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    Day 2


Join Tugce Askoy from Magnum and Esme Rice, from Mindshare, in a fireside chat to discuss the Magnum journey as a brand excelling in influencer marketing. This fireside chat will uncover the strategies of each brand to question how they are driving success and what they’ve learnt along the way. Most importantly, we will drill down into how these brands are building relationships with social communities for long-term success.

Associated Speakers:

Tugce Aksoy

Global Brand Engagement Director, Magnum Ice-cream

Unilever (Magnum)

Associated Talks:

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

05:10PM - Day 1

View Social Commerce – from discovery to checkout

10:30AM - Day 1

View Panel: Building Communities Beyond Metrics

12:30PM - Day 2

View Now, Near and Next: how Magnum are progressing the frontier of influencer marketing

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