Day 1 - 24 November 2020

09:00AM

(CEST)

Romulo Rejon

Head of Content Marketing Strategy

Telefónica

Associated Talks:

09:00AM - Day 1

View How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience

02:15PM - Day 2

View Content Marketing Masterclass – Get Ready for the Year Ahead

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How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience

The need for digital content has never been greater while budget and resources to produce it have shrunk. More than ever, marketers are looking at technology tools to help create, manage, deliver, and scale enterprise content.

In order for the content to be effective, it needs to drive the right action from the right audience. This requires great precision to target and engage audiences along the customer journey, providing a better and more valuable customer experience.

The right balance between Artificial Intelligence (AI) and -very human- Storytelling principles helps companies create a winning strategy to connect with their audiences by creating the content they crave

. Romulo Rejon, Head of Content Marketing Strategy, Telefónica
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09:30AM

(CEST)

Telem Yahav

Head of Content & Digital Strategy

Strauss Group

Associated Talks:

09:30AM - Day 1

View Pivoting content strategy in times of change

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Pivoting content strategy in times of change

How we took our content strategy and leveraged it to new channels and platforms in times of change to bring our purpose to life

. Telem Yahav, Head of Content & Digital Strategy, Strauss Group
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12:30PM

(CEST)

Gareth Dunsmore

Region Vice President, Brand & Customer Experience

Nissan AMIEO

Associated Talks:

12:30PM - Day 1

View The New Digital Landscape: Delivering Experiences That Matter

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The New Digital Landscape: Delivering Experiences That Matter

  • The importance of brands delivering a unique customer experience during pandemic times
  • Why customer experience is beyond a landing page – it’s storytelling and emotional impact that will last
  • Why insights will support interactive experiences for customers
  • How to bring instore experiences to life through digital channels
. Gareth Dunsmore, Region Vice President, Brand & Customer Experience, Nissan AMIEO
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01:00PM

(CEST)

Jake Athey

VP of Marketing and Customer Experience

Widen

Associated Talks:

01:00PM - Day 1

View Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World

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View Widen

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Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World

What one word sums up 2020? Chaos.

From the pandemic and reeling economies to remote work and virtual education, to civil strife and political mayhem, chaos is everywhere.

That is why CMOs ranked brand strategy as their #1 priority in a post-COVID survey. When everything is in flux, a brand must hit the reset button and align itself to new realities. Jake Athey, VP of Marketing and Customer Experience at Widen, will explore the journey of realignment through the lens of people, process, and technology. He will show how inward brand strategy shapes outward perceptions by changing the way marketers plan, create, manage, publish, and analyze content. He will discuss tools, tactics, and real-life examples to help marketers rediscover order in the chaos. 

Join this session to learn:

  • Overviewing event and business trends that have made brand strategy the top priority amongst CMOs.
  • Define what brand strategy is, what purpose it fulfills, how it manifests in people, process, and technology, and why it can reflect societal chaos.
  • Illustrate how brands incorporate brand strategy into the planning, creation, management, publishing, and analysis of content to bring order to the chaos. 
  • What is next and how real-life companies have revamped their brand strategy since the beginning of COVID.
. Jake Athey, VP of Marketing and Customer Experience , Widen
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03:00PM

(CEST)

Munise Can

Strategy Director

VIRTUE agency by VICE

Associated Talks:

03:00PM - Day 1

View The Door To Desire

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The Door To Desire

Culture is the constantly thriving, mutating, pulsating heartbeat of mankind. Unlock it and you’re golden. This talk helps you understand how to decode culture to unleash people’s deepest desires, guilty pleasures and aspirations.

What you’ll learn

  • How to connect to your audience through mindsets, experiences, values and beliefs.
  • How to tap into culture to unlock meaningful human connections.
  • What Taylor Swift has to do with Goth Architecture
. Munise Can, Strategy Director , VIRTUE agency by VICE
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