- Start Time:02:30PM
- End Time:03:00PM
- Day:Day 2
Talk:
We will explore how the novel business and operating models enabled by GenAI impact the future of Marketing and discuss how Marketing Strategies should change to capture the new opportunities and address threats.
Associated Speakers:
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Igor Mikhalev
Head of Emerging Technologies Strategy
EY-Parthenon

02:30PM - Day 2
View The evolution of Marketing Strategy: the impact of GenAI and learnings from the Web3 industry