• Start Time:
    10:45AM
  • End Time:
    11:25AM
  • Day:
    Day 2

Talk:

  • Learn how to lead and scale 360° short-form video campaigns across global markets- from strategic planning to creative rollout across social, retail, e-commerce, and influencer channels.
  • Explore how to repurpose hero content into high-impact short-form formats for LinkedIn, TikTok, Instagram Reels, and YouTube Shorts to boost reach and relevance.
  • Hear how collaboration across Creative, PR, Marketing, and Digital teams drives cohesive storytelling and efficient asset production for multi-platform success.
  • Discover how to optimise campaign performance using audience insights, budget-aware planning, and data-informed creative adjustments.

Associated Speakers:

Amanda Gandolpho

Head of Content & Design

Rituals

Associated Talks:

04:30PM - Day 1

View Panel: Transformative Storytelling for the Modern Brand

10:45AM - Day 2

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

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Lauren de Boer

Head of Strategic Accounts EMEA & LATAM

LinkedIn

Associated Talks:

10:45AM - Day 2

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

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Jess Liu

Social Media Lead

Signify

Associated Talks:

10:45AM - Day 2

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

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Kaitlyn Pearce

Head of Branded Content UK

Audio Network

Associated Talks:

10:45AM - Day 2

View Panel: Harnessing the Power of Short-Form Video: Grabbing Attention in Seconds

View Full Info