Third-party cookies have long been prevalent in the marketing and advertising worlds. But as we move towards the end of third-party cookies, marketers and publishers must be aware of the changing landscape and have a plan for the future. Building customer trust, proprietary data sets, and zero- and first-party data capture is now critical.
What do you need to know? What strategies should you put in place as third-party cookies change and customer trust becomes critical?
In this session, we review the timeline for third-party cookie removal, what marketers need to know, and strategies to implement today to prepare for.
Principal Solutions Engineer, CIPP/E, CIPM, CIPT
09:30AM - Day 1
12:00PM - Day 1