• Start Time:
    10:00AM
  • End Time:
    10:20AM
  • Day:
    Day 2

Talk:

When multinational organizations roll out marketing and communications campaigns across various local markets, they run the risk of not being interpreted correctly due to poor translation or lacking cultural awareness. Without knowing it, marketers can alienate new and even current audiences including consumers, employees, and other stakeholders. In this session, hear from Tommaso Di Giovanni, Vice President of Global Communications at Philip Morris International, as he shares how he and his team successfully communicated and implemented PMI’s recent ‘Unsmoke’ campaign, which included complex messaging and many nuances, throughout 100+ markets. Attendees will walk away with real-world insights and tips they can use to appropriately communicate their campaigns at a global scale. 

Associated Speakers:

Tommaso Di Giovanni

Vice President Global Communications

Philip Morris International

Associated Talks:

10:00AM - Day 2

View How to Successfully Communicate Your Next Campaign on a Global Scale 

View Full Info