• Start Time:
  • End Time:
  • Day:
    Day 2


Get ready for a sneak peek on how Heineken embraces a culture of experimentation by putting customers at the forefront of decision making.

  1. Designing customer-centric growth organizations and products has become increasingly difficult in today’s digital world
  2. Digital scaling through experimentation is complex as it touches the overall business ecosystem: process, organizational structure, technical backbone, and capability building within teams
  3. Product optimization and scaling digital growth within Heineken Globally and Locally

Associated Speakers:

Adriana Ivascu

Senior CX Specialist - Experimentation Lead (Global Business Build)

The HEINEKEN Company

Associated Talks:

12:30PM - Day 2

View Unlocking Digital Growth: Embedding a culture of Experimentation to support product growth at Heineken

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