• Start Time:
    09:30AM
  • End Time:
    09:50AM
  • Day:
    Day 1

Talk:

Third-party cookies have long been prevalent in the marketing and advertising worlds. But as we move towards the end of third-party cookies, marketers and publishers must be aware of the changing landscape and have a plan for the future. Building customer trust, proprietary data sets, and zero- and first-party data capture is now critical.

What do you need to know? What strategies should you put in place as third-party cookies change and customer trust becomes critical?

In this session, we review the timeline for third-party cookie removal, what marketers need to know, and strategies to implement today to prepare for.

Associated Speakers:

Joseph Byrne

Principal Solutions Engineer, CIPP/E, CIPM, CIPT

OneTrust

Associated Talks:

09:30AM - Day 1

View OnDemand: Preparing For The End of Third-Party Cookies

12:00PM - Day 1

View Trust is the New Currency: The Value of First-Party Data Capture

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