- Start Time:12:30PM
- End Time:01:00PM
- Day:Day 2
Get ready for a sneak peek on how Heineken embraces a culture of experimentation by putting customers at the forefront of decision making.
- Designing customer-centric growth organizations and products has become increasingly difficult in today’s digital world
- Digital scaling through experimentation is complex as it touches the overall business ecosystem: process, organizational structure, technical backbone, and capability building within teams
- Product optimization and scaling digital growth within Heineken Globally and Locally