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  • Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

  • Ensuring all communications reflect a unified and consistent brand message to build trust and recognition
  • Using big data analytics and artificial intelligence to uncover deep insights and trends, pinpointing the most critical metrics that indicate brand health and influence.
  • Establishing clear and measurable key performance indicators tailored to brand communication efforts
  • Assessing the success of marketing campaigns based on predefined KPIs to optimize future strategies
  • Tools and Techniques for Brand Health Monitoring: Utilizing tools and platforms designed to track brand health metrics in real-time, and interpreting consumer feedback to understand
  • Crisis Management and Post-Crisis Reinforcement: Developing effective strategies to address and manage a brand crises, taking steps to rebuild customer trust and restore credibility

Associated Speakers:

Julita Davies

Performance Director, Global Communications and Brand

Philips

Associated Talks:

12:10PM - Day 1

View Putting the Right KPIs into place to Measure Global Brand Impact and Its Performance

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