• Start Time:
    10:40AM
  • End Time:
    11:10AM
  • Day:
    Day 2

Talk:

Creating ‘journalist-like’ relationships with key influencers is an essential element for increasing brand awareness over social media. Learn key strategies for identifying and activating key influencers that have the right relevance, tone-of-voice, sentiment and communication style to influence your target audience and amplify brand communications in a positive way.

Associated Speakers:

Gilbert Saktoe

Researcher

MetrixLab

Associated Talks:

10:40AM - Day 2

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John Tyrrell

Senior Vice President, EMEA Managing Director

NetBase Solutions, Inc.

Associated Talks:

10:40AM - Day 2

View Identifying and Amplifying Influencers

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