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    Day 1


The video ecosystem continues to grow – over 2 billion people watch Facebook In-Stream eligible videos every month and 70% of Facebook In-Stream standalone video ads views are completed, globally. Over the years, investment in longer form content and dedicated environments, like Facebook Watch, IGTV and Live, has allowed people to build deeper connections through video – in addition to the shorter form instant entertainment happening across Feed, Stories and Reels.

This session by Pete Buckley, Connection Planner at Facebook will dig into some of the most recent consumer and product insights about video on the platform, exploring how marketers can use video on Facebook to address some of their biggest challenges, and with confidence through a media buy they know and are set up to support.

*Overall the session will focus less about video length and more about the future of video, then a deeper focus on the entire video ecosystem.


Associated Speakers:

Pete Buckley

Connection Planner


Associated Talks:

02:30PM - Day 1

View How to Grow in a World of Personalized Video

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