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    Day 1


  • A marketers dream: Replacing cohort targeting with individual targeting
  • Smartphones can tell very intimate data about users
  • App-usage-data helps to draw a very detailed and precise consumer profile
  • User-behaviour-generated insights allow focused targeting
  • How to get the users’ consent to read out their data

Associated Speakers:

Joerg Schudrowitz

Social Media Lead, Central Europe

BSH Home Appliances

Associated Talks:

02:00PM - Day 1

View Panel: Impact of Social Media – Trends, Strategies and Tactics for 2023

03:40PM - Day 1

View No going on the dark side: How to predict consumer needs and determine behaviour patterns by reading out app usage data

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