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    Day 1


  • The “innocent” smartphone passes on almost your entire life.
  • It allows to analyze Micro-Data and to get insights of customer behavior for precise targeting.
  • Addressing the right customer at the right time based on his interests, app-usage and geo-location.
  • Identifying the customers’ needs before he knows them himself.
  • Understanding the consumer to the fullest and deriving look-a-like audiences for better and focused targeting.
  • Scary and fascinating at the same time.

Associated Speakers:

Joerg Schudrowitz

Digital Innovation Manager

BSH Home Appliances Corporation

Associated Talks:

09:00AM - Day 1

View Innovative Audience Targeting with Geo-Tracking and App Usage Data

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