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    Day 2


We are living in a new world where more devices are connected than ever before – and with that, you have access to data on more than you could imagine. With 90% of the world’s data having been created in the past two years, it’s not just about how you gather data, it’s about how you use it. In this presentation, Christian will explain how to find actionable insight from your different types of data in order to bridge the gap between consumer behaviour and human-centred campaigns. He will explore the limitations of AI and Algorithms, and help you to understand why human insight will always sit at the heart of an effective data strategy.

Associated Speakers:

Christian Gladwell

Chief Executive Officer

M&C Saatchi Performance

Associated Talks:

09:00AM - Day 2

View Power of Data to Reach Customers in New Ways

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