• Start Time:
    05:10PM
  • End Time:
    05:40PM
  • Day:
    Day 1

Talk:

  • Brand first: Protecting core identity while adapting to platforms and culture
  • Content transformation: Building faster, smarter content ecosystems across social and digital
  • Creators & influence: Moving from reach to authentic, long-term brand partnerships
  • Experiences that travel: Turning events and press trips into powerful social storytelling
  • AI & agility: Using AI, data and experimentation without compromising creativity or brand governance

Associated Speakers:

Alejandra da Cunha

Communication & Social Media Director

LVMH FRAGRANCE BRANDS (Givenchy & Kenzo)

Associated Talks:

02:00PM - Day 2

View Panel: Video-First Storytelling: Building Brands in a Scrolling World

05:10PM - Day 1

View Social Leadership in a Disrupted World

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