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    Day 1


Consent is an active area that marketers are currently struggling with under The General Data Protection Regulation (GDPR) and ePrivacy, but the value it brings to data subjects is insurmountable. Consent impacts both B2B and B2C marketing activities, as well as deeper business activities that may require consent such as automatic decision making, processing special categories of data or cross-border data transfers. This session will help marketers clarify why consent is so unique under the GDPR, when you do (and don’t) need consent and practical case studies of how to tackle consent, re-consent and preference management in practice.

Associated Speakers:

Kevin Kiley

Vice President of Sales & Business Development 


Associated Talks:

10:40AM - Day 1

View GDPR for Marketing Teams: How to Tackle Consent and Preference Management

10:40AM - Day 1

View Keynote: OneTrust

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