Policy & Sustainability

SkyNRG

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Brad Porteus

CMO

OLX Group

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Sade Laja

Content Strategist

One Fifty Content

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Panel: The rise in brand responsibility & the importance to consumers

  • Consumers expect more than ever from their brands. Now what?
  • Is brand “responsibility” a value proposition for consumers?
  • Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
  • Building brand relationships through authentic customer experience
  • What is the marketing function’s role in building responsible brands?
Moderator: . Andrew Canter, Global CEO , Branded Content Marketing Association (BCMA)
. Daniela Nortjé, Brand & Portfolio Marketing, trivago
. Karlijn Arts, Policy & Sustainability, SkyNRG
. Brad Porteus, CMO, OLX Group
. Sade Laja, Content Strategist, One Fifty Content
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04:00PM

(CET)

Sanne Jans

Head of Marketing

Magioni

Associated Talks:

04:00PM - Day 1

View Aligning your brand and growth strategy

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Aligning your brand and growth strategy

  • How to build a strong brand and keep your brand identity consistent in time of change
  • Challenges that growth imposes in your brand strategy
. Sanne Jans, Head of Marketing, Magioni
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