• Start Time:
    02:00PM
  • End Time:
    02:45PM
  • Day:
    Day 1

Talk:

Marketers are constantly being bombarded with new terminology and varying funnel models, but when it comes to consumer centricity this just isn’t enough.  We continue to concentrate on these general categories, such as; brand-demand, touch-tell-sell, REAN etc, but we need more detail than that.  While they may enable budget allocation discussions at the top level in boardrooms, for example, they don’t work for a true consumer-centric approach.

 

In addition, we tend to still operate in departmental and sub-departmental silos, meaning disparate goals which cause a complete disconnect when trying to achieve an overall business objective. To truly be consumer-centric, businesses need to build a strong, cross-organisational KPI framework and enable a full understanding of clear top-down objectives.


Join Mindshare where they will be discussing why building and working towards these KPIs by all parts of their organisation is such an integral part of their business success, but also really difficult to actually achieve. And hear from their experience how to best build a KPI framework to achieve true marketing success, and finally move away from a headless-chicken style of marketing.

 

Associated Speakers:

Fabio De Bernardi

VP Business Development

Adverity

Associated Talks:

02:00PM - Day 1

View LIVE: Headless-chicken Marketing – Why consumer-centric KPI setting is crucial to organisational success 

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View Adverity

View Full Info

Jhon van der Ceelen

Business Intelligence Director Data & Technology

Mindshare

Associated Talks:

02:00PM - Day 1

View LIVE: Headless-chicken Marketing – Why consumer-centric KPI setting is crucial to organisational success 

-

View Adverity

View Full Info