• Start Time:
  • End Time:
  • Day:
    Day 1


Culture is the constantly thriving, mutating, pulsating heartbeat of mankind. Unlock it and you’re golden. This talk helps you understand how to decode culture to unleash people’s deepest desires, guilty pleasures and aspirations.

What you’ll learn

  • How to connect to your audience through mindsets, experiences, values and beliefs.
  • How to tap into culture to unlock meaningful human connections.
  • What Taylor Swift has to do with Goth Architecture

Associated Speakers:

Munise Can

Strategy Director

VIRTUE agency by VICE

Associated Talks:

03:00PM - Day 1

View The Door To Desire

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