👀👉🏼 I am an audience-centric digital marketing head with 15+ years’ experience driving growth in both start-up and large enterprise settings, building and leading high-performing marketing organizations, and managing multi-million $€ budgets. I’m known to navigate into the unknown to learn through discovery, and push boundaries to bring innovation and new strategies into our marketing mix.


📈 Working at the intersection of growth, brand, and product, with a strong focus on digital channels, content marketing, customer advocacy, and marketing innovation, I currently head up the global demand generation function (built from scratch) for Nokia’s growth engine, our €3.2 billion Cloud and Network Services software business. Spent most of my career in B2B: telecommunications, SaaS, services.


🔥 I’m passionate about everything marketing, tech, people, and equality.

My favorite buzzwords for 2023 are #DarkFunnel, #AllBound, #ProductLedGrowth, #DeathOfTheCookies, and of course #GenAI. 😊