• Start Time:
    03:20PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

  • Consumers expect more than ever from their brands. Now what?
  • Is brand “responsibility” a value proposition for consumers?
  • Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
  • Building brand relationships through authentic customer experience
  • What is the marketing function’s role in building responsible brands?

Associated Speakers:

Daniela Nortjé

Brand & Portfolio Marketing

trivago

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

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Karlijn Arts

Policy & Sustainability

SkyNRG

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

View Full Info

Brad Porteus

CMO

OLX Group

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

View Full Info

Sade Laja

Content Strategist

One Fifty Content

Associated Talks:

03:20PM - Day 1

View Panel: The rise in brand responsibility & the importance to consumers

View Full Info