- The “innocent” smartphone passes on almost your entire life.
- It allows to analyze Micro-Data and to get insights of customer behavior for precise targeting.
- Addressing the right customer at the right time based on his interests, app-usage and geo-location.
- Identifying the customers’ needs before he knows them himself.
- Understanding the consumer to the fullest and deriving look-a-like audiences for better and focused targeting.
- Scary and fascinating at the same time.
Digital Innovation Manager
BSH Home Appliances Corporation
09:00AM - Day 1