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    Day 1


When you are a startup, having a brand is not only crucial for differentiation, it gives you the ability to punch above your weight class with limited resources. But how do you ensure that the brand you have defined for your first thousand customers still appeals to millions across borders? In this case study, I will share some key lessons and insights into how we scaled up a brand together with the company and didn’t screw up. Well, not completely 🙂


Associated Speakers:

Anastasiia Kapitonova

Head of Brand and Communications


Associated Talks:

11:30AM - Day 1

View How to scale up a brand without losing your purpose

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