How The LEGO Group Uses Loyalty Data to Drive Personalisation and Growth

Talk:

• Explore how The LEGO Group leverages its LEGO Insiders membership programme to build deeper audience understanding and drive consumer loyalty
• Discover how first-party data, including purchase history, shopping frequency, engagement behaviour and product theme preferences, is used to inform segmentation, forecasting, and personalised experiences
• Gain insights into the LEGO Group’s data capabilities and learn how its membership programme has helped develop a comprehensive understanding of member preferences and behaviours
• Learn how member insights are activated across channels to create seamless omnichannel experiences that enhance engagement, retention and consumer lifetime value