How can brands use AI to engage their communities in word-of-mouth campaigns on social media”

Talk:

Changes in online users’ search patterns, privacy updates and the evolving social media landscape are making current marketing solutions like ads, search engine optimization and influencer marketing increasingly expensive and inefficient. However, brands have an opportunity to generate traffic on social media by engaging their communities in organic social sharing campaigns (i.e. digital word of mouth). How can you do so effectively at scale? And can this be a reliable alternative to paid media?