• Start Time:
    10:30AM
  • End Time:
    11:10AM
  • Day:
    Day 1

Talk:

In an age where algorithms curate attention and audiences scroll faster than ever, creativity has become both the spark and the strategy. But are brands using it to its full potential? Is AI accelerating this collaboration or driving creative homogeny? Should media shape the message, or should creativity define the channel?

  • Explore how creative and media alignment drives stronger brand impact
  • Analyse the role of AI, data, and personalisation in amplifying creative effectiveness
  • Debate why integration (not isolation) between agencies and clients is the real superpower
  • Discover real-world examples where creativity and media synergy produced standout results

Associated Speakers:

Scott Thomas

Co-founder & CEO

Creatively Squared

Associated Talks:

04:00PM - Day 1

View Paid Social Needs a Creative System, Not More Content: How to 5× Brand Outcomes From the Same Media Spend

10:30AM - Day 1

View Panel: Creative Synergies: Building Brands that Connect

View Full Info

Matheus Funke

Senior Strategist

Ogilvy Spain

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:30AM - Day 1

View Panel: Creative Synergies: Building Brands that Connect

View Full Info

Olena Klymenchuk

Global Brand Director, Finlandia Vodka

Coca-Cola HBC

Associated Talks:

03:10PM - Day 2

View From Brand Idea to Brand Story: Creating Content That Resonates

10:30AM - Day 1

View Panel: Creative Synergies: Building Brands that Connect

View Full Info