• Start Time:
  • End Time:
  • Day:
    Day 1


This session will focus on building trust with audiences through an evolved marketing strategy rooted in privacy. We’ll dive into how to make data more impactful, use privacy and transparency as a brand element, and drive audience engagement.

  • The Changing Marketers’ Landscape
  • What is Zero Party Data and how to capture it
  • Thinking about the whole data lifecycle

Associated Speakers:

Joseph Byrne

Principal Solutions Engineer, CIPP/E, CIPM, CIPT


Associated Talks:

09:30AM - Day 1

View OnDemand: Preparing For The End of Third-Party Cookies

12:00PM - Day 1

View Trust is the New Currency: The Value of First-Party Data Capture

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