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Day 2 - 27 November 2024

09:30AM

(CET)

Harnessing Generative AI to your marketing strategies

  • Creating content and messaging using generative AI
  • Embracing creativity with the aid of AI
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10:00AM

(CET)

Morning Partner Solo – AI & Marketing Automation

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10:30AM

(CET)

Mid-Morning Partner Solo – AI & Marketing Automation

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10:45AM

(CET)

Panel: Utilising AI to stay ahead of the curve

  • The impact of AI on creativity & productivity
  • Using AI to create personalised experiences & marketing campaigns 
  • Discussion of how AI is reshaping the marketing industry
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11:25AM

Morning Networking Break

12:00PM

(CET)

Marketing excellence powered by automation

  • Utilising automation in your marketing campaign to increase productivity and improve customer relationships
  • How to maintain a human relationship with your consumers
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12:30PM

(CET)

Lunchtime Partner Solo – AI & Marketing Automation

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01:00PM

Lunch & Networking Break

02:15PM

(CET)

Panel: Future-proofing your marketing team with AI

  • Reviewing the AI transformation in 2024 and what’s next for AI in 2025
  • How to be a progressive AI leader and harness the adoption of AI in your strategies
  • The benefits of AI to maximise the effectiveness of your marketing team
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03:00PM

(CET)

Mid-Afternoon Partner Solo – AI & Marketing Automation

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03:30PM

(CET)

How to use AI as a catalyst for growth

  • Discussing the significance of AI in business and consumer growth
  • Utilising AI in real-time including personalised recommendations and dynamic pricing
  • How to incorporate AI into search to allow marketers to optimise their content by analytics keywords and phrases
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04:00PM

(CET)

Panel: Unlocking the secrets to marketing automation

  • Exploring strategies and tactics for optimising marketing campaigns using automation
  • Reviewing the opportunities for enhancing long-term customer relationships
  • How to utilise automation tech & tools across your full digital presence and the impact with insights 
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