• Start Time:
    02:30PM
  • End Time:
    03:10PM
  • Day:
    Day 1

Talk:

In an age where AI generates content faster than humans can consume it, the real differentiator for brands is authenticity. In 2026 and beyond, the brands that win will be those that act with purpose, speak with consistency, and show up with integrity, everywhere they’re seen, heard, and experienced.

  • Explore how authenticity has become the new metric of trust in the AI-driven economy
  • Learn why brand consistency across design, messaging, and experience is the foundation of credibility
  • From sentiment analysis to transparent storytelling: discover the tools that keep brands in sync with audience values
  • See how leading brands turn feedback, employee voices, and ethics into authentic equity
  • Learn how to stay true and avoid performative authenticity amid constant change

Associated Speakers:

Magda Szmilewska

Media Director

Oatly

Associated Talks:

02:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

View Full Info

Smadar Tabenkin Ezer

Head of Global Social Media and Digital Content Lead

Teva Pharmaceuticals

Associated Talks:

10:45AM - Day 2

View Panel: Driving Growth Through Customer-Centric Transformation

02:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

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Mario Dughi 

Senior Digital, Design & Media Director

Unilever

Associated Talks:

03:30PM - Day 1

View Redesigning Marketing for the AI Era: Inside Unilever’s Sketch Pro Content Model

02:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

View Full Info