- Start Time:04:10PM
- End Time:04:50PM
- Day:Day 1
- Consumers expect more than ever from their brands. Now what?
- Is brand “responsibility” a value proposition for consumers?
- Why brand marketing must align with company values, culture, and strategy (talking the talk without walking the walk: a cautionary tale)
- Building brand relationships through authentic customer experience
- What is the marketing function’s role in building responsible brands?