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Start Time:
01:00PM
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End Time:
01:20PM
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Day:
Day 1
Talk:
Product launches fail for a variety of reasons – for example, you’re targeting the wrong market, there’s zero hype, or you’re trying to fix a problem consumers simply don’t have.
In this talk, you’ll learn best practices for helping to guarantee the success of your product launches with a smart, research-led content strategy.
Ben Schaefer, Research Consultant at digital consumer intelligence company Brandwatch, will show you how to conduct meaningful consumer, competitor, and market analysis that ensures your product team-best places your products in the market.
You’ll learn how to:
- Analyze which competitors “do it best” and what “best” looks like
- Deliver an effective pre-launch strategy
- Leverage influencers you may have missed
- Understand the pros and cons of spaced or burst content rollouts
- Deliver an effective post-launch strategy that sustains the interest of your target audiences
- Establish KPIs that inform your future product launch content strategies
Associated Speakers:
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Ben Schaefer
Research Consultant
Brandwatch
01:00PM - Day 1
View Maximize Your Product Launch Impact with a Compelling, Data-Driven Content Strategy
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View Brandwatch