• Start Time:
    10:45AM
  • End Time:
    11:25AM
  • Day:
    Day 2

Talk:

  • Analyse how generative and multimodal AI are reshaping content, video, and personalisation
  • Explore how brands preserve originality and creative integrity in high-velocity environments
  • Examine how AI-powered production, testing, and optimisation systems scale output efficiently
  • Understand how teams manage rights, ethics, and brand consistency at scale
  • Assess how human creativity and machine intelligence create sustainable competitive advantage

Associated Speakers:

Paulina Garduño

Head of Global Brand Management

Groupe SEB

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

View Full Info

Martin Höfling

Global Marketing Manager - Chupa Chups

Perfetti Van Melle

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:00AM - Day 2

View Keeping an Iconic Brand Consistent Across 150 Markets

02:15PM - Day 2

View Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond

10:45AM - Day 2

View Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact

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Matheus Funke

Senior Strategist

Ogilvy Spain

Associated Talks:

10:45AM - Day 2

View Panel: Content in the Age of AI: Scaling Creativity Without Losing Identity

10:30AM - Day 1

View Panel: Creative Synergies: Building Brands that Connect

View Full Info