Unlocking Digital Growth: Embedding a culture of Experimentation to support product growth at Heineken

Talk:

Get ready for a sneak peek on how Heineken embraces a culture of experimentation by putting customers at the forefront of decision making.

1. Designing customer-centric growth organizations and products has become increasingly difficult in today’s digital world
2. Digital scaling through experimentation is complex as it touches the overall business ecosystem: process, organizational structure, technical backbone, and capability building within teams
3. Product optimization and scaling digital growth within Heineken Globally and Locally