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  • Start Time:
    10:45AM
  • End Time:
    11:25AM
  • Day:
    Day 2

Talk:

  • Understanding the complexities of metrics and influencers
  • How agencies and brands need to work with creator management and influencers to enhance campaigns
  • The tech behind the scenes, supporting harmonious long-lasting creator relationships
  • A deeper understanding of campaigns when selecting the right influencer for your campaign

Associated Speakers:

Tugce Aksoy

Global Brand Engagement Director, Magnum Ice-cream

Unilever (Magnum)

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

05:10PM - Day 1

View Social Commerce – from discovery to checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

View Full Info

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

03:30PM - Day 2

View Fair game for all: Influencer benchmarks

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

04:10PM - Day 1

View Panel: The Rise of the Video First Strategy

View Full Info