The WARC Marketer’s Toolkit: Global Trends 2023

Talk:

The WARC Marketer’s Toolkit is a package of research published every November. The centerpiece of the Toolkit is the Global Trends report, which identifies five key trends that will affect marketers in the coming year, and assesses the challenges, opportunities and effective strategies that marketers can leverage for success. Trends are identified via Ascential’s proprietary STEPIC framework, coupled with a review of client questions, report and article views and keywords searches on WARC, as well as analysis by WARC’s global team of editors. These are then validated via a survey of 1500 marketers worldwide, comprehensive research, and 10-15 direct interviews with CMOs, to create the report.