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  • Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 2

Talk:

  • How does your brand measure success in an influencer campaign?
  • How do you properly take data-based decisions when partnering up with influencers and content creators?
  • How to nurture long term win-win relationships with creators?
  • These questions have been long asked and in this talk you will hear how data has cleared the path towards a fairer and successful influencer brand strategy

Associated Speakers:

Karla Hernández Zaldívar

Global Social Media Insights Manager

Booking.com

Associated Talks:

03:30PM - Day 2

View Fair game for all: Influencer benchmarks

10:45AM - Day 2

View Panel: Data vs People – the harmonious influencer strategy

04:10PM - Day 1

View Panel: The Rise of the Video First Strategy

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