- Start Time:02:40PM
- End Time:03:10PM
- Day:Day 1
As a trusted source of market intelligence, consumer insights offer an objective consumer voice to guide and inﬂuence brand initiatives. Using the Qatar 2022 WorldCup as our example, we’ll explore how highly engaged and loyal fútbol fans worldwide share the joy and agony of the sport on social media. We’ll break down the nuances of this community and explore how the brands that embrace them can optimize global consumer connections.
Join Jackie Balchin, Senior Solutions Consultant at NetBase Quid and learn how to unlock what’s driving current trends in the fútbol community and how brands can better understand consumers in any industry.